Industry · municipality
Home Trade in Grimstad: A Detailed Analysis of the Industry, Companies, and Development Trends
Economic Overview, Company Analysis, and Outlook for Entrepreneurs in Grimstad
Economic Overview
In Grimstad, data from 2016 to 2025 show that home trade businesses have experienced both growth and declines in sales revenue. Sales revenue increased by 37.9% from 2021 to 2022, reaching 32.1 million NOK, but has since declined by 21.2% to 23.0 million NOK in 2025. Employment figures have been more variable: from 20 employees in 2016 to a maximum of 32 employees