Industry · municipality
Home Goods Store Industry in Ås: A Comprehensive Analysis
Key Insights on Companies, Statistics, and Outlook for Founders and Local Decision-Makers in Ås Municipality
Executive Summary
Other Observations
In Ås, 8 companies are registered within the home goods store industry. Most of these companies are located in Vinterbro, which is an important economic hub in the municipality. The most notable companies include Rusta Retail As, Kid Interiør As, and Princess Avd 207 Vinterbro. These companies have shown variable economic development, with some achieving high sales values and profit margins, while others have been less active or recently established.
Ås has relatively stable economic development within the industry, with some variation in the number of employees and sales over time. There is also a clear focus on AS company structures, indicating a certain level of organizational stability and expected profitability.
There are no registered bankruptcies within the industry in Ås, which suggests a relatively stable industry. This can be an advantage for new players considering establishing themselves in the municipality.
Economic Overview
Sales and Employees Over Time:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 23.3M | 31 |
| 2017 | 18.7M | 26 |
| 2018 | 21.3M | 24 |
| 2019 | 21.2M | 31 |
| 2020 | 29.1M | 36 |
| 2021 | 34.6M | 41 |
| 2022 | 20.2M | 26 |
| 2023 | 44.8M | 32 |
| 2024 | 63.9M | 40 |
| 2025 | 60.7M | 41 |
Trend Analysis:
- Sales increased significantly from 2022 to 2023 (+121.7%), but decreased slightly in 2025 (-4.9%).
- The number of employees showed a stable increase from 2020 to 2024, with a small decline in 2025.
- There is a clear variation in sales and employees over time, with some degree of uncertainty in certain years.
Conclusion: The industry has shown a certain degree of variation, but there is a general trend of growth in both sales and the number of employees over time. This indicates a stable industry with potential growth opportunities.



Companies in the Industry
In Ås, 8 companies are registered within the home goods store industry. The most important companies include:
- Rusta Retail As Avd 309 Vinterbro – 23 employees, sales of 41.8M NOK, EBITDA of 4.9M NOK.
- Kid Interiør As 46 Avd Vinterbro Senter – 10 employees, sales of 12.2M NOK, EBITDA of 1.8M NOK.
- Nille Vinterbro – 9 employees, sales of 0 NOK, EBITDA of 0 NOK.
- Princess Avd 207 Vinterbro – 6 employees, sales of 6.3M NOK, EBITDA of 146.8K NOK.
- Horneria As – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
- Wegge Gulvimport – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
- Wellness At Home As – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
Organizational Forms:
- AS (4 companies, 48 employees, 60.3M NOK in operating income, 60.2M NOK in sales, 8.9M NOK in wages, 3.6M NOK in operating profit, 6.8M NOK in EBITDA, 2924.5M NOK in gross profit, 13.2M NOK in equity, 21.9M NOK in debt, 7% sales growth, 11% EBITDA margin, 4854% gross margin, 5% operating margin).
Conclusion: The most notable companies are Rusta Retail As and Kid Interiør As, which have shown relatively stable economic development. There is also some variation in organizational forms, with a focus on AS companies.
Business Geography
Vinterbro is the most important geographical hub for the home goods store industry in Ås. Here, 4 companies are registered with a total of 48 employees, 60.3M NOK in operating income, 60.2M NOK in sales, 8.9M NOK in wages, 3.6M NOK in operating profit, 6.8M NOK in EBITDA, 2924.5M NOK in gross profit, 13.2M NOK in equity, 21.9M NOK in debt, 7% sales growth, 11% EBITDA margin, 4854% gross margin, and 5% operating margin.
Other Areas:
- Torderudveien 13, Ås – Horneria As (0 employees, 0 NOK in sales, 0 NOK in EBITDA).
- Teigen 60, Vinterbro – Wegge Gulvimport (0 employees, 0 NOK in sales, 0 NOK in EBITDA).
- Gråbeinstien 3A, Vinterbro – Wellness At Home As (0 employees, 0 NOK in sales, 0 NOK in EBITDA).
Conclusion: Vinterbro is the most important geographical hub for the industry, with a relatively high level of activity and economic stability. There is also some variation in other areas, with some companies being less active or recently established.

Business Dynamics
Bankruptcy Statistics:
- There are no registered bankruptcies within the home goods store industry in Ås, which suggests a relatively stable industry.
