Industry · municipality
Fast Food Chain Industry in Horten: Current Status and Outlook
Analysis of Companies, Sales, Employment, and Future Opportunities in the Fast Food Chain Sector in Horten Municipality, Norway (2016–2026) with Parent Industry Comparison (Quick Service Food Grouping).
Executive Summary
The fast food chain industry in Horten is an active sector with three registered companies, but with clear variations in operational results and employees. McDonald's and Burger King are the most well-known names, while Sial Food Ans operates with a different organizational form. The industry has experienced both strong growth periods and downturn years, demonstrating a dynamic sector. There are no bankruptcy registrations among the companies, but variations in sales and employees over time indicate a sector that can be both attractive and challenging for new players.
Economic Overview
Sales and Employee Development
Sales have grown from 0 NOK in 2016 to a peak of 36.7 million NOK in 2024, before falling to 25.3 million NOK in 2025. The most significant growth occurred between 2022 and 2023 (+106.8%). Number of employees has grown from 0 in 2016 to 47 in 2024, before falling to 24 in 2026. The most significant growth occurred between 2021 and 2022 (+22.2%).
Development Over Time
Sales have been more volatile than the number of employees, with large fluctuations between years. This may be due to variations in competition, customer behavior, and operational results among the individual companies.
Companies in the Industry
Registered Companies in the Industry
- McDonald's Horten Avd 114 (Borreveien 39, Horten)
- Organizational Form: AS
- Founded: 2026-02-10
- Number of Employees: 39
- Sales: Not reported
- EBITDA: Not reported
- Burger King Avd 5506 Horten (Strandparken 3, Horten)
- Organizational Form: AS
- Founded: 2017-06-01
- Number of Employees: 0
- Sales: 27.1 million NOK
- EBITDA: 2.2 million NOK
- Sial Food Ans (Sørbygata 42, Horten)
- Organizational Form: ANS
- Founded: 2008-03-04
- Number of Employees: 0
- Sales: Not reported
- EBITDA: Not reported
Organizational Form
- AS (Stock Company): 1 company, 39 employees
- ANS (Partnership Company): 1 company, 0 employees
Business Geography
Distribution of Activity in the Municipality
All three companies in the fast food chain industry in Horten are registered in Horten. No activity has been reported from other city districts or municipalities in this industry.
Operational Dynamics
Operational Dynamics and Bankruptcy Statistics
None of the companies in the fast food chain industry in Horten are registered in bankruptcy, indicating a stable industry. Nevertheless, sales and employee numbers show significant variations over time, which may be due to variations in operational results, competition, and customer behavior. Burger King has reported an EBITDA margin of 7%, while McDonald's and Sial Food have no reported operational results.
Outlook
Outlook for New Entrants
The fast food chain industry in Horten has shown both strong growth periods and downturn years. The most significant sales growth occurred between 2022 and 2023, while the number of employees reached its peak in 2024. This indicates a sector with potential, but also challenges related to operational results and competition. New entrants should consider analyzing market conditions and operational results of existing companies before making decisions to establish themselves in the municipality.
Outlook for the Quick Service Food Sector
Comparison with the Quick Service Food Sector
The quick service food sector in Horten has more companies (16) than the fast food chain industry (3), and shows a more stable development in sales and employees. Sales in the quick service food sector have grown from 9.3 million NOK in 2016 to 62.6 million NOK in 2024, while the fast food chain industry had a peak of 36.7 million NOK in 2024. This indicates that the quick service food sector has a larger market share and more stable growth. Examples of companies in the quick service food sector that are not in the fast food chain industry include bakeries such as Nøtterø Bakeri & Konditori As and food trucks such as Donut House Vestfold Methlie.
Other companies in hurtigmat (not in fast food chain)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Nøtterø Bakeri & Konditori As Avd Sjøsiden Horten | bakery | Sjøsiden Horten|Teatergata 6, 3187 | NOK 5.4M | 13 | NOK 182.4K |
| Nøtterø Bakeri & Konditori As Avd Horten | bakery | Storgata 24, 3181 Horten | NOK 5.2M | 13 | NOK 175.4K |
| Danials Pizza Rahil Akram | street food | Grønligata 15, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Donut House Vestfold Methlie | street food | Sentroveien 17A, 3182 Horten | NOK 0 | 4 | NOK 0 |
| Food U Love | street food | Nedre vei 18, 3183 Horten | NOK 0 | 0 | NOK 0 |
| Jano Desi Food Bashir | street food | Raveien 309, 3184 Borre | NOK 0 | 0 | NOK 0 |
| Mimo Pizza Saadi | street food | Reirveien 5, 3185 Skoppum | NOK 0 | 0 | NOK 0 |
| Minidonut Nedregård | street food | H B Haraldsens gate 16C, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Phirom Thai Nedregaard | street food | H B Haraldsens gate 16C, 3188 Horten | NOK 0 | 0 | NOK 0 |
| Steneby Design | bakery | Inger Alver Gløersens vei 12, 3184 Borre | NOK 0 | 0 | NOK 0 |
| Tnt Nguyen | street food | Aasgaarden 2, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Hch As | street food | Storgata 51, 3182 Horten | NOK 9.6M | 23 | NOK -153.0K |
| Agneta As | street food | Strandparken 3, 3187 Horten | NOK 8.3M | 14 | NOK -414.0K |
Conclusion
The fast food chain industry in Horten has both opportunities and challenges. With a stable industry and potential growth periods, it can be an attractive sector for new entrants. Nevertheless, it is important to carefully analyze operational results and competition before making decisions to establish oneself in the municipality. SmartGrunder can help entrepreneurs find suitable addresses and assess business opportunities in this sector.