Fast Food Chain in Haugesund: Industry Overview and Outlook

The fast food chain industry in Haugesund is a relatively stable sector with a single major player, McDonald's Amandasenteret. Although the number of employees and sales have grown significantly from 2016 to 2024, there has been a marked decline in 2025. The sector has a low EBITDA margin (1%) and negative total equity, indicating a weak financial position. At the same time, there are no bankruptcy registrations in the sector, suggesting a certain level of stability. The broader quick-service food sector in the municipality has shown more variation, with both rising and falling trends over the years.

Sales for the fast food chain in Haugesund have grown from NOK 25.7 million in 2016 to NOK 52.9 million in 2024, before declining to NOK 39.2 million in 2025. The number of employees has increased from 41 in 2016 to 95 in 2024, but fell to 76 in 2026. The only company in the sector, McDonald's Amandasenteret, has a sales volume of NOK 40.3 million and 80 employees. The EBITDA margin is 1%, and gross profit amounts to 134% of sales. There are no bankruptcy registrations in the sector, but total equity is negative (NOK -107,000).

There is one company registered in the fast food chain sector in Haugesund: McDonald's Amandasenteret Avd 35. The company is a limited liability company (AS) with an organization number of NOK 977.2 million, established on 6 March 1997. It has 80 employees and is not bankrupt. Economic data show an operating profit of NOK -320,000, EBITDA of NOK 583,700, and total debt of NOK 8.1 million. The company is located at Longhammarvegen 27 in Haugesund.

All companies in the fast food chain sector in Haugesund are located in Haugesund. There is one company registered in the municipality, and the only area with activity is Haugesund itself. There is no subdivision of companies in other areas or districts within the municipality.

There are no bankruptcy registrations in the fast food chain sector in Haugesund. The only company, McDonald's Amandasenteret, is not bankrupt. However, in the broader quick-service food sector in the municipality, several companies have negative EBITDA values, such as Kebab Grill Alyoussef (NOK 0) and Slimane Og Sardar As (NOK -1.4 million). This indicates that some companies in the sector may face economic challenges, even though the fast food chain sector in Haugesund appears relatively stable.

For entrepreneurs in the fast food chain sector in Haugesund, it is important to note the strong growth in sales and number of employees (2016–2024), followed by a significant decline in 2025. This may indicate vulnerability in relation to market changes or competitive pressure. At the same time, there is a single major player in the sector, which may limit competition. Entrepreneurs should consider how they can differentiate themselves and adapt to local conditions, such as customers in Haugesund's central areas.

The broader quick-service food sector in Haugesund has 22 companies, while the fast food chain sector has only one. Sales in the quick-service food sector have grown from NOK 64.1 million in 2016 to NOK 103.7 million in 2025, with an average annual growth of approximately 4.7%. In contrast, the fast food chain sector has shown more volatility, with a decline in 2025. Current peer companies in the quick-service food sector include Endresen Invest As (deli, NOK 8.3 million in sales) and Haugli Bakeri Butikk As (bakery, NOK 18.5 million in sales). These companies have higher EBITDA than McDonald's Amandasenteret, which may indicate better economic results in other parts of the quick-service food sector.

The fast food chain sector in Haugesund is an industry with potential, but with a single major player and a weak financial position. Entrepreneurs should consider how they can adapt to local conditions and competitive pressure. SmartGrunder can help analyze potential locations in the municipality for this industry, with a focus on natural conditions and market prospects.