Industry · municipality
Fast Food Chain Industry in Gjøvik: A Comprehensive Analysis
Key Insights on Companies, Statistics, and Outlook for Founders and Decision-Makers in Gjøvik Municipality, Norway (2016–2026) with Parent Industry Comparison (Hurtigmat Sector) and Peer Benchmarking Data from 11 Companies in the Broader Grouping (Bakery, Kebab, Frozen Yogurt Caf
Executive Summary
The fast food chain industry in Gjøvik is a small but active sector with two major players: McDonald's and Burger King. Over the past few years, the number of employees in the sector has grown from 83 in 2016 to 117 in 2026, despite unstable sales. There are no registered bankruptcies among companies in the sector, but sales data show a sharp decline from 2016 to 2017, followed by zero sales after 2018. This underscores the need to analyze both economic and structural challenges in the sector.
Economic Overview
Economic Trends
- Sales: The sector reached a peak of NOK 30.9 million in 2016, but fell to NOK -55,428 in 2017 before dropping to zero in subsequent years. This indicates an extreme decline of -100.2% from 2016 to 2017.
- Employees: The number of employees grew by 40% from 2022 (114) to 2023 (121), but later stabilized at around 115 employees in 2026.
- Organizational Forms: Both companies are ASs, indicating a standardized structure within the sector.
Companies in the Sector
Key Players in the Sector
| Company | Address | Number of Employees | Organizational Form | Registered |
|---|---|---|---|---|
| McDonald's Gjøvik | Elvegata 6, Gjøvik | 94 | AS | 1998-11-01 |
| Burger King Avd 5017 Gjøvik | Jernbanesvingen 6, Gjøvik | 33 | AS | 2009-10-01 |
Both companies are registered in Gjøvik and operate as ASs. McDonald's is the older player (founded in 1998) and has the most employees.
Business Geography
Geographic Distribution
All businesses in the fast food chain sector in Gjøvik are concentrated in the Gjøvik city center. There are no underlying suburbs or specific geographic areas with activity in the sector. This suggests that the sector is centrally located within the municipality, which can be both an advantage and a challenge for customer access.
Business Dynamics
Dynamics and Risk
- Bankruptcy Statistics: No companies in the sector have been registered in bankruptcy, indicating a certain level of stability.
- Sales Challenges: The extreme decline in sales from 2016 to 2017 (100.2%) is a serious warning signal. Although sales have been zero after 2018, the number of employees has continued to grow, which may indicate investments in operations without economic results.
- EBITDA and Margins: Data is missing for all key figures such as EBITDA, gross profit, and operational margins, limiting the depth of the analysis.
Outlook
Outlook for Founders
For founders in the fast food chain sector in Gjøvik, the challenges are clear: sales have been unstable, with a sharp decline in 2017 and zero sales after 2018. This may indicate market disruptions, bankruptcy, or reporting errors. However, the number of employees has grown by 40% from 2022 to 2023, which may indicate investments in operations or increased customer engagement. Founders should consider combining a focus on quality with innovation to break through the current stagnation in sales.
Outlook for the Quick Service Food Sector
Comparison with the Quick Service Food Sector
- Larger Sector: The quick service food sector in Gjøvik has 13 companies, compared to just 2 in the fast food chain sector. This shows that fast food is a small part of the broader quick service food sector.
- Sales: The quick service food sector reached a peak of NOK 51 million in 2016, but fell to NOK 5.3 million in 2025. The fast food chain sector experienced an extreme decline from 2016 to 2017, while the quick service food sector experienced a more gradual decline.
- Peer Companies: Examples of companies in the quick service food sector that are not fast food chains include bakeries (e.g., Kjelstad Bakeri AS) and kebab houses (e.g., Kebab Express AS). These companies have higher sales and EBITDA in certain years, which can provide a reference system for fast food chain players.
Other companies in hurtigmat (not in fast food chain)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kjelstad Bakeri As Avd Kaspergården | bakery | Kasper Andresens veg 4, 2816 Gjøvik | NOK 18.5M | 16 | NOK 1.2M |
| Funky Kioskdrift As Avd Cc Gjøvik | frozen yogurt cafe | Jernbanesvingen 6, 2821 Gjøvik | NOK 5.5M | 16 | NOK 1.1M |
| A.k Ceylon Gatekjøkken Sinnathamby | street food | Gjøvik sentrum, 2821 | NOK 0 | 0 | NOK 0 |
| Bysmak As | street food | Mellemvegen 1A, 2819 Gjøvik | NOK 0 | 5 | NOK 0 |
| Dos Amigos Mahmoud G Dehaghani | kebab house | Storgata 11, 2815 Gjøvik | NOK 0 | 4 | NOK 0 |
| Kasenborg Thaimat | street food | Kletthagen 3, 2838 Snertingdal | NOK 0 | 0 | NOK 0 |
| Kebab Express As | kebab house | Hunnsvegen 7, 2821 Gjøvik | NOK 0 | 6 | NOK 0 |
| La Baguette Gjøvik Avd 1316 | street food | c/o La Baguette CC - Gjøvik|Jernbanesvingen 6, 2821 | NOK 0 | 0 | NOK 0 |
| Lomanova Yu Food | street food | Møllevegen 3B, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Urban Smash As | street food | Prost Bloms gate 11B, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
| Velora Grill & Pizzeria As | street food | Hunnsvegen 4A, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
Conclusion
The fast food chain sector in Gjøvik has both opportunities and challenges. With two major players and a growing workforce, the sector has potential, but the extreme decline in sales and lack of data on economic margins are concerns. Founders should consider combining quality, innovation, and local adaptation to create value in a market area with both competitive players and potential customers. SmartGrunder can help find optimal addresses in Gjøvik for fast food chain activities.