Industry · municipality
Fast Food Chain in Sandefjord
An analysis of the industry, companies, and development in the municipality of Sandefjord in Vestfold and Telemark
Executive Summary
Fast food chain in Sandefjord is a stable industry with three registered companies and 149 employees. In recent years, the industry has shown variation in sales and employees, but there is a clear increase after 2020. McDonald's and Burger King are the dominant players, with a combination of AS and ENK company structures. The industry has not experienced bankruptcy, which indicates good financial health. The development shows potential for further growth, especially with increased sales after 2024.
Economic Overview
Sales and employee development:
- Sales: From NOK 48.1 million in 2016 to NOK 29.2 million in 2025, with a significant increase of +147.7% from 2023 to 2024.
- Employees: Increasing trend from 103 in 2016 to 165 in 2024, with a significant increase of +26.1% from 2021 to 2022.
Yearly development:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 48.1M | 103 |
| 2020 | 4.2M | 99 |
| 2024 | 19.7M | 165 |
| 2025 | 29.2M | 151 |
Critical points: Sales fell drastically in 2020 (−91.5%) but have since stabilized with strong growth after 2023.
Companies in the Industry
Registered companies:
- McDonald's Fokserød Avd 6 (AS, 85 employees, established 2015)
- McDonald's Sandefjord Avd 2 (AS, 41 employees, established 1996)
- Burger King 5529 Sandefjord (ENK, 23 employees, established 2023)
Company structure:
- AS: 2 companies, 126 employees
- ENK: 1 company, 23 employees
Bankruptcies: No registered bankruptcies in the industry.
Business Geography
Activity distributed by districts:
- Sandefjord: 3 companies, 149 employees, 0 operating income, 0 sales, 0 operating profit, 0 EBITDA.
No activity in other districts in the municipality. All companies are located in Sandefjord, mainly in the central area (Torggata, Fokserødveien, Nygårdsveien).
Business Dynamism
Bankruptcies: No registered bankruptcies in the industry, which indicates stable financial health.
Sales development: Large variation, with a drastic decline in 2020 (−91.5%) and a significant increase from 2023 to 2024 (+147.7%).
Employee development: Stable increasing trend after 2020, with a significant increase of +26.1% from 2021 to 2022.
Outlook
Development for entrepreneurs
The industry shows clear potential for growth, especially after 2023. With a rise of +147.7% in sales from 2023 to 2024 and an increase of +13.8% in employees from 2023 to 2024, there are good prospects for new players. However, it is important to be aware of the previous decline in 2020, which may indicate vulnerability during crises. Establishing new fast food chains or expanding existing companies can be profitable strategies in Sandefjord.
Outlook in the Quick Service Sector
Development in the quick service sector
Broader industry2 (quick service) has 23 companies in Sandefjord, compared to 3 in fast food chain. Sales in quick service have grown from NOK 54.8 million in 2016 to NOK 54.4 million in 2025, with an increase of +28.5% from 2024 to 2025. Employees have increased from 145 in 2016 to 267 in 2025.
Peer companies:
| Name | Industry | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Choi Matinvest As | catering kitchen | 6.1M | 449.0K | 5 |
| Nøtterø Bakeri & Konditori As | bakery | 6.1M | 207.0K | 15 |
| 3m Butikkdrift As | bakery | 2.5M | 427.0K | 10 |
Competitiveness: The quick service sector has higher volume and variation in companies, but fast food chain has higher EBITDA margins in the registered companies.
Other companies in hurtigmat (not in fast food chain)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Choi Matinvest As | street food | Dronningens gate 38, 3211 Sandefjord | NOK 6.1M | 5 | NOK 449.0K |
| 3m Butikkdrift As | bakery | Gaupeveien 46, 3160 Stokke | NOK 2.5M | 10 | NOK 427.0K |
| Tadam As | street food | Aagaards plass 1, 3211 Sandefjord | NOK 2.9M | 0 | NOK 238.0K |
| Smoothie Xchange As Avd Hvaltorvet | fresh smoothie shop | Torget 7, 3210 Sandefjord | NOK 2.3M | 7 | NOK 212.7K |
| Nøtterø Bakeri & Konditori As Avd Halvorsen | bakery | Chr. Hvidts plass 3, 3210 Sandefjord | NOK 6.1M | 15 | NOK 207.0K |
| Dolinska Concept | street food | Kamfjordåsen 12, 3227 Sandefjord | NOK 0 | 0 | NOK 0 |
| Dolinska Concept | street food | Kamfjordåsen 12, 3227 Sandefjord | NOK 0 | 0 | NOK 0 |
| Kebab King Arif Mohammad | kebab house | Bugårdsbakken 15, 3214 Sandefjord | NOK 0 | 0 | NOK 0 |
| La Baguette Hvaltorget Avd 1317 | street food | Torget 7, 3210 Sandefjord | NOK 0 | 12 | NOK 0 |
| Sabor Attar Your Favorit Flavor | street food | Sverres gate 15, 3211 Sandefjord | NOK 0 | 0 | NOK 0 |
| Sandefjord Balkan As | kebab house | Torget 1A, 3210 Sandefjord | NOK 0 | 9 | NOK 0 |
| Snacks 1 Arif Mohammad | street food | Klavenesveien 2, 3220 Sandefjord | NOK 0 | 0 | NOK 0 |
| Stokke Kebab King Da | kebab house | Grimestadveien 3A, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Street Food Norway As | street food | Høyåsveien 13, 3216 Sandefjord | NOK 0 | 49 | NOK 0 |
| Thinghaugen As | street food | Bokeveien 33, 3229 Sandefjord | NOK 0 | 0 | NOK 0 |
| Veegrillen As | street food | c/o Tomas Ekvoll|Jåberggrenda 30B, 3232 Sandefjord | NOK 0 | 13 | NOK 0 |
| Yam Yam Restaurant As | street food | Jernbanealleen 36D, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Yavuz As | street food | Losgaten 1, 3159 Melsomvik | NOK 0 | 7 | NOK 0 |
| Fly Chicken Sandefjord | street food | Thor Dahls gate 1, 3210 Sandefjord | NOK 8.5M | 13 | NOK -37.2K |
| Andebu Pizza As | kebab house | Andebuveien 794, 3158 | NOK 2.1M | 3 | NOK -135.0K |
Conclusion
Fast food chain in Sandefjord is a stable and growing industry with potential for further development. With three companies and 149 employees, as well as a strong sales increase after 2023, there are good prospects for new players. SmartGrunder can help entrepreneurs find optimal locations in Sandefjord for this industry, with a focus on development and competitiveness.