Industry · municipality
The Home Goods Store Industry in Gjøvik: An Analysis of Companies, Statistics, and Outlooks
Economic overview, competitiveness, and opportunities for entrepreneurs in Gjøvik's home goods store industry (2016–2025). Data from 21 companies and 21 employees in 2026. Comparison with financial services (parent industry). SmartGrunder can help with localization and strategy f
Executive Summary
In Gjøvik, there are 21 companies registered in the home goods store industry, with a total of 88 employees in 2026. The industry has been marked by fluctuations in sales and employment over the years, with a peak in 2020 (NOK 176.9 million in sales) and a decline to NOK 146.9 million in 2025. The most significant companies are Rusta Retail As, Hs Retail Sandvika As, and Interiørhuset Gjøvik As, which have higher sales and operating results. The industry has a relatively stable structure, with a focus on AS companies, but shows signs of competitiveness and variation in operating results.
SmartGrunder can help entrepreneurs find optimal localization in Gjøvik for this industry, based on data and market trends.
Economic Overview
Sales and employee development (2016–2025):
| Year | Sales (NOK) | Year-over-year change in sales | Employees | Year-over-year change in employees |
|---|---|---|---|---|
| 2016 | 90.1M | - | 91 | - |
| 2017 | 107.8M | +19.6% | 94 | +3.3% |
| 2018 | 149.4M | +38.6% | 104 | +10.6% |
| 2019 | 159.7M | +6.9% | 99 | -4.8% |
| 2020 | 176.9M | +10.7% | 109 | +10.1% |
| 2021 | 172.4M | -2.5% | 99 | -9.2% |
| 2022 | 150.9M | -12.5% | 92 | -7.1% |
| 2023 | 147.0M | -2.5% | 90 | -2.2% |
| 2024 | 164.1M | +11.6% | 87 | -3.3% |
| 2025 | 146.9M | -10.5% | 88 | +1.1% |
The industry experienced strong growth until 2020, but has since experienced a decline in sales and employees. The highest sales reached 176.9 million in 2020, while the employee count reached 109 in the same year. In 2025, the industry had 88 employees, a decline of 3.4% from 2024.
Companies in the Industry
There are 21 companies registered in the home goods store industry in Gjøvik, with the following organizational forms:
- AS (11 companies): They dominate the industry with 85 employees and a combined sales of NOK 175.3 million.
- DA (1 company): Berg & Boe DA has no operating results.
- ENK (1 company): Marit Ekerhaugen ENK has no operating results.
Important companies include:
- Rusta Retail As (Kasper Andresens veg 2): 21 employees, sales of NOK 54.8 million, EBITDA of NOK 6.4 million.
- Hs Retail Sandvika As (Jernbanesvingen 75): 12 employees, sales of NOK 12.1 million, EBITDA of NOK 797,000.
- Interiørhuset Gjøvik As (Rambekkvegen 2): 4 employees, sales of NOK 24.9 million, EBITDA of NOK 2.1 million.
Note: Some companies (e.g., Nille Gjøvik and Boligskredderiet As) have no operating results, which may indicate closure or a new start.
Business Geography
Advantages of activity in Gjøvik and Hunndalen:
| Location | Number of companies | Number of employees | Sales (NOK) | Operating result (NOK) |
|---|---|---|---|---|
| Gjøvik | 10 | 81 | 142.3M | 8.1M |
| Hunndalen | 1 | 4 | 33.0M | 1.6M |
Gjøvik is the most active area with 10 companies and 81 employees, while Hunndalen has one company (Vitaliv As) with high growth (33% in sales). Companies in Gjøvik have higher operating results (8.1M) compared to Hunndalen's (1.6M).
Business Dynamics
Bankruptcies and operating results:
- No companies in the industry are registered as bankrupt in Gjøvik, which indicates a stable industry.
- Operating results vary greatly:
- Interiørhuset Gjøvik As has the highest EBITDA margin (8%) with NOK 2.1 million in EBITDA.
- Princess Avd 313 Gjøvik has the lowest EBITDA margin (2%) with NOK 97,900 in EBITDA.
- Some companies have negative operating results:
- Kremmerhuset Ting & Sånt As has a negative operating result of NOK -245,900.
Conclusion: The industry has a relatively stable structure, but shows variation in operating results and competitiveness.
Outlook for Entrepreneurs
Trend analysis and opportunities:
- Sales have declined since 2020, but it is possible to find a place in the market with a focus on innovation and customer customization.
- Hunndalen shows potential: Vitaliv As has high growth (33% in sales) and can be an example of success in the area.
- Competitiveness: There are 21 companies in Gjøvik, which provides a competitive market, but also opportunities for specialization.
- Operating results: Companies with high EBITDA margins (e.g., Interiørhuset Gjøvik As) can be models for efficient operations.
SmartGrunder can help entrepreneurs find optimal localization and strategy to compete in Gjøvik's market.
Outlook for Financial Services
Comparison with financial services (parent industry):
- Financial services have 28 companies in Gjøvik, compared to 21 companies in the home goods store industry.
- Sales in financial services: NOK 162.0 million in 2025, compared to NOK 146.9 million in home goods store.
- Employees in financial services: 113 in 2026, compared to 88 in home goods store.
Peer companies in financial services (not in home goods store):
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) | |
|---|---|---|---|---|---|
| Ark Cc Gjøvik Avd 4610 | CC Gjøvik | Jernbanesvingen 6, 2821 | 12.1M | 7 | 1.8M |
| Norli Cc Gjøvik | Mjøsstranda, 2821 Gjøvik | 19.3M | 10 | 1.4M | |
| 4sound Gjøvik | Kallerudlia 4, 2816 Gjøvik | 0 | 6 | 0 |
Conclusion: Financial services have higher sales and more companies, but home goods store has a more competitive structure with a focus on AS companies and high EBITDA margins.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Cc Gjøvik Avd 4610 | bookstore | CC Gjøvik|Jernbanesvingen 6, 2821 | NOK 12.1M | 7 | NOK 1.8M |
| Norli Cc Gjøvik | bookstore | Mjøsstranda, 2821 Gjøvik | NOK 19.3M | 10 | NOK 1.4M |
| 4sound Gjøvik | art gallery | Kallerudlia 4, 2816 Gjøvik | NOK 0 | 6 | NOK 0 |
| Akademika As Avd Gjøvik | bookstore | Teknologivegen 22, 2815 Gjøvik | NOK 0 | 6 | NOK 0 |
| Bratsveen Den Grønne Bie | art gallery | Sevalvegen 189, 2822 Bybrua | NOK 0 | 0 | NOK 0 |
| Leuliers Collectibles Cars Og Dioramas | art gallery | Åsrovegen 134, 2837 Biristrand | NOK 0 | 0 | NOK 0 |
| Leuliers Collectibles Cars Og Dioramas | art gallery | Åsrovegen 134, 2837 Biristrand | NOK 0 | 0 | NOK 0 |
Conclusion
Home goods store industry in Gjøvik has a stable structure with 21 companies and 88 employees, but shows fluctuations in sales and operating results. The most significant companies have high EBITDA margins and good competitiveness. Financial services have higher sales and more companies, but home goods store has a more competitive structure. Entrepreneurs should consider opportunities in Gjøvik, especially in areas such as Hunndalen, and focus on innovation and efficient operations. SmartGrunder can help with finding optimal localization and strategy to compete in Gjøvik's market.