Industry · municipality
The Hotel Industry in Tønsberg: Key Figures, Companies, and Outlooks
A detailed analysis of the hotel industry in Tønsberg municipality based on current data and trends from 2025 and previous years.
Executive Summary
The hotel industry in Tønsberg constitutes an important part of the municipality's economy, with a mix of established businesses and dynamic development over time. In 2025, there are 5 companies registered in the industry, with a total of 262 employees. In recent years, the industry has shown both challenges and opportunities, with a significant increase in sales and employees after 2020. This indicates a gradual recovery after the crisis, but with variations between individual businesses.
Economic Trends
In 2025, the hotel industry in Tønsberg achieved a sales volume of NOK 106.5 million, an increase of 48.3% compared to 2024. This is the highest level since 2016. The number of employees has increased from 248 in 2024 to 262 in 2025, an increase of 5.6%. In recent years, the industry has shown uneven development, with a sharp decline in 2020 (down to 230 employees) and a significant recovery after 2021.
Sales Development Over Time
Sales have shown a very dynamic development, with a decline of 46.4% in 2020, but an increase of 146.4% in 2021. This recovery has continued, with an increase of 20.1% in 2022 and 48.3% in 2025. This indicates a gradual adaptation to conditions after the crisis, but with variations between individual businesses.
Companies in the Industry
Key Companies
In Tønsberg, the following companies are registered in the hotel industry:
| Company | Year Established | Number of Employees | Organizational Form | EBITDA (2025) |
|---|---|---|---|---|
| Quality Hotel Tønsberg As | 2000 | 148 | AS | NOK 20.1M |
| Team Klubben As | 2017 | 94 | AS | NOK -1.7M |
| Hotell Borge Kari Bakke | 1995 | 29 | ENK | NOK 0 |
| Thon Hotel Brygga | 2001 | 22 | AS | NOK 1.5M |
| Spåtind Sport Hotel As | 2001 | 0 | AS | NOK -22.0K |
Organizational Forms
Most businesses (3 out of 5) are organized as AS, while one business is registered as ENK. AS companies have an average of 264 employees and an EBITDA margin of 7%, while ENK companies have lower activity and no income in 2025.
Geographic Distribution
Distribution of Businesses
The hotel industry in Tønsberg is most concentrated in the Tønsberg area, with 3 companies and 264 employees. Husøysund has one business, but with only 29 employees and no income in 2025. It is clear that the Tønsberg center is the most important area for the industry, with significantly higher activity than Husøysund.
Key Figures per Area
| Area | Number of Companies | Number of Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| Tønsberg | 4 | 233 | NOK 110.0M | NOK 20.0M |
| Husøysund | 1 | 29 | NOK 0 | NOK 0 |
Industry Dynamics
Bankruptcy Safety
None of the registered businesses in the hotel industry in Tønsberg are registered as bankrupt in 2025. This is a positive indicator for the industry's stability, even though some businesses have negative EBITDA values (such as Team Klubben As and Spåtind Sport Hotel As).
Industry Dynamics
The industry has shown uneven development over time, with a sharp decline in 2020 (down to 230 employees) and a recovery after 2021. The most dramatic change was recorded in 2021, with an increase of 35.0% in the number of employees. This indicates a gradual adaptation to conditions after the crisis, but with variations between individual businesses.
Outlooks for Entrepreneurs
The hotel industry in Tønsberg shows signs of a gradual recovery after the crisis, with an increase in sales and number of employees since 2021. This can be a positive development for entrepreneurs looking to establish themselves in the municipality. However, it is important to note that some businesses have negative EBITDA values, which may indicate economic challenges.
Development Trends
Sales have increased by 48.3% in 2025 compared to 2024, and the number of employees has increased by 5.6%. This indicates a gradual adaptation to conditions after the crisis, but with variations between individual businesses. Entrepreneurs should consider analyzing competitors and identifying which strategies have been most effective for the most successful businesses.
Outlooks for Accommodation
Comparison with Accommodation
The hotel industry constitutes part of the broader accommodation group in Tønsberg, which also includes camping and short-term cabins. In 2025, the accommodation sector has a total sales volume of NOK 134.7 million, while the hotel industry has NOK 106.5 million. This indicates that the accommodation sector is more diversified, with more businesses in different sub-sectors.
Peer Analysis
Current hotel businesses in Tønsberg can be compared to the following businesses in accommodation:
| Company | Industry | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Furustrand As | camping | NOK 13.6M | NOK 8.0M |
| Wilhelmsen House As | short-term cabins | NOK 14.0M | NOK 4.4M |
| Brevik Hybelhotell As | other accommodation | NOK 854.0K | NOK -1.8M |
This shows that the accommodation sector has both successful businesses (such as Furustrand As) and businesses with negative EBITDA values (such as Brevik Hybelhotell As). The hotel industry in Tønsberg has a higher average EBITDA margin (7%) compared to the accommodation sector as a whole.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Furustrand As | camping | Tareveien 11, 3150 Tolvsrød | NOK 13.6M | 25 | NOK 8.0M |
| Wilhelmsen House As | short stay cabins | Halfdan Wilhelmsens alle 22, 3116 Tønsberg | NOK 14.0M | 8 | NOK 4.4M |
| Anne Lerbo | camping | Skallevoldveien 30, 3150 Tolvsrød | NOK 0 | 0 | NOK 0 |
| Nordic Dreams Bnb Drift As | short stay cabins | Rådhusgaten 1, 3126 Tønsberg | NOK 0 | 0 | NOK 0 |
| V Log Kjetil Andreassen | short stay cabins | Ramnesveien 1268, 3175 | NOK 0 | 0 | NOK 0 |
| Fagforbundet Region Tønsberg Avd 005 Hytter Sti | camping | Skogergaten 1, 3112 Tønsberg | NOK 30.0K | 0 | NOK -16.0K |
| Wollert Nielsen Invest As | camping | Tareveien 11, 3150 Tolvsrød | NOK 0 | 0 | NOK -36.0K |
| Camellia As | camping | Dronning Blancas gate 22, 3111 Tønsberg | NOK 9.0K | 0 | NOK -203.0K |
| Brevik Hybelhotell As | other accommodation | Møllegaten 12, 3111 Tønsberg | NOK 854.0K | 0 | NOK -1.8M |
Conclusion
The hotel industry in Tønsberg shows signs of a gradual recovery after the crisis, with an increase in sales and number of employees since 2021. This can be a positive development for entrepreneurs looking to establish themselves in the municipality. However, it is important to note that some businesses have negative EBITDA values, which may indicate economic challenges. SmartGrunder can help entrepreneurs find suitable locations in Tønsberg to start a new business in the hotel industry.