Fast Food Chain in Hamar: An Analysis of Companies, Statistics, and Outlooks

Fast food chain in Hamar is an important part of the local industry structure. In 2024, there are 2 companies registered in the industry, with a total of 73 employees and annual revenues of 39.7 million Norwegian kroner. The most well-known actor is McDonald's 89 Maxi Hamar, which operates with 44 employees and an EBITDA of 1.7 million Norwegian kroner. Burger King Cc Hamar Stadion, however, has reported zero revenue and zero employees, which should be followed up on more closely. The industry shows growth in the number of employees since 2022, but has been marked by unstable revenue patterns over time.

Annual revenues for fast food chain in Hamar have been unstable over time. It was reported as 19.3 million Norwegian kroner in 2016, but there was a drastic decline to -37.1K in 2017 before a complete return to zero in 2018-2020. From 2021 there has been a gradual increase, with 36.6 million Norwegian kroner in 2024. The number of employees has shown a more stable development, with an increase from 47 in 2020 to 76 in 2024. This growth, however, ended with a decline to 62 employees in 2026.

Two companies are registered in the fast food chain industry in Hamar:

1. McDonald's 89 Maxi Hamar (Aslak Bolts gate 48) – 44 employees, 39.7 million Norwegian kroner in revenue, EBITDA of 1.7 million Norwegian kroner
2. Burger King Cc Hamar Stadion (Vangsvegen 62) – 29 employees, but reports zero revenue and zero EBITDA

Both companies are organized as AS. McDonald's has a high revenue per employee (833,300 Norwegian kroner) compared to Burger King, which has not reported any revenue. This shows a large difference in operational results between the two actors.

All activities in the fast food chain industry in Hamar are concentrated in the Hamar city center. Activity is registered at the following addresses:

• Aslak Bolts gate 48 (McDonald's)
• Vangsvegen 62 (Burger King)

This shows that the industry is strongly urban, with a focus on central locations. For new actors, this may indicate that there is a competitive marketplace in the city center, but also that there may be challenges in getting a place in an already established market.

The industry has been marked by unstable revenue patterns, but none of the companies have gone bankrupt. McDonald's has shown stable operations with positive EBITDA (4%) and high gross profit (1482%). Burger King, however, has reported zero revenue and zero EBITDA, which may indicate operational challenges. It is important to follow up on this matter more closely, especially since Burger King is one of the most well-known names in the industry.

For entrepreneurs in the fast food chain industry in Hamar, data shows a mix of opportunities and challenges. McDonald's has shown good operations with high revenue per employee and positive EBITDA, which suggests that it is possible to operate profitably in the municipality. However, Burger King's zero revenue indicates that there may be challenges in establishing oneself in a competitive market. The EBITDA margin of 4% is relatively low, which means that cost control is crucial for profitability.

In comparison with the broader fast food group (which includes 16 companies in Hamar) the fast food chain industry shows less stable development. The broader fast food group had 54.2 million Norwegian kroner in revenue in 2022, while fast food chain had 29.7 million Norwegian kroner. There is also a clear difference in the number of employees – fast food has 126 employees compared to 70 in fast food chain. Peer companies in fast food include frozen yogurt cafes, bakeries and street kitchens, which shows that there are more opportunities in the broader category. McDonald's has a higher revenue per employee (833,300 Norwegian kroner) compared to the average in fast food, which suggests efficient operations.

Fast food chain in Hamar shows both opportunities and challenges for new actors. With McDonald's as an established actor with good operations and Burger King as a potential challenge, it is important to analyze the market carefully. The broader fast food group shows a more stable development, which can be an advantage for entrepreneurs seeking to establish themselves in a more diversified industry. SmartGrunder can help find optimal locations in Hamar for fast food chain businesses, with a focus on both competitiveness and operational efficiency.