Fast Food Chain Industry in Tromsø: A Comprehensive Analysis

Overview of the Industry

Fast food chains in Tromsø constitute an important part of the local food and service industry. In 2025, there are 6 companies registered in this industry, with a total of 135 employees. The most important operations are concentrated in Tromsø city center, with a smaller presence on Kvaløya. The industry has shown strong economic development trends, with a significant increase in sales of 40.7 million NOK in 2024, which corresponds to an annual growth of 193.3% compared to 2023. This is likely due to a combination of increased tourism and effective marketing strategies from the major chains such as McDonald's and Burger King.

The industry has shown dynamic development in recent years. Sales have increased from 9.0 million NOK in 2016 to 57.1 million NOK in 2025, with an average annual growth of 21.4%. Employees have varied between 98 and 151 people, with a current level of 135 employees in 2026. The most interesting figures are for 2024, where sales increased by 193.3% compared to 2023, indicating a significant improvement in operational results. The EBITDA margin is at 10%, which is higher than the average for the quick service food industry in Tromsø.

There are 6 companies registered in the fast food chains in Tromsø, with the following organizational forms:

The most important companies include:

• McDonald's Tromsø (Storgata 70) – 85 employees, 135.1 million NOK in sales, 14.4 million NOK in EBITDA
• Burger King Storgata Avd 5009 (Storgata 84) – 24 employees, 0 NOK in sales
• Burgerman Sentrum As (Mikkelmyra 4, Kvaløya) – 21 employees, 0 NOK in sales
• Food Court Tromsø As (Storgata 102) – 9 employees, 0 NOK in sales
• Amd Langnes As (Huldervegen 6) – 0 employees, 2.1 million NOK in sales
• Andersen Mat Og Drikke (Storgata 84) – 0 employees, 0 NOK in sales

None of the companies in the industry have registered bankruptcy, indicating a stable industry.

The activity is concentrated in the following areas:

Tromsø therefore accounts for 75% of the activity in the industry, with a significant advantage in the number of employees and sales compared to Kvaløya. This indicates a stronger core in the city center, which may be due to higher population density and tourist activity.

The industry has shown both strong growth and periods of decline. Sales had a significant increase of 193.3% in 2024, but a decline of 9.7% was recorded in 2023 compared to 2022. Employees have varied more, with a decrease of 11.9% in 2025 and an increase of 20.8% in 2024. EBITDA has shown stable development, with a margin of 10% in 2024. There are no bankruptcy registrations in the industry, indicating that the companies have been able to handle economic challenges.

Outlook for Entrepreneurs

For entrepreneurs in the fast food chains in Tromsø, there are clear opportunities, especially in light of the strong sales growth in 2024. This indicates that there is an increasing demand for quick service food in the municipality, which may be due to increased tourism and population growth. However, the competition is strong, with existing chains such as McDonald's and Burger King. Entrepreneurs should therefore consider differentiating themselves through unique offerings or specializing in local ingredients. It is also important to be aware of local market conditions, which can affect the operating result.

The broader quick service food industry in Tromsø has shown a more stable development compared to fast food chains. Sales have increased from 31.4 million NOK in 2016 to 105.6 million NOK in 2025, with an average annual growth of 15.5%. Employees have varied between 224 and 293 people, with a current level of 270 employees in 2026. The broader industry also has more companies (29) compared to fast food chains (6), indicating a more diversified sector. Peer companies in the quick service food industry include street kitchens, bakeries, and frozen yogurt cafes, with companies such as Amtmandens As and Sweet Heart As as examples.

The fast food chains in Tromsø have shown strong economic development, especially in 2024, with a significant increase in sales and EBITDA. This indicates that there are opportunities for further growth in the industry, but the competition is strong. Entrepreneurs should consider differentiating themselves and leveraging the local conditions in Tromsø. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies that adapt to local market conditions.