Home Trade in Gran: Current Status and Outlook

Industry Overview

In Gran, there are 7 companies within the home trade sector, with a total of 15 employees in 2026. The industry has been marked by variations in sales and employees over time, with a significant decline in 2019 and a partial recovery in 2025. The two most significant companies are Kid Interiør AS and Nille Gran, which together account for nearly all of the industry's sales. The industry has a high EBITDA margin of 14%, but there is significant variation between companies, with some having zero sales and employees.

Sales and Employee Development:

• Sales: In 2016, the industry had total sales of NOK 20.1 million, but this dropped to NOK 11.4 million in 2019 before stabilizing somewhat in 2025 (NOK 10.8 million).
• Employees: The number of employees decreased from 22 in 2016 to 13 in 2023 before increasing to 15 in 2025.

Financial Indicators:

• EBITDA margin: 14% (based on Kid Interiør AS).
• Gross margin: 15015% (an extremely high value, possibly a data error, but presented as stated).
• Operating margin: 12% (based on Kid Interiør AS).

Conclusion: The industry has experienced uneven development, with a significant decline in 2019 and a partial recovery in 2025. Financial indicators show relative strength in EBITDA and operating margin, but there is significant variation between companies.

In Gran, there are 7 companies within the home trade sector, distributed across the following organizational forms:

• AS (Stock Company): 2 companies (Nille Gran and Kid Interiør AS), with a total of 14 employees and sales of NOK 9.7 million.
• ENK (Sole Proprietorship): 5 companies, with 0 employees and 0 sales (except for one company that has 0 employees but 0 sales).

Key Companies:

1. Kid Interiør AS (Smiegata 2, Gran):

• Sales: NOK 9.7 million
• EBITDA: NOK 1.4 million
• Number of employees: 6

1. Nille Gran (Smietorget, Gran):

• Sales: NOK 0
• EBITDA: NOK 0
• Number of employees: 8

Note: Most companies have 0 employees and 0 sales, except for Kid Interiør AS and one company that has 0 employees but 0 sales.

Home trade activity in Gran is primarily concentrated in the Gran area, with limited activity in Jaren and Brandbu. There is 1 company in Gran, while there are 6 companies in Jaren and Brandbu. However, there are no details about specific addresses or areas within Gran that are most active. It is possible that some companies operate in multiple neighborhoods, but this is not indicated in the data.

Bankruptcies and Operational Status:

• There are no bankruptcies registered in the home trade industry in Gran.
• Most companies have 0 employees and 0 sales, except for Kid Interiør AS and one company that has 0 employees but 0 sales.

Development Over Time:

• Employees: The number of employees had a significant decline from 22 in 2016 to 13 in 2023 before increasing to 15 in 2025.
• Sales: Sales had a significant decline from 20.1 million in 2016 to 11.4 million in 2019 before stabilizing somewhat in 2025 (10.8 million).

Conclusion: The industry has been marked by variations in sales and employees over time, with a significant decline in 2019 and a partial recovery in 2025. There are no bankruptcies, but there is significant variation between companies.

Outlook for Entrepreneurs

Short-term Outlook:

• The industry has been marked by variations in sales and employees over time, with a significant decline in 2019 and a partial recovery in 2025. There are no bankruptcies, but there is significant variation between companies.
• The two most significant companies, Kid Interiør AS and Nille Gran, have relative strength in EBITDA and operating margin, but most companies have 0 employees and 0 sales.

Long-term Outlook:

• It is possible that the industry may stabilize somewhat in the future, especially if there is an increase in sales and employees. However, it is uncertain whether this will happen, given the uneven development over time.
• Entrepreneurs should consider focusing on creating a differentiated offering and adapting to market changes to increase the likelihood of success in the industry.

Contrast Between Financial Services and Home Trade:

• Financial Services have a higher number of companies (14) compared to home trade (7), and higher sales (NOK 25.0 million in 2025) compared to home trade (NOK 10.8 million in 2025).
• Employees: Financial services have 34 employees in 2026, while home trade has 15 employees in 2025.
• EBITDA: Financial services have a lower EBITDA compared to home trade, but there is significant variation between companies.

Peer Companies in Financial Services:

• Norli Ringo Smietorget, Gran (bookstore): NOK 15.8 million in sales, NOK 1.2 million in EBITDA, 9 employees.
• Ark Granstunet Avd 2590 (bookstore): NOK 8.0 million in sales, NOK 1.2 million in EBITDA, 6 employees.
• Boklibris As (bookstore): NOK 1.7 million in sales, NOK 193,000 in EBITDA, 1 employee.
• Fellesantikvariatet As (bookstore): NOK 92,000 in sales, NOK -35,000 in EBITDA, 0 employees.
• Brandbu Bok Og Leker As (bookstore): NOK 4.5 million in sales, NOK -251,000 in EBITDA, 5 employees.

Conclusion: Financial services have a higher number of companies and sales compared to home trade, but there is significant variation between companies. Entrepreneurs should consider focusing on creating a differentiated offering and adapting to market changes to increase the likelihood of success in the industry.

The home trade industry in Gran has been marked by variations in sales and employees over time, with a significant decline in 2019 and a partial recovery in 2025. The two most significant companies, Kid Interiør AS and Nille Gran, have relative strength in EBITDA and operating margin, but most companies have 0 employees and 0 sales. There are no bankruptcies, but there is significant variation between companies. Entrepreneurs should consider focusing on creating a differentiated offering and adapting to market changes to increase the likelihood of success in the industry. SmartGrunder can help entrepreneurs find suitable addresses in Gran for home trade, based on natural conditions and market outlooks.