Industry · municipality
home goods store in Aurskog Høland
An analysis of the industry, companies, and development in the municipality
Top of the List
home goods store in Aurskog Høland has shown a unique development in recent years. In 2025, there was an extreme increase in sales (NOK 38.7M) compared to 2024 (NOK 5.0M), indicating a significant improvement in the industry. The number of employees has also increased from 17 in 2024 to 40 in 2026, showing strong growth in workforce. However, the industry has been marked by variations in previous years, with a dramatic sales decline in 2019 (NOK 6.6M) before a gradual increase.
Economic Overview
Sales and Employees:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 15.4M | 19 |
| 2017 | 16.4M | 21 |
| 2018 | 14.2M | 18 |
| 2019 | 6.6M | 19 |
| 2020 | 8.9M | 19 |
| 2021 | 7.8M | 20 |
| 2022 | 7.2M | 23 |
| 2023 | 4.4M | 20 |
| 2024 | 5.0M | 17 |
| 2025 | 38.7M | 32 |
| 2026 | (not available) | 40 |
Annual Growth:
| Year | Sales Growth | Employee Growth |
|---|---|---|
| 2016→2017 | +6.4% | +10.5% |
| 2017→2018 | -13.5% | -14.3% |
| 2018→2019 | -53.7% | +5.6% |
| 2019→2020 | +36.5% | +0.0% |
| 2020→2021 | -13.1% | +5.3% |
| 2021→2022 | -7.6% | +15.0% |
| 2022→2023 | -38.7% | -13.0% |
| 2023→2024 | +14.0% | -15.0% |
| 2024→2025 | +671.0% | +88.2% |
| 2025→2026 | (not available) | +25.0% |
The extreme growth in 2025 (671.0%) is one of the most remarkable development trends, but it is important to note that this is a unique situation that may not necessarily continue in the same way.



Companies in the Industry
Registered Companies:
- Rusta Retail As Avd 318 Bjørkelangen – 17 employees, AS form, founded 2025-04-09, sales NOK 31.3M, EBITDA NOK 3.7M.
- Feel Bjørkelangen – 9 employees, AS form, founded 2024-10-10, sales NOK 532.0K, EBITDA NOK -34.7K.
- Princess Avd 440 Bjørkelangen – 8 employees, AS form, founded 2013-11-20, sales NOK 5.3M, EBITDA NOK 122.4K.
- Nille Bjørkelangen – 7 employees, AS form, founded 2002-09-01, sales NOK 0, EBITDA NOK 0.
- Gerd Lovise Seierstad – 0 employees, ENK form, founded 2008-06-21, sales NOK 0, EBITDA NOK 0.
- Hotdogshop Lina Sørensen – 0 employees, ENK form, founded 1997-01-05, sales NOK 0, EBITDA NOK 0.
- Nille Aurskog – 0 employees, AS form, founded 2004-10-01, sales NOK 0, EBITDA NOK 0.
- Ninette Eklund – 0 employees, ENK form, founded 2010-08-17, sales NOK 0, EBITDA NOK 0.
- Skatollet As – 0 employees, AS form, founded 2015-10-18, sales NOK 132.0K, EBITDA NOK 51.0K.
- Tre Hjerter, Nina Marlen Berg – 0 employees, ENK form, founded 2020-11-21, sales NOK 0, EBITDA NOK 0.
- Villa Lier Interiør – 0 employees, ENK form, founded 2010-03-08, sales NOK 0, EBITDA NOK 0.
Organizational Forms:
- AS (4 companies, 41 employees, sales NOK 37.2M, EBITDA NOK 3.7M).
- ENK (7 companies, 0 employees, sales NOK 0, EBITDA NOK 0).
Many companies have not registered sales or employees, which may indicate inactivity or newly established companies.
Industry Geography
Locations in the Municipality:
| Place | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Bjørkelangen | 4 | 41 | 37.2M | 3.7M |
Other Places:
- Hemnes: 2 companies, 0 employees, sales NOK 0, EBITDA NOK 0.
- Aurskog: 2 companies, 0 employees, sales NOK 0, EBITDA NOK 0.
- Løken: 1 company, 0 employees, sales NOK 132.0K, EBITDA NOK 51.0K.
Most of the activity in the industry is concentrated in Bjørkelangen, which has 4 companies and 41 employees. Other areas have very low activity or no activity.

Industry Dynamics
Bankruptcies and Operational Results:
- Bankruptcies: No companies in the industry are registered as bankrupt, indicating stable operations.
- Operational Results: Most companies have positive EBITDA, but some have negative values (e.g., Feel Bjørkelangen with EBITDA NOK -34.7K). This may indicate that some companies are having difficulties with costs or revenues.
Operational Growth: The most dramatic sales growth was recorded in 2025 (671.0%), but this is a unique situation that may not necessarily continue in the same way. It is important to follow up on operational results in the future to see if this growth is sustainable.
Development Trends
For Entrepreneurs:
The industry has shown extreme growth in 2025, which can be a good indication of potential opportunities for new companies. However, it is important to be aware of the previous variations in sales and employees, which may indicate uncertain operations. It may be beneficial to analyze why the growth in 2025 occurred and whether it can be sustained. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry, based on development trends and local conditions.
Development in the Broader Industry
Financial Services:
- Number of Companies: 12 companies in the broader industry, compared to 11 in home goods store.
- Sales: In 2025, financial services had NOK 47.7M in sales, compared to NOK 38.7M for home goods store.
- Employees: In 2026, financial services had 52 employees, compared to 40 for home goods store.
Peer Companies:
- Les Og Lek Bjørkelangen As (bookstore) – sales NOK 9.1M, EBITDA NOK -267.0K, 10 employees.
The broader industry financial services has a higher number of companies and higher sales in 2025 compared to home goods store. This may indicate that financial services have a more stable or growth-oriented industry in the municipality. Nevertheless, home goods store may have growth potential, as shown in 2025.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Les Og Lek Bjørkelangen As | bookstore | Bjørkelangen Torg|Bjørkeveien 22, 1940 | NOK 9.1M | 10 | NOK -267.0K |
Conclusion
home goods store in Aurskog Høland has shown a unique development, with extreme growth in 2025 and stable operations in most companies. The industry is concentrated in Bjørkelangen, and there are more companies in the broader industry financial services. For entrepreneurs, this can be a good opportunity, but it is important to follow up on operational results and local conditions. SmartGrunder can help find suitable addresses in the municipality for this industry.