Industry · municipality
Fast Food Chain Industry in Larvik: A Comprehensive Analysis
Economic Overview, Companies, and Outlook for Founders and Local Decision-Makers in Larvik, Norway
Executive Summary
The fast food chain in Larvik is represented by one company, McDonald's Larvik Avd 3, which operates in the center of the municipality. Although the industry has faced significant challenges, especially during the coronavirus pandemic (2020), it has shown gradual recovery since 2021. Sales increased by 16.4% from 2023 to 2024, and the number of employees reached 62 in 2024. However, the industry is small-scale, with only one company, and development is heavily dependent on individual companies. For founders, this can be both an opportunity and a challenge, especially in light of the broader quick service sector in the municipality.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 22.1 M | - |
| 2017 | 23.6 M | +6.9 % |
| 2018 | 22.9 M | -3.2 % |
| 2019 | 17.7 M | -22.7 % |
| 2020 | 1.3 M | -92.8 % |
| 2021 | 1.8 M | +37.1 % |
| 2022 | 2.6 M | +46.8 % |
| 2023 | 2.9 M | +14.2 % |
| 2024 | 3.4 M | +16.4 % |
| 2025 | 1.8 M | -47.7 % |
Employees (2016–2026):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 47 | - |
| 2017 | 52 | +10.6 % |
| 2018 | 44 | -15.4 % |
| 2019 | 33 | -25.0 % |
| 2020 | 30 | -9.1 % |
| 2021 | 35 | +16.7 % |
| 2022 | 48 | +37.1 % |
| 2023 | 53 | +10.4 % |
| 2024 | 62 | +17.0 % |
| 2025 | 56 | -9.7 % |
| 2026 | 56 | +0.0 % |
Sales experienced a dramatic decline in 2020 (92.8%) due to the pandemic, but has since shown gradual recovery. The number of employees increased by 17.0% from 2023 to 2024, but declined in 2025. Detailed financial data is missing to assess profit margins and operating results.
Companies in the Industry
List of Companies in the Fast Food Chain in Larvik:
| Company | Address | Organizational Form | Founded | Number of Employees | Bankrupt |
|---|---|---|---|---|---|
| McDonald's Larvik Avd 3 | Yttersøveien 2, Larvik | AS | 1995-07-13 | 61 | Not bankrupt |
Organizational Form Statistics:
- AS (Limited Company): 1 company, 61 employees.
McDonald's is the only company in the industry in Larvik. The company is an AS and has been in operation since 1995. No bankruptcies have been registered in the industry, but detailed financial data is missing to assess operating results and equity.
Business Geography
Distribution of Activity in the Municipality:
| Location | Number of Companies | Number of Employees | Sales (NOK) | Operating Income (NOK) |
|---|---|---|---|---|
| Larvik | 1 | 61 | 0 | 0 |
The industry is heavily concentrated in Larvik, with one company and 61 employees. There are no registered activities in other districts or municipalities. This indicates that the fast food chain in Larvik is dependent on individual companies and has limited geographic spread.
Business Dynamism
Bankruptcy Statistics:
- Number of bankrupt companies in the industry: 0.
- Bankrupt companies (if relevant): None.
The industry has not experienced bankruptcy during the period 2016–2025. This indicates that the business has been stable, even though sales experienced a dramatic decline in 2020. However, there is no detailed data on operating results, equity, or debt, making it difficult to assess financial health.
Outlook
Outlook for Founders
The fast food chain in Larvik has shown gradual recovery after the pandemic, with sales increasing from 2.9 M in 2023 to 3.4 M in 2024. The number of employees has also increased, but one single company dominates the industry. This can be a challenge for founders looking to establish themselves, as the market is small-scale and dependent on individual companies. However, there may be opportunities in light of the increasing sales and stabilization after 2021. Founders should consider competition from the broader quick service sector and potential collaboration opportunities with local businesses.
Outlook for the Quick Service Sector
Broader Industry Grouping (Quick Service):
- Number of companies: 17.
- Number of employees (2025): 102.
- Sales (2025): 8.7 M.
Comparison with Fast Food Chains:
- Sales: The quick service sector had total sales of 8.7 M in 2025, while the fast food chain had 1.8 M. This shows that the quick service sector is more developed and has a larger market share.
- Employees: The quick service sector had 102 employees in 2025, while the fast food chain had 56 employees. This indicates that the quick service sector has a larger workforce and more varied businesses.
Peer Companies (Quick Service):
| Company | Address | Sales (NOK) | Number of Employees | EBITDA (NOK) | |
|---|---|---|---|---|---|
| Wanna Thai Takeaway As | Minnehallveien 15A, 3290 Stavern | 5.1 M | 7 | 461.0K | |
| Smultringbua As | c/o Anita Berg | Frøystadveien 19, 3269 Larvik | 1.9 M | 4 | 31.0K |
| Kvelde Pizza Da | Kveldesenteret, 3282 | 2.5 M | 2 | 26.0K |
The quick service sector has more companies and higher sales, but many of the businesses have low EBITDA or no sales. This indicates that the sector is heterogeneous and includes both stable and unstable businesses.
Other companies in hurtigmat (not in fast food chain)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Wanna Thai Takeaway As | street food | Minnehallveien 15A, 3290 Stavern | NOK 5.1M | 7 | NOK 461.0K |
| Smultringbua As | street food | c/o Anita Berg|Frøystadveien 19, 3269 Larvik | NOK 1.9M | 4 | NOK 31.0K |
| Kvelde Pizza Da | street food | Kveldesenteret, 3282 | NOK 2.5M | 2 | NOK 26.0K |
| Gashis Bakt Potet Service Sanije Gashi | street food | Håvardsteinveien 15, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| God Biten Catering Da | street food | c/o Rema1000|Lågaveien 14, 3275 Svarstad | NOK 0 | 0 | NOK 0 |
| Hm Takeaway Ghebremedhin | street food | Kantarellveien 37, 3271 Larvik | NOK 0 | 0 | NOK 0 |
| Innas Spicemat Bergman | street food | Vikveien 175A, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
| Innas Spicemat Bergman | street food | Vikveien 175A, 3280 Tjodalyng | NOK 0 | 0 | NOK 0 |
| Jappis Kebab & Pizza As | street food | Yttersøveien 12A, 3274 Larvik | NOK 0 | 7 | NOK 0 |
| Kebab Og Bakt Potet Service Da | kebab house | Håvardsteinveien 15, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| La Piazza Larvik Da | street food | Torget 6, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| M & J's Catering Smith | street food | Lågaveien 14, 3275 Svarstad | NOK 0 | 0 | NOK 0 |
| Mr.fried Chicken Almulhem | street food | Prinsegata 6, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Restaurant Vadskjæret As | street food | Havnegata 12, 3263 Larvik | NOK 0 | 28 | NOK 0 |
| Snowflake Jalabi | street food | Grensesteinveien 3, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| Torgbua Ans Magnussen & Mørk | street food | Jordebu|Lillejordet, 3267 Larvik | NOK 0 | 0 | NOK 0 |
Conclusion
The fast food chain in Larvik is represented by one company, McDonald's, which has shown gradual recovery after the pandemic. Sales increased by 16.4% from 2023 to 2024, and the number of employees reached 62 in 2024. However, the industry is small-scale and dependent on individual companies. The broader quick service sector in the municipality has more companies and higher sales, but many of the businesses have low EBITDA or no sales. For founders, this can be an opportunity, but it is important to consider competition and financial stability. SmartGrunder can help founders find suitable addresses and develop strategies to establish themselves in Larvik.