Industry · municipality
Home Goods Store Industry in Bodø: A Comprehensive Analysis
Economic Trends, Company Landscape, and Outlook for Founders and Decision-Makers in Bodø, Norway
Executive Summary
Bodø has a robust home goods retail industry with 15 companies and 102 employees. The sector shows stable development with annual sales exceeding NOK 130 million and a positive operating profit margin of 5%. The most prominent companies are Rusta Retail As, Kremmerhuset Ting & Sånt As, and Kid Interiør As, which operate from central locations in Bodø. The corporate form AS dominates, but there is also an ENK-form company (Freelife Myrvold) in the sector. The sector has been in focus for both economic growth and variation in operating profit, with some companies achieving high EBITDA margins (14%) and others with negative figures.
Economic Overview
Annual sales and employees in home goods retail in Bodø (2016–2025):
| Year | Sales (NOK) | Employees | Annual sales growth | Annual employee growth |
|---|---|---|---|---|
| 2016 | 97,0M | 110 | - | - |
| 2017 | 134,7M | 112 | +38,8% | +1,8% |
| 2018 | 136,7M | 113 | +1,5% | +0,9% |
| 2019 | 126,8M | 106 | -7,2% | -6,2% |
| 2020 | 129,3M | 97 | +2,0% | -8,5% |
| 2021 | 149,7M | 102 | +15,7% | +5,2% |
| 2022 | 128,6M | 105 | -14,1% | +2,9% |
| 2023 | 126,4M | 112 | -1,7% | +6,7% |
| 2024 | 131,6M | 107 | +4,1% | -4,5% |
| 2025 | 133,0M | 111 | +1,1% | +3,7% |
The sector experienced significant growth in 2017 (+38.8%) and 2021 (+15.7%), but also periods of decline, such as in 2022 (-14.1%). The number of employees has been more stable, with an average annual growth of +1.5% over the period.
Companies in the Sector
Key companies in home goods retail in Bodø:
- Rusta Retail As (Plassmyrveien 58) – 23 employees, sales of NOK 57.4M, EBITDA margin of 11%.
- Kremmerhuset Ting & Sånt As (Stormyra) – 14 employees, sales of NOK 6.0M, EBITDA margin of -4%.
- Kid Interiør As (Stormyrveien 20) – 13 employees, sales of NOK 17.0M, EBITDA margin of 14%.
- Kjøkkenhuset Bodø As (Petter Engens vei 7) – 5 employees, sales of NOK 17.9M, EBITDA margin of 8%.
- Bodø Kjøkkensenter As (Sjøgata 34-36) – 4 employees, sales of NOK 18.7M, EBITDA margin of 3%.
Corporate forms:
- AS (11 companies, 102 employees)
- ENK (1 company, 0 employees)
No companies in the sector are registered as bankrupt, but variation in operating profit shows that the sector has both strong and weak players.
Business Geography
Distribution of home goods retail in Bodø:
- Bodø (11 companies, 102 employees):
- Stormyra (Kremmerhuset, Nille, Norli)
- Storgata (Koch i Glasshuset, Princess, Freelife)
- Stormyrveien (Kid Interiør, Feel City Nord)
The sector is strongly concentrated in central areas of Bodø, with a focus on Stormyra and Storgata. These are high-traffic areas with good access to customers.
Business Dynamics
Operating profit and bankruptcy statistics:
- Positive operating profit: 7 companies had positive EBITDA in 2025 (e.g., Rusta Retail, Kid Interiør, Kjøkkenhuset).
- Negative operating profit: 3 companies had negative EBITDA (Kremmerhuset, Feel City Nord, Nille).
- No bankruptcies: No companies in the sector are registered as bankrupt.
Important trends:
- Larger companies (e.g., Rusta Retail) have higher operating profit margins.
- Newer companies (e.g., Feel City Nord, founded in 2024) have lower operating profits.
- Location choices (Stormyra, Storgata) affect sales and operating profit.
Outlook
Development for founders
Opportunities and challenges for new companies in home goods retail in Bodø:
- Stable markets: The sector has shown stable growth over time, with an average annual sales growth of +3.5%.
- Competitive companies: There are several established companies with high operating profit margins (e.g., Kid Interiør, 14%).
- Importance of location: Central locations (Stormyra, Storgata) are critical for reaching customers.
- Diversification: New companies should focus on unique product portfolios or digital channels to differentiate themselves.
SmartGrunder can help founders find optimal addresses in Bodø for home goods retail, based on traffic data and competitive analysis.
Outlook in Parent Category
Development in financial services (parent category)
Comparison between home goods retail and financial services in Bodø:
- Number of companies: Financial services have 25 companies, while home goods retail has 15.
- Sales: Financial services had NOK 173.9M in sales in 2025, compared to NOK 133.0M for home goods retail.
- Employees: Financial services had 156 employees in 2025, compared to 111 for home goods retail.
Peer companies in financial services (not home goods retail):
| Name | Address | Sales | EBITDA | Employees | Industry |
|---|---|---|---|---|---|
| Ark Glasshuset Bodø Avd 9100 | Storgata 5 | NOK 14.1M | NOK 2.1M | 8 | Bookstore |
| Ark City Nord Bodø Avd 9200 | City Nord Stormyra | NOK 12.1M | NOK 1.8M | 7 | Bookstore |
| Outland Bodø | Stormyrveien 20 | NOK 14.8M | NOK 1.1M | 8 | Bookstore |
Conclusion: Financial services have higher sales and more companies, but home goods retail has higher operating profit margins (5% vs. 3% for financial services).
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Glasshuset Bodø Avd 9100 | bookstore | Storgata 5, 8006 Bodø | NOK 14.1M | 8 | NOK 2.1M |
| Ark City Nord Bodø Avd 9200 | bookstore | City Nord Stormyra, 8013 Bodø | NOK 12.1M | 7 | NOK 1.8M |
| Outland Bodø | bookstore | Stormyrveien 20, 8008 Bodø | NOK 14.8M | 8 | NOK 1.1M |
| Norli City Nord, Bodø | bookstore | Stormyra, 8008 Bodø | NOK 10.5M | 10 | NOK 787.8K |
| Norli Glasshuset, Bodø | bookstore | Storgata 14, 8006 Bodø | NOK 7.0M | 5 | NOK 525.2K |
| Ark Hunstadsenteret Bodø | bookstore | Hunstadsenteret, 8022 Bodø | NOK 0 | 7 | NOK 0 |
| Bodøgaard Kunst & Kultur As | art gallery | Skeiddalen 2A, 8070 Bodø | NOK 0 | 7 | NOK 0 |
| E.a. Frantzen | art gallery | 1. etasje|Torvgata 2, 8006 Bodø | NOK 0 | 4 | NOK 0 |
| Mediprofe As | art gallery | Haakon VII gate 3B, 8003 Bodø | NOK 0 | 0 | NOK 0 |
| Akademika As Avd Bodø | bookstore | Universitetsalléen 11, 8026 Bodø | NOK 2.5M | 6 | NOK -42.1K |
Conclusion
Bodø's home goods retail sector is stable with 15 companies and 102 employees. The sector has shown growth in sales over time, but with variation in operating profit. Central locations (Stormyra, Storgata) are critical for success. For founders, it is important to focus on unique product portfolios and effective locations. Financial services in Bodø have higher sales, but home goods retail has better operating profit margins. SmartGrunder can help find optimal addresses and strategies for new companies in the sector.