Home Goods Store Industry in Frogn: A Comprehensive Analysis

Other Observations

In Frogn, 11 companies are registered within the home goods store industry. In recent years, the industry has shown a mix of growth and decline, with total sales growth of +15.3% from 2024 to 2025. Employment trends have been more stable, with an average annual growth of approximately 2.5% over the last five years. There are no registered bankruptcies among companies in this industry in Frogn, indicating a relatively stable industry structure.

Sales Development (2016–2025):

Employment Development (2016–2026):

Sales growth has been most significant in 2017 (+39.3%) and 2025 (+15.3%), while employment trends have been more volatile. There is a clear decline in 2019 and 2020, which can be linked to external factors such as the pandemic.

In Frogn, 11 companies are registered within the home goods store industry. The most represented organizational forms are AS (7 companies), with an average income per employee of NOK 1.2M. The key companies include:

• Kid Interiør As (Holterveien 3, Drøbak): 10 employees, NOK 12.2M in sales, NOK 1.8M EBITDA.
• Willy Johansen As (Havnebakken 6, Drøbak): 8 employees, NOK 3.2M in sales, NOK 1.4M EBITDA.
• Princess Avd 600 Drøbak (Holterveien 3, Drøbak): 6 employees, NOK 5.3M in sales, NOK 122.4K EBITDA.

There are no bankruptcy registrations among companies in this industry in Frogn, indicating a stable industry structure. However, some companies have negative EBITDA values, such as Gass Og Varmedesign As (NOK -329.0K EBITDA) and Yasmin As (NOK 23.0K EBITDA).

Drøbak is the only location in Frogn with activity within the home goods store industry. Here, 7 companies are registered, with a total of 36 employees, NOK 32.8M in sales, and NOK 3.2M in EBITDA. The key locations are Holterveien 3 and Storgata 7 in Drøbak. There are no registered bankruptcies in this area, indicating a stable industry structure.

The industry has been relatively stable in recent years, with no bankruptcies among companies. Sales development has been volatile, with a significant decline in 2019 and 2020, but strong growth in 2025. Employment trends have been more volatile, with a decline in 2019 and 2020, but stabilization from 2022 onward. There are no clear signs of a systematic decline in the industry, but there is some variation in EBITDA margins between companies.

Outlook for Founders

For founders considering starting a home goods store in Frogn, the data suggest a potential growth opportunity, especially after the strong growth in 2025. However, it is important to be aware of competition from existing companies, such as Kid Interiør As and Willy Johansen As, which have high sales and EBITDA values. It is also important to consider the fluctuating EBITDA margins and potential challenges related to market share and customer preferences. An advantage of Frogn is the stable industry structure and lack of bankruptcies in the industry.

Financial Services industry in Frogn has a larger number of companies (16) compared to the home goods store industry (11). Sales development has been more volatile, with growth of +50.4% from 2016 to 2017, but a decline of -30.3% from 2018 to 2019. Employment trends have been more stable, with an average annual growth of approximately 2.5% over the last five years. The key companies in this industry include Ark Amfi Drøbak Avd 1470 (bookstore) and Galleri Havstad As (art gallery), which have high sales values and some EBITDA growth.

Home goods store industry in Frogn has shown a mix of growth and decline in recent years, but there are no bankruptcies among companies. Sales growth has been most significant in 2017 and 2025, while employment trends have been more stable. For founders, there are potential opportunities in the industry, but it is important to be aware of competition from existing companies and fluctuating EBITDA margins. It is also important to consider the connection with the financial services industry, which has a larger number of companies and more volatile sales development.