Industry · municipality
home goods store in Bamble
An analysis of the industry, companies, and development in the municipality
Executive Summary
Industry Overview
home goods store in Bamble is an industry with 7 registered companies in the municipality. In recent years, the industry has shown clear growth in both sales and number of employees, with a significant increase from 2023 to 2025. Stathelle is the main area for activity, with 5 companies and 51 employees. The industry has also shown variation in financial health, with some companies achieving high EBITDA margins and others experiencing losses. This shows that the industry has both stable and challenging companies, which could be interesting for entrepreneurs seeking variation in risk profile.
Economic Overview
Sales and employees in the industry (2016–2025):
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 20.4M | 34 |
| 2017 | 20.1M | 34 |
| 2018 | 21.1M | 28 |
| 2019 | 18.2M | 25 |
| 2020 | 30.4M | 28 |
| 2021 | 28.7M | 29 |
| 2022 | 45.3M | 32 |
| 2023 | 37.2M | 32 |
| 2024 | 60.4M | 43 |
| 2025 | 66.2M | 45 |
Growth in sales and employees:
- Sales grew by +62.3% from 2023 to 2024 and +9.6% from 2024 to 2025.
- The number of employees increased by +34.4% from 2023 to 2024 and +4.7% from 2024 to 2025.
Conclusion: The industry has shown clear growth in recent years, especially from 2023 onward. This indicates a positive development in both sales and employees, which could be an indication of increasing demand for home goods in the municipality.



Companies in the Industry
Registered companies in Bamble (2025):
- Rusta Retail As Avd 303 Bamble – 18 employees, EBITDA 4.9M, founded 2023.
- Kid Interiør As 35 Avd Brotorvet – 11 employees, EBITDA 2.1M, founded 2004.
- Princess Avd 142 Stathelle – 9 employees, EBITDA 171.3K, founded 2009.
- Feel Brotorvet – 7 employees, EBITDA -260.1K, founded 2012.
- Nille Stathelle – 6 employees, EBITDA 0, founded 1997.
- Aasland Shop – 0 employees, founded 2025.
- Christina Tønnesland – 0 employees, founded 2019.
Organizational forms:
- AS (5 companies): 51 employees, 67.9M operating income, 10% EBITDA margin.
- ENK (2 companies): 0 employees, 0 operating income.
Conclusion: Most companies are ASs, and the older companies (such as Kid Interiør As) have higher EBITDA margins compared to newer companies. This could indicate that older companies have better financial stability.
Business Geography
Stathelle is the main area for activity in the industry, with 5 companies and 51 employees. The main addresses are:
- Gangveien 5 (4 companies)
- Langesundveien 113 (1 company)
- Brinken 7 (1 company)
Conclusion: Stathelle is the most central area for home goods businesses in Bamble. This could be an advantage for entrepreneurs seeking to establish themselves in an already established business area.

Business Dynamism
Bankruptcies and financial health:
- No companies are bankrupt in the industry (all are marked as not bankrupt).
- Variation in financial health:
- Rusta Retail As has the highest EBITDA (4.9M) and highest EBITDA margin (11%).
- Feel Brotorvet has negative EBITDA (-260.1K) and negative EBITDA margin (-6%).
- Nille Stathelle has 0 sales and 0 employees, which could indicate that the company is in a standstill.
Conclusion: The industry has a mix of stable and unstable companies. This could be a challenge, but also an opportunity for entrepreneurs seeking to establish themselves in an area with both stable and dynamic companies.
Outlook
Development and Opportunities
For entrepreneurs in the industry:
- Rising sales and employees: Sales have increased by +62.3% from 2023 to 2024 and +9.6% from 2024 to 2025. This indicates a positive development in the demand for home goods in the municipality.
- Stathelle as the main area: It is possible to establish oneself in an already established business area, which could provide benefits from existing customers and infrastructure.
- Stable company environment: No companies are bankrupt, which indicates that the industry has a relatively stable financial health.
Conclusion: The industry has a good development trend and a stable company environment. This could be a good opportunity for entrepreneurs seeking to start a home goods business in Bamble.
Outlook in the Parent Industry
Development in the parent industry (financial services)
Financial services is a broader industry in Bamble with 10 companies, compared to 7 companies in the home goods industry. The main peer companies in financial services that are not home goods businesses include:
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Ark Brotorvet Stathelle Avd 5550 | Gangveien 5, 3960 Stathelle | 10.1M | 6 | 1.5M |
| Norli Ringo Alti Brotorvet, Stathelle | Brotorvet, 3960 Stathelle | 0 | 8 | 0 |
| Gh4s Holding As | Stokkevannveien 15, 3962 Stathelle | 0 | 0 | 0 |
Conclusion: Financial services has a higher number of companies and a different distribution of company forms compared to the home goods industry. This could indicate that financial services has a more diversified structure, while the home goods industry is more concentrated in ASs.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Brotorvet Stathelle Avd 5550 | bookstore | Gangveien 5, 3960 Stathelle | NOK 10.1M | 6 | NOK 1.5M |
| Gh4s Holding As | art gallery | Stokkevannveien 15, 3962 Stathelle | NOK 0 | 0 | NOK 0 |
| Norli Ringo Alti Brotorvet, Stathelle | bookstore | Brotorvet, 3960 Stathelle | NOK 0 | 8 | NOK 0 |
Conclusion
home goods store in Bamble is an industry with clear growth in both sales and employees, especially from 2023 onward. Stathelle is the main area for activity, and the industry has a relatively stable financial health. This could be a good opportunity for entrepreneurs seeking to start a home goods business in the municipality. SmartGrunder can help entrepreneurs find suitable addresses in Bamble for this industry, based on data and development trends.