Bankruptcy Dynamics:
- Most companies have been in operation over time, with some showing relatively stable economic development.
- There is some variation in the number of employees and sales over time, with some companies being less active or recently established.
Conclusion: The industry has shown relatively stable development, with no registered bankruptcies. There is some variation in activity and economic development, but there are no clear signs of increasing bankruptcy risk.
Outlook for Founders
Growth Potential:
- The industry has shown some variation, but there is a general trend of growth in both sales and the number of employees over time. This indicates a stable industry with potential growth opportunities.
Outlook for New Entrants:
- There is a relatively stable industry with some variation in activity and economic development. This can be an advantage for new entrants considering establishing themselves in the municipality.
Conclusion: The industry has shown relatively stable development, with some variation in activity and economic development. There are potential growth opportunities, but there is also some degree of uncertainty in certain years.
Outlook for Financial Services
Contrast with Financial Services:
- Financial services have a higher level of activity and economic stability compared to the home goods store industry. There are 17 companies within financial services in Ås, compared to 8 companies within the home goods store industry.
Economic Development:
- Financial services have shown more stable economic development, with a higher level of sales and number of employees over time. This indicates a more stable industry with potential growth opportunities.
Peer Companies:
- Ark Vinterbro Senter Avd 2200 – 7 employees, sales of 12.1M NOK, EBITDA of 1.8M NOK.
- Norli Alti Vinterbro, Ås – 6 employees, sales of 10.5M NOK, EBITDA of 787.8K NOK.
- Erik Johansen As – 6 employees, sales of 7.6M NOK, EBITDA of 283.0K NOK.
- Curated Brands As – 1 employee, sales of 816.0K NOK, EBITDA of 20.0K NOK.
- A_sowe Lileng Keramikk – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
- Kaald Ecom – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
- Ms. Johnson – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
- Studentsamskipnaden I Ås Avd Landbruksbokhandelen – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
Conclusion: Financial services have a higher level of activity and economic stability compared to the home goods store industry. There are potential growth opportunities within financial services, but there is also some variation in activity and economic development.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Vinterbro Senter Avd 2200 | bookstore | c/o Vinterbro Senter|Sjøskogenveien 7, 1407 | NOK 12.1M | 7 | NOK 1.8M |
| Norli Alti Vinterbro, Ås | bookstore | Sjøskogenveien 7, 1407 Vinterbro | NOK 10.5M | 6 | NOK 787.8K |
| Erik Johansen As | bookstore | Rådhusplassen 31, 1430 Ås | NOK 7.6M | 6 | NOK 283.0K |
| Curated Brands As | newspapers/stationery store | Nygårdsveien 55B, 1423 Ski | NOK 816.0K | 1 | NOK 20.0K |
| A_sowe Lileng Keramikk | art gallery | Ekornveien 34, 1430 Ås | NOK 0 | 0 | NOK 0 |
| Kaald Ecom | art gallery | Raveien 6C, 1430 Ås | NOK 0 | 0 | NOK 0 |
| Ms. Johnson | bookstore | Hakkespetten 13, 1407 Vinterbro | NOK 0 | 0 | NOK 0 |
| Ms. Johnson | bookstore | Hakkespetten 13, 1407 Vinterbro | NOK 0 | 0 | NOK 0 |
| Studentsamskipnaden I Ås Avd Landbruksbokhandelen | bookstore | Christian Magnus Falsens vei 3, 1433 Ås | NOK 0 | 0 | NOK 0 |
Conclusion
Home goods store industry in Ås has shown relatively stable development, with some variation in activity and economic development. There is a general trend of growth in both sales and the number of employees over time, indicating a stable industry with potential growth opportunities.
Vinterbro is the most important geographical hub for the industry, with a relatively high level of activity and economic stability. There is also some variation in other areas, with some companies being less active or recently established.
Contrast with Financial Services:
- Financial services have a higher level of activity and economic stability compared to the home goods store industry. There are 17 companies within financial services in Ås, compared to 8 companies within the home goods store industry.
Conclusion: The industry has shown relatively stable development, with some variation in activity and economic development. There are potential growth opportunities, but there is also some degree of uncertainty in certain years. SmartGrunder can help founders explore addresses in Ås for this industry, where there is natural development.