Home Goods Store in Bærum: Industry Analysis and Outlook

Industry Overview

The home goods store industry in Bærum is an important part of the municipality's local economy, with 61 companies registered in 2024. The industry has shown stable employee growth, from 195 in 2024 to an expected 207 in 2025, and a significant increase in sales revenue from NOK 137.1 million in 2023 to NOK 174.0 million in 2024. This indicates positive development, although there have been variations over time. The industry competes with nearby sectors such as bookstores and art galleries, which are also present in Bærum.

Sales Development and Employees:

Trend Analysis:

• Sales revenue increased sharply by +26.9% from 2023 to 2024, but declined slightly in 2025 (-3.9%).
• The number of employees has grown continuously since 2021, with an increase of +7.2% from 2025 to 2026.

Conclusion: The industry has shown positive development in recent years, with a significant increase in sales revenue in 2024. This may be due to increased ownership and improved efficiency by some companies.

Registered Companies:

• 61 companies in total, with 32 AS companies as the primary organizational form.
• Examples of companies:
• Illums Bolighus Norge As Avd Sandvika (24 employees, NOK 22.9M in sales)
• Kid Interiør As (11 employees, NOK 17.0M in sales)
• Feel Rykkinn (10 employees, NOK 7.2M in sales)

Organizational Forms:

• AS is the most common form, with 32 companies and 231 employees.
• Some companies have negative EBITDA values, such as Feel Rykkinn (EBITDA margin: -6%).

Distribution of Companies and Employees by Location:

Conclusion: Sandvika is the most active area with 10 companies and 75 employees, while Østerås and Bærums Verk have lower activity. This may be due to customer accessibility and infrastructure.

Bankruptcies and Financial Challenges:

• No bankruptcies registered in the industry in 2024, but some companies have negative EBITDA values:
• Feel Rykkinn (EBITDA: -468.2K)
• Kremmerhuset Ting & Sånt As Avd 276 Sandvika Storsenter (EBITDA: -196.1K)

Conclusion: Although there are no bankruptcies, some companies' financial data indicate potential challenges with costs and revenue. This should be considered by new entrepreneurs.

Outlook for Entrepreneurs

Opportunities and Challenges:

• Positive Development: Sales revenue has increased significantly in 2024, and the number of employees has grown continuously.
• Competitiveness: Sandvika and Rykkinn are the most competitive areas with higher sales and employees.
• Recommendation: Entrepreneurs should consider establishing themselves in Sandvika or Rykkinn, where there is higher activity and potential customers.

SmartGrunder: We can help entrepreneurs find optimal addresses in Bærum for this industry, based on data and local conditions.

Contrast with the home goods store industry:

• Financial Services have 93 companies in Bærum, compared to 61 companies in the home goods store industry.
• Sales Revenue: Financial services had NOK 281.0M in 2024, compared to NOK 174.0M for home goods stores.
• Employees: Financial services had 279 employees in 2024, compared to 195 for home goods stores.

Peer companies in financial services:

• Ark Sandvika Storsenter (NOK 14.1M in sales, 7 employees)
• Norli Thon Senter Sandvika, Stortorget (NOK 24.5M in sales, 11 employees)

Conclusion: Financial services have a larger market share and higher revenue, but home goods stores have shown more stable growth in recent years.

The home goods store industry in Bærum has shown positive development in recent years, with increased sales revenue and number of employees. Sandvika and Rykkinn are the most active areas, and there are opportunities for entrepreneurs who want to establish themselves in these areas. At the same time, it is important to be aware of the competition and financial challenges faced by some companies. SmartGrunder can help entrepreneurs find optimal addresses and strategies to succeed in this industry.