Home Goods Store Industry in Drammen: A Comprehensive Analysis

Industry Overview

The home goods store industry in Drammen is an important part of the municipality's local economy. In 2025, there are 57 registered companies in this industry, with a total sales volume of NOK 232.6 million and 204 employees. The industry has shown variations in sales and number of employees over time, with a sales increase of +3.3% from 2023 to 2024, followed by a decline of -4.9% in 2025. This indicates some uncertainty in the market, but also a degree of stabilization after a period of decline in 2019 and 2020.

Key figures for 2025:

• Sales: NOK 232.6 million
• Employees: 204
• Number of companies: 57
• Annual sales volume: Highest in 2024 (NOK 244.7 million)
• Annual number of employees: Highest in 2022 (214 employees)

Sales and employee development:

Critical observations:

• Sales had a significant decline of -15.2% from 2018 to 2019, but stabilized thereafter with an increase of +11.0% in 2020.
• The number of employees decreased by -11.5% in 2018, but recovered with an increase of +13.0% in 2021.
• In 2025, there is a decline in both sales and number of employees, which may indicate economic challenges in the industry.

Registered companies in Drammen:

Organizational form:

• AS (Limited company) is the dominant organizational form, with 22 companies and 214 employees.
• Enk (Sole proprietorship) is represented by 2 companies and 2 employees, but with 0 sales and 0 EBITDA.

Advantages of companies and employees in different locations in Drammen:

Analysis:

• Drammen is the most active location with 17 companies and 128 employees, with a sales volume of NOK 179.4 million and an EBITDA of NOK 13.5 million.
• Krokstadelva has 5 companies and 60 employees, with a sales volume of NOK 92.6 million and an EBITDA of NOK 9.9 million.
• Mjøndalen has 1 company and 20 employees, but with a negative EBITDA of -NOK 1.8 million.
• Svelvik has 1 company and 8 employees, but with 0 sales and 0 EBITDA.

Bankruptcies and financial challenges:

• No companies in the industry are registered as bankrupt in Drammen, which shows a certain degree of financial stability.
• Spar Kjøp As Avd Mjøndalen has a negative EBITDA of -NOK 1.8 million and a negative operating profit of -NOK 2.4 million, which may indicate economic challenges.
• Nille Svelvik and Nille Konnerud Drammen have 0 sales and 0 EBITDA, which may indicate that these companies are not actively operating.

Conclusion:

• The industry shows a certain degree of financial stability, but there are some companies facing challenges, especially in Mjøndalen and Svelvik.
• It is important to monitor companies with negative EBITDA and 0 sales to identify potential risk factors.

Outlook for Founders

Outlook for new companies in the industry:

• Stable sales volume in 2024 (NOK 244.7 million) and an increase in the number of employees in 2021 (209 employees) show that the industry has a certain degree of stabilization after a period of decline.
• Drammen is the most active location with 17 companies and 128 employees, which may indicate that it is a good market for new companies.
• Krokstadelva has 5 companies and 60 employees, with a sales volume of NOK 92.6 million and an EBITDA of NOK 9.9 million, which may indicate that it is a good market for new companies.
• Mjøndalen and Svelvik have less activity, but there may be opportunities for new companies wishing to develop in these areas.

Recommendation:

• Founders should consider establishing themselves in Drammen or Krokstadelva to leverage the existing market presence.
• It is important to monitor companies with negative EBITDA and 0 sales to identify potential risk factors.
• SmartGrunder can help founders find suitable addresses in Drammen for this industry, with a focus on development opportunities and natural conditions.

Contrast between financial services and home goods store:

• Financial services have 79 companies in Drammen, with 284 employees in 2025, while home goods store has 57 companies and 204 employees.
• Sales volume for financial services is NOK 279.2 million in 2025, while home goods store has NOK 232.6 million.
• EBITDA for financial services is NOK 0 for some companies, while home goods store has NOK 13.5 million in EBITDA in Drammen.

Peer companies in financial services:

Conclusion:

• Financial services have a larger number of companies and employees, but with a lower EBITDA compared to home goods store.
• It is important to monitor companies with 0 EBITDA and 0 sales to identify potential risk factors.
• SmartGrunder can help founders find suitable addresses in Drammen for this industry, with a focus on development opportunities and natural conditions.

Summary of the analysis:

• The home goods store industry in Drammen has shown a certain degree of stabilization after a period of decline, with a sales increase of +3.3% from 2023 to 2024.
• Drammen is the most active location with 17 companies and 128 employees, which may indicate that it is a good market for new companies.
• Krokstadelva has 5 companies and 60 employees, with a sales volume of NOK 92.6 million and an EBITDA of NOK 9.9 million, which may indicate that it is a good market for new companies.
• Mjøndalen and Svelvik have less activity, but there may be opportunities for new companies wishing to develop in these areas.
• Financial services have a larger number of companies and employees, but with a lower EBITDA compared to home goods store.

Recommendation:

• Founders should consider establishing themselves in Drammen or Krokstadelva to leverage the existing market presence.
• It is important to monitor companies with negative EBITDA and 0 sales to identify potential risk factors.
• SmartGrunder can help founders find suitable addresses in Drammen for this industry, with a focus on development opportunities and natural conditions.