The Hotel Industry in Stavanger: Current Status and Future Outlook

The hotel industry in Stavanger is an important part of the municipality's economy, with 31 registered companies and over 1,200 employees. The industry has shown strong growth after 2021, with annual sales growth of over 3% from 2022 to 2025. Stavanger has a diverse range of hotels, from large international chains to local specialists, and the industry has a high average gross profit margin of 1,665%. However, some companies, such as Utstein Kloster Hotell As, face challenges with negative EBITDA and operating profits, which should be considered in future analysis.

The hotel industry in Stavanger has experienced a significant increase in sales and number of employees after 2021. From 2022 to 2025, sales have increased by 3% per year, and the number of employees has increased from 1,151 to 1,235. This shows a stable recovery after a sharp decline during the pandemic. The industry also has a high average operating profit of 7% and an EBITDA margin of 9%, indicating good financial health for most companies.

In Stavanger, there are 31 companies registered in the hotel industry, with 16 of these listed with detailed data. The most well-known companies include Clarion Hotel Energy As, Radisson Blu Atlantic Hotel, Scandic Royal Stavanger, and Thon Hotel Maritim. Most companies are organized as AS, with 23 companies in this form. There is also one company organized as ENK, but this has no employees or sales.

The hotel industry in Stavanger is distributed across several areas, with Stavanger itself as the main hub. The table below shows a summary of activity per district:

Stavanger has the most developed market, while districts such as Mosterøy and Rennesøy have less activity and show negative results for some companies.

The industry has shown a mix of stability and challenges. While most companies have positive EBITDA and operating profits, some companies, such as Utstein Kloster Hotell As and Skagen Brygge Hotell A/s, show negative results. This may be due to low sales growth or high operating costs. However, there are no registered bankruptcies in the industry, indicating general stability. It is nevertheless important to monitor companies with negative EBITDA, as they may be more vulnerable to economic changes.

For entrepreneurs considering starting a hotel in Stavanger, the data show a positive development. Sales have increased by over 3% per year from 2022 to 2025, and there is a good average EBITDA margin of 9%. There are also many existing companies, which can provide opportunities for collaboration or specialization. However, competition is high, and it is important to carefully analyze market keys such as local accessibility, customer preferences, and operating costs. SmartGrunder can help find optimal addresses in Stavanger for hotels, based on economic and geographic conditions.

When comparing the hotel industry to the broader accommodation industry (industry2), the data show that accommodation has a slightly higher number of companies (76) and employees (1,271) in Stavanger. Sales for accommodation have also been slightly higher, with an increase from 321.5M in 2016 to 933.1M in 2025. The broader category also includes companies in camping, short-term cabins, and youth hostels, which can provide opportunities for diversification. Examples of accommodation companies that are not hotels include Stavanger Campingdrift As and Nesaren As, which may be of interest to entrepreneurs looking to expand their business.

The hotel industry in Stavanger shows positive development after 2021, with increasing sales and number of employees. There are many companies, mainly organized as AS, and there is a good average economic health. However, it is important to be aware of companies with negative EBITDA and operating profits, which may be more vulnerable. For entrepreneurs, there are opportunities in a growing industry, but it is necessary to carefully analyze market keys and competition. SmartGrunder can help find optimal addresses in Stavanger for hotels, based on economic and geographic conditions.