Home Goods Store in Elverum: Key Figures, Companies, and Outlook

Elverum has an active, but variable home goods store industry with 13 registered companies and 69 employees in 2026. The industry has experienced both strong growth and downturns, with a sales decline of -10.7% from 2024 to 2025. The most stable companies are Rusta Retail As and Kjøkkensenteret Elverum As, while some companies have weak or zero sales. The industry is concentrated in Elverum, with no activity in other city districts. For entrepreneurs, there are opportunities in established locations, but also challenges related to bankruptcies and market fluctuations.

Sales and employees in the home goods store industry in Elverum (2016–2025):

The industry had its highest sales in 2021 (92.9M NOK) and highest number of employees in 2023 (73). There is a significant sales decline from 2022 to 2023 (-14.7%), which may be due to economic pressure or competitiveness. Employee numbers have been more stable, with an increase from 2020 to 2022, but a decline in 2024.

Elverum has 13 companies in the home goods store industry, with organizational forms primarily as AS (9 companies). The key companies include:

1. Rusta Retail As Elverum Branch (Prestmyrvegen 3) – 17 employees, 9% sales growth in 2024, EBITDA margin of 11%.
2. Feel Martn Elverum (Torggata 3) – 9 employees, 0% sales growth in 2024, EBITDA margin of -6%.
3. Kjøkkensenteret Elverum As (Gamle Trysilveg 5) – 2 employees, -28% sales growth in 2024, EBITDA margin of 4%.

Note: Some companies have 0 employees or sales (e.g., Nille Kremmertorget Elverum and Nille Elverum Thon Senter), which may indicate inactivity or newly established companies.

All 13 companies in the home goods store industry are registered in Elverum, with a focus on the following addresses:

• Torggata 3 (Feel Martn Elverum, Nille Elverum Thon Senter, Princess Avd 306 Elverum, Princess Avd 439 Amfi Elverum)
• Kirkevegen 4 (Nille Kremmertorget Elverum, Kid Interiør As 86 Avd Kremmertorget, Kremmerhuset Ting & Sånt As Avd Kremmertorget)
• Prestmyrvegen 3 (Rusta Retail As Elverum Branch)
• Gamle Trysilveg 5 (Kjøkkensenteret Elverum As)
• Kvitkattvegen 9 (Storbakk Brukt Og Vintage)

There is no activity in other city districts in the municipality.

Bankruptcies and operational results:

• No bankruptcies are registered in the home goods store industry in Elverum (all companies are marked as 'not bankrupt').
• Rusta Retail As and Kjøkkensenteret Elverum As have the best operational results, with high EBITDA margins (11% and 4%).
• Feel Martn Elverum and Kremmerhuset Ting & Sånt As have negative EBITDA (respectively -6% and -4%), which may indicate economic challenges.

Operational risk: The industry has been stable in bankruptcies, but variations in operational results show that some companies have weak financial positions.

Outlook for Entrepreneurs

For entrepreneurs in the home goods store industry in Elverum, there are both opportunities and challenges:

• Opportunities:
• Establishment in existing locations (Torggata 3, Kirkevegen 4) with existing customer bases.
• Support from established companies such as Rusta Retail As and Kjøkkensenteret Elverum As.

• Challenges:
• Competitiveness from existing companies with higher sales and EBITDA margins.
• Economic fluctuations, such as the sales decline of -10.7% from 2024 to 2025.

Recommendation: Entrepreneurs should consider focusing on differentiation, customer customization, and strong financial planning to compete in an industry with variable operational performance.

Outlook for Financial Services (Parent Industry)

Financial services is a broader industry in Elverum with 19 companies, compared to 13 companies in the home goods store industry. Comparison of key figures:

Peer companies in financial services (not in home goods store):

Conclusion: Financial services has higher sales and employee numbers, but home goods store has better EBITDA margins in some companies (e.g., Rusta Retail As). Entrepreneurs should consider combining the advantages from both industries.

Elverum has an active, but variable home goods store industry with opportunities in existing locations and established companies. Entrepreneurs should be aware of operational fluctuations and competitiveness, but there is potential for growth in a municipality with a strong economic foundation. SmartGrunder can help find optimal addresses and strategies to establish in this industry.