The Hotel Industry in Time: Current Status and Future Outlook

The hotel industry in Time has shown stable growth in recent years, with increases in both sales and number of employees. In 2025, sales reached NOK 62.7 million, a 15.3% increase compared to 2024. The number of employees has also grown, although there have been variations over time. Bryne remains the main hub for hotel operations in the municipality, with three registered companies. The industry is part of the broader accommodation companies category, which includes several businesses in Time.

Sales and employee development:

Sales have grown by 15.3% from 2024 to 2025, while the number of employees has varied with an increase of 65.4% from 2021 to 2022. The EBITDA margin for hotel operations in Bryne stands at 8%, with an average EBITDA per employee of NOK 44.3K. The industry also has a high gross margin of 75%, indicating good cost control.

In Time, there are three registered companies in the hotel industry:

1. Hotell Jæren As (Solhøgda 3, Bryne) – AS, established 2019-10-29, 96 employees, sales NOK 27.5M, EBITDA NOK 4.8M.
2. Bryne Kro & Hotell As (Morenefaret 3, Bryne) – AS, established 1999-12-22, 67 employees, sales NOK 37.0M, EBITDA NOK 2.6M.
3. Åre Hotelldrift As (Rektor Sælands veg 3, Bryne) – AS, established 2008-09-08, 0 employees, sales NOK 0, EBITDA NOK -24.0K.

All companies are organized as AS, and they have a combination of high income and variable operating results. One of the companies has negative EBITDA, which may indicate financial challenges.

Hotel operations in Time are concentrated in Bryne, which is the only area in the municipality with activity in this industry. Bryne has:

• 2 companies with a total of 163 employees.
• NOK 64.5M in sales.
• NOK 7.4M in EBITDA.
• 75% gross margin.

There is no activity in other parts of the municipality, showing that Bryne is the central area for the hotel industry in Time.

The hotel industry in Time has been relatively stable regarding bankruptcies. None of the registered companies have gone bankrupt according to data from 2025. However, one of the companies (Åre Hotelldrift As) shows negative EBITDA, which may indicate financial challenges. There is also some variation in the number of employees over time, with an increase of 65.4% from 2021 to 2022, followed by a decrease of 18.1% from 2022 to 2023.

Outlook for Entrepreneurs

The hotel industry in Time shows positive development, with increasing sales and stable number of employees. This suggests that there are opportunities to start a new company in this industry, especially in Bryne, which is the only area with activity. Entrepreneurs should, however, be aware of the financial challenges indicated by one of the existing companies. It may be profitable to focus on efficient operations and cost control to ensure profitability.

The broader category accommodation in Time includes 7 companies, compared to 3 in the hotel industry. Sales and number of employees have shown similar development, with a 15.3% increase in sales from 2024 to 2025. In addition to hotels, the category also includes companies in short-term cabins and other accommodation, such as:

• Gitte Garvik (Snorres gate 16, 4344 Bryne) – 0 employees, 0 sales, 0 EBITDA.
• Nordic Escape Bnb Kydland (Kvernbakken 177, 4355 Kvernaland) – 0 employees, 0 sales, 0 EBITDA.
• Aa Prosjekt Nuf (Serigstad, 4340 Bryne) – 0 employees, 0 sales, NOK -11.0K EBITDA.

This shows that the accommodation companies category is more diversified, and entrepreneurs should consider opportunities in this broader category to expand their business.

The hotel industry in Time shows positive development with increasing sales and stable number of employees. Bryne is the main hub for the business, and there are opportunities to start a new company in this industry. Entrepreneurs should, however, be aware of the financial challenges indicated by one of the existing companies. It may be profitable to focus on efficient operations and cost control to ensure profitability. SmartGrunder can help entrepreneurs find suitable addresses in Time for this industry.