Home Trade in Bergen: Key Data, Companies, and Outlook

Industry Overview

Bergen has an active home trade industry with 114 companies registered in the municipality. In recent years, the industry has experienced both growth and decline, with a total sales volume of NOK 488.3 million in 2025. The number of employees has varied between 523 and 573 during the period 2016–2026, with a decline of 0.4% from 2025 to 2026. The industry has a mix of large and small companies, with AS as the primary organizational form (56 companies).

Economic Trends

Sales and Employees in the Home Trade Industry in Bergen (2016–2025):

Critical Points:

• Sales and number of employees have both increased and decreased over time, with a significant decline in 2024 and 2025.
• The industry has a high variation in EBITDA margins, ranging from -6% (Spar Kjøp) to 14% (Kid Interiør).

Key Players in the Industry

Important Companies in Bergen (2026):

Organizational Forms:

• AS (56 companies, 538 employees): Dominates the industry with high income and EBITDA margins.
• Nuf (1 company, 1 employee): Less represented, but with a high EBITDA margin of 6%.

Geographic Distribution of Activity

Activity Distributed Across Neighborhoods in Bergen (2026):

Critical Points:

• Rådal and Ulset have higher EBITDA margins compared to Bergen as a whole.
• Nyborg and Fyllingsdalen have lower EBITDA margins, which may indicate increased costs or lower sales.

Industry Dynamics

Bankruptcies and Financial Health:

• No companies in the home trade industry in Bergen are registered as bankrupt in 2026.
• Spar Kjøp As Avd Nyborg and Spar Kjøp As Avd Bergen have negative EBITDA (-6%), which may indicate increased costs or lower sales.
• Moomin Shop Vetrlidsallmenningen and Ting Bergen As have no sales or employees, which may indicate closure or company dissolution.

Critical Points:

• Some companies have low EBITDA margins, which may be a challenge for future growth.
• There are no bankruptcies, but increased costs and low sales volume may affect the industry's stability.

Outlook for Entrepreneurs

Opportunities and Challenges:

• Opportunities:
• High EBITDA margins in certain neighborhoods (Rådal, Ulset) may be attractive for new companies.
• Increasing sales in 2020–2021 (increase of 3.9% from 2021 to 2022) show potential for growth.
• Challenges:
• Decline in sales and number of employees in 2024–2025 (decline of 14.2% and 2.6% respectively) may affect investors and customers.
• Some companies have low EBITDA margins, which may be a challenge for new entrants.

Recommendation:

• Entrepreneurs should consider establishing themselves in neighborhoods with high EBITDA margins and stable sales volume, such as Rådal and Ulset.
• It may be beneficial to analyze competitors' strategies and financial data to identify potential gaps in the market.

Outlook for Financial Services

Contrast Between Home Trade and Financial Services in Bergen:

Financial Services (Parent Industry):

• Number of Companies: 210 (more than the home trade industry with 114 companies).
• Sales (2025): NOK 851.6M (decline of 17.5% from 2024).
• Number of Employees (2025): 912 (decline of 3.7% from 2024).
• EBITDA Margin: Variable, with some companies having high EBITDA (e.g., Way Nor As Avd Bergen with NOK 9.9M) and others with lower margins.

Home Trade (Leaf Industry):

• Number of Companies: 114.
• Sales (2025): NOK 488.3M (decline of 7.5% from 2024).
• Number of Employees (2025): 525 (decline of 2.6% from 2024).
• EBITDA Margin: Variable, with the highest margins at 14% (Kid Interiør) and the lowest at -6% (Spar Kjøp).

Critical Points:

• Financial services have a larger presence in Bergen, but home trade has higher EBITDA margins in some companies.
• Financial services have a more stable sales volume over time compared to home trade.
• It may be possible to combine financial services with home trade to achieve better stability and growth.

Conclusion

The home trade industry in Bergen has both opportunities and challenges. With high EBITDA margins in certain neighborhoods and a stable presence of companies, the industry can be a good choice for entrepreneurs. However, it is important to be aware of the decline in sales and number of employees in recent years. SmartGrunder can help entrepreneurs find optimal addresses and analyze the home trade market in Bergen.