Home Goods Store in Ålesund: An Analysis of Companies, Statistics, and Outlook

Industry Overview

The home goods store industry in Ålesund consists of 16 registered companies, with a total of 116 employees in 2025. The industry has shown a mix of growth and decline in recent years, with a significant sales drop of 19.9% from 2021 to 2022, followed by a gradual increase since. Ålesund is the main hub for activity, with 14 companies and 125 employees, while Skodje has one company with 7 employees. The industry has a high variation in financial results, with some companies reporting positive EBITDA and others with negative figures.

Sales and employee development:

• Sales: The industry reached a peak in 2020 with sales of NOK 181.6 million, but has since experienced a decline to NOK 139.3 million in 2025. The most significant decline was recorded from 2021 to 2022 (-19.9%), followed by a gradual increase in 2023 and 2024.

• Employees: The number of employees has shown a decline from 159 in 2016 to 116 in 2025, with a significant drop of 13.1% from 2019 to 2020. However, there is a slight increase in 2026, from 114 to 130 employees, which may indicate the start of new companies or hiring in existing ones.

Profit Margins:

• The EBITDA margin stands at 3% in 2025, indicating a weak financial position for many companies. Some companies, such as Princess Avd 602 in Skodje, achieve a higher EBITDA margin of 14%, while others, such as Sunnmøre Kjøkken AS, report negative EBITDA values (-4%).

The industry in Ålesund consists of 16 companies, most of which are organized as AS (15 companies). The most well-known companies include:

• Rusta Retail AS Avd 360 Ålesund (25 employees, sales of NOK 52.2 million, EBITDA of NOK 6.1 million)
• Princess Avd 602 Spjelkavik (15 employees, sales of NOK 7.4 million, EBITDA of NOK 171,300)
• Kid Interiør AS 23 Avd Amfi Moa Gård (14 employees, sales of NOK 21.9 million, EBITDA of NOK 3.2 million)
• Sunnmøre Kjøkken AS (10 employees, sales of NOK 31.7 million, EBITDA of NOK -1.6 million)

There are also several companies with lower sales or employees, such as Nille Kremmergaarden Ålesund and Strikkehjørnet AS, which report zero sales and employees. This may indicate that some companies are in the startup phase or have encountered financial challenges.

The industry is most active in Ålesund, where there are 14 companies and 125 employees. In Skodje, there is one company, Kid Interiør AS 165 Avd Digerneset Skodje, with 7 employees and sales of NOK 9.7 million. The most important financial indicators for the two areas are:

Skodje has a higher EBITDA margin compared to Ålesund, which may indicate better cost control or higher product prices in this area.

The industry has shown a mix of financial challenges and stability. None of the registered companies have gone bankrupt, which is a positive indicator for the industry's stability. However, some companies report negative EBITDA values, such as Sunnmøre Kjøkken AS (-4%) and Kremmerhuset Ting & Sånt AS Avd 236 Moa (-4%). This may indicate that these companies have higher operating costs or lower sales than expected. There are also companies such as Design Ditt Kjøkken AS with a significant sales decline of 55% from 2018 to 2023, which may be a result of competitive conditions or changes in customer behavior.

Outlook for Entrepreneurs

For entrepreneurs considering starting a home goods store in Ålesund, it is important to be aware of both opportunities and challenges. The industry has shown a gradual increase in sales and number of employees in 2025 and 2026, which may indicate stabilization. There are also opportunities to leverage the existing companies' market share and customer bases. However, it is important to be aware of the financial challenges, such as high operating costs and competitive conditions. Entrepreneurs should also consider placing their company in areas with higher EBITDA margins, such as Skodje, or developing unique products that can stand out in the market.

Financial services is a broader industry that includes home goods store, and has 50 companies in Ålesund compared to 31 companies in home goods store. Sales in financial services have shown a more stable development, with an increase of 15.2% from 2016 to 2017, and a decline of 11.5% from 2024 to 2025. The number of employees in financial services has also shown a more stable development, with a decline of 2.2% from 2024 to 2025. The most well-known companies in financial services that are not in home goods store include:

Financial services have higher sales and employees than home goods store, which may indicate that it is a more stable and prosperous industry. Entrepreneurs should therefore consider leveraging the stability and high sales of financial services to support their home goods store project.

The home goods store industry in Ålesund has shown a mix of growth and decline in recent years, with a significant decline in sales and number of employees from 2020 to 2022. However, there is a gradual increase in 2023 and 2024, which may indicate stabilization. The industry has also shown a mix of financial challenges and stability, with some companies reporting positive EBITDA values and others with negative. Entrepreneurs should consider leveraging the existing companies' market share and customer bases, as well as placing their company in areas with higher EBITDA margins. SmartGrunder can help entrepreneurs find suitable addresses in Ålesund for their home goods store project.