Industry · municipality
The Hotel Industry in Stjørdal: Current Status and Outlook
A detailed analysis of companies, economy, and development trends
Brief overview of the hotel industry in Stjørdal
The hotel industry in Stjørdal has shown both strength and challenges in recent years. With 6 registered companies and a total payroll cost of NOK 19.6 million in 2025, the industry is an important part of the municipality's economy. In recent years, the industry has experienced a significant increase in sales (from NOK 1.6 million in 2016 to NOK 76.3 million in 2025), although there have been periods of decline, especially during the pandemic. The employment development has been more variable, with a decline of 30.3% in 2021, but a strong increase of 60.7% in 2022. The broader accommodation sector (which includes camping and cabins) has a larger company base (16 companies) and shows similar development trends.
Economic trends and statistics
Economic trends
Sales development:
| Year | Sales (NOK) | Annual change |
|---|---|---|
| 2016 | 1.6M | - |
| 2017 | 46.9M | +2825.7% |
| 2020 | 21.8M | -56.9% |
| 2025 | 76.3M | +5.7% |
Employment development:
| Year | Number of employees | Annual change |
|---|---|---|
| 2016 | 260 | - |
| 2021 | 122 | -30.3% |
| 2022 | 196 | +60.7% |
| 2025 | 243 | -0.4% |
The industry experienced an extremely strong sales increase in 2017, but a sharp decline in 2020 due to the pandemic. There has since been a gradual increase, with stabilization in 2025. Employment development shows a similar pattern, with a sharp decline in 2020 and an increase in 2022 following the lifting of restrictions.
Companies in the hotel industry in Stjørdal
Registered companies in the industry
Stjørdal has 6 registered companies in the hotel industry, with the following organizational forms:
- AS (4 companies): Scandic Hell, Radisson Blu, Cic Operations, Ersgard As
- DA (1 company): Stjørdal Hotel Da
- ENK (1 company): Hofstad Ole T
Key companies:
- Radisson Blu Airport Trondheim (60 employees, NOK 73.3M in sales, EBITDA margin of 6 %)
- Scandic Hell (150 employees, NOK 0 in sales and operating income – data missing)
- Ersgard As (18 employees, negative EBITDA of NOK -235.0K)
Note that some companies have missing or incomplete economic data, which may affect analysis of their operations.
Geographical distribution of business
All 6 companies in the hotel industry are registered in Stjørdal. There is no sub-counting of activity in other city districts or municipalities. Stjørdal is therefore the only geographical center for the industry in the municipality. There are 4 companies and 257 employees registered in Stjørdal, with an operating income of NOK 77.8M and an EBITDA of NOK 4.8M.
Operational efficiency and bankruptcy statistics
No companies in the hotel industry in Stjørdal are registered as bankrupt, which shows a stable industry. However, data shows that Ersgard As has a negative EBITDA of NOK -235.0K and an operating profit of NOK -296.0K, which may indicate economic challenges. Stjørdal Hotel Da and Hofstad Ole T have no registered sales or employees, which may indicate inactivity or missing data. It is important to note that these companies are not necessarily bankrupt, but may have limited operations or missing reporting.
Outlook for founders and new companies
The hotel industry in Stjørdal shows a gradual recovery after the pandemic, with an increase in sales from NOK 33.5M in 2021 to NOK 76.3M in 2025. The EBITDA margin for the most successful companies (such as Radisson Blu) is at 6 %, which shows good operational efficiency. This can be a good indication that there are opportunities for new companies in the industry, especially if they can differentiate themselves through quality or specialization. However, competition is strong, with 6 existing companies and a broad accommodation industry in the municipality.
Comparison with the accommodation industry
The broader accommodation industry in Stjørdal (which includes camping, cabins, and other accommodation) has 16 companies, showing a more diversified sector compared to the hotel industry. Sales development for accommodation is similar, with an increase from NOK 2.4M in 2016 to NOK 76.5M in 2025. Peer companies in the accommodation industry include camping and cabin operations, such as:
| Name | Industry | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|
| Hembre Camping As | Camping | 130.0K | 105.0K |
| Overvik Holding As | Camping | 0 | -1.8M |
This shows that the accommodation industry has both successful and challenged companies, which can be an important consideration for founders in the hotel industry.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Hembre Camping As | camping | Sørsidevegen 1050, 7520 Hegra | NOK 130.0K | 0 | NOK 105.0K |
| Karlmar Eiendom As | camping | Fagerhaugveien 12, 7510 Skatval | NOK 0 | 0 | NOK 29.0K |
| Karlmar Eiendom As | camping | Fagerhaugveien 12, 7510 Skatval | NOK 0 | 0 | NOK 29.0K |
| Dnt Nord Trøndelag Kvitfjellhytta | camping | 0, 7520 Hegra | NOK 0 | 0 | NOK 0 |
| Hellohost Sjølstad | short stay cabins | Dronningberget 6B, 7517 Hell | NOK 0 | 0 | NOK 0 |
| Irene Bonslet Mathisen | other accommodation | Gamle Kongeveg 18B, 7503 Stjørdal | NOK 0 | 0 | NOK 0 |
| Lars Audun Valstad | camping | Velvang, 7510 Skatval | NOK 0 | 0 | NOK 0 |
| Midtkilgård Østmo Solvang | camping | Mellomriksvegen 1852, 7520 Hegra | NOK 0 | 0 | NOK 0 |
| Hembre Eiendom As | camping | 0, 7520 Hegra | NOK 0 | 0 | NOK -28.0K |
| Overvik Holding As | camping | Kjøpmannsgata 12, 7500 Stjørdal | NOK 0 | 0 | NOK -1.8M |
Conclusion and future opportunities
The hotel industry in Stjørdal shows a stable development with opportunities for growth after the pandemic. With an increase in sales and a recovery of employment numbers, the industry can be an attractive sector for founders. However, competition is strong, and it is important to focus on differentiation and operational efficiency. SmartGrunder can help founders find suitable addresses and develop strategies to compete in this sector.