Industry · municipality
The Hotel Industry in Ullensaker: Current Status and Outlook
Economic Overview, Companies, and Business Outlook in Ullensaker for the Hotel Industry in 2026
Executive Summary
The hotel industry in Ullensaker is an important part of the municipality's economy, with 14 registered companies and combined sales of over NOK 900 million in 2025. The industry is most active in Gardermoen and Jessheim, with a mix of large international hotels and local specialists. Economic data shows a strong recovery after 2020, with increasing sales and employees, although EBITDA margins vary significantly between companies. The industry has been stable with no registered bankruptcies, but shows variations in wage costs and operating results.
Economic Overview
Economic Trends
- Sales: The industry had a sales volume of NOK 253.9 million in 2016, which increased to NOK 906 million in 2025. The most significant increase occurred between 2021 and 2022 (+74.1%), while there was a sharp decline in 2020 (-61.1%) due to the pandemic.
- Employees: The number of employees decreased by 30.6% in 2021, but the recovery has been strong, with 1,250 employees in 2026.
- EBITDA margins: Margins range from -5% (Thon Hotel Gardermoen) to 14% (Clarion Hotel Oslo Airport).
Companies in the Industry
Key Players in the Industry
Ullensaker has 14 registered companies in the hotel industry, mainly AS companies (11 companies). The key companies include:
| Company | Number of Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Thon Hotel Oslo Airport | 224 | NOK 195.3M | NOK -13.1M |
| Clarion Hotel Oslo Airport | 210 | NOK 0 | NOK 41.6M |
| Radisson Red Oslo Airport | 170 | NOK 255.3M | NOK 17.4M |
Interesting observations:
- Fjellvertene As and Gardermoen House Cassidy are two new companies (founded in 2024 and 2026) with 0 employees and 0 sales.
- Scandic Hotel Gardermoen had a negative sales growth of -31% in 2025, but a positive EBITDA of NOK 1.7M.
Business Geography
Geographic Distribution
The hotel industry is most concentrated in Gardermoen (9 companies, 923 employees) and Jessheim (2 companies, 368 employees). Key data:
| Location | Sales (2025) | Operating Income (2025) | EBITDA Margin |
|---|---|---|---|
| Gardermoen | NOK 871.3M | NOK 1,093.5M | 2% |
| Jessheim | NOK 0 | NOK 523.1M | 14% |
Conclusion: Gardermoen is an important economic engine for the industry, while Jessheim has companies with higher EBITDA margins.
Business Dynamics
Operational Efficiency and Bankruptcies
- Bankruptcies: No registered bankruptcies in the hotel industry in Ullensaker from 2016 to 2026.
- Operating Results: 6 of 14 companies had negative EBITDA in 2025, including Thon Hotel Gardermoen (-5%) and Airport Hotelldrift (-3%). However, Clarion Hotel Oslo Airport had an EBITDA margin of 13%.
- Wage Costs: Average wage cost per employee was NOK 315.1M in Gardermoen and NOK 161.3M in Jessheim.
Outlook
Outlook for Entrepreneurs
The hotel industry in Ullensaker shows stability and growth potential, especially in Gardermoen due to Oslo Airport. Key outlooks:
- Stable market: No bankruptcies and growth in the number of employees (from 770 in 2021 to 1,250 in 2026).
- Competitiveness: Companies with high EBITDA (e.g., Clarion Hotel Oslo Airport) show that it is possible to achieve good results.
- Outlook for new companies: With 14 registered companies and a broad product range (from international hotels to local specialists), it is possible to find a niche in the market.
- Risk: Variation in EBITDA margins and dependence on tourism and airport activity.
Outlook for Accommodation
Comparison with Accommodation
- Larger industry group: Accommodation (parent_category) has 23 companies in Ullensaker, compared to 14 in the hotel industry. This includes camping, cabins, and other accommodation.
- Sales: Accommodation had a sales volume of NOK 906 million in 2025, compared to NOK 906 million for the hotel industry. This shows that the hotel industry is an important part of accommodation.
- Peer companies: Examples of accommodation companies that are not hotels include:
- Lily Country Club As (NOK 12M EBITDA, 311 employees)
- Berge Booking (0 employees, 0 sales)
- Elite Escapes As (0 employees, 0 sales)
Conclusion: The hotel industry is an important part of accommodation, but competes with other forms of accommodation such as camping and cabins.
Other companies in overnatting (not in hotel)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Lily Country Club As | resort / hotel | Væringvegen 44, 2040 Kløfta | NOK 0 | 311 | NOK 12.0M |
| Berge Booking | other accommodation | Trondheimsvegen - Jessheim 102A, 2050 | NOK 0 | 0 | NOK 0 |
| Bjertnes Eiendom | short stay cabins | Reidar Bakkes veg 20, 2052 Jessheim | NOK 0 | 0 | NOK 0 |
| Bjertnes Eiendom | camping | Reidar Bakkes veg 20, 2052 Jessheim | NOK 0 | 0 | NOK 0 |
| Elite Escapes As | short stay cabins | Langelandsfjellet 11A, 2053 Jessheim | NOK 0 | 0 | NOK 0 |
| Libetunet Linn Selimi | camping | Hans M Gystads veg 4, 2050 Jessheim | NOK 0 | 0 | NOK 0 |
| Rojas Bigseth Da | other accommodation | Bakkesvingen 19, 2040 Kløfta | NOK 0 | 0 | NOK 0 |
| Skjåk Sæter Ved Inge Are Skjåk | short stay cabins | Jernbanegata 6, 2053 Jessheim | NOK 0 | 0 | NOK 0 |
| Zebrafish Mip As | camping | Husmannsvegen 23, 2040 Kløfta | NOK 0 | 0 | NOK 0 |
Conclusion
The hotel industry in Ullensaker shows stable growth after the pandemic, with 1,250 employees and sales of over NOK 900 million in 2026. Gardermoen is an important economic engine, while Jessheim has companies with high EBITDA. For entrepreneurs, it is possible to find a niche in the market, especially with a focus on airport activity. SmartGrunder can help find suitable addresses and assess business opportunities in Ullensaker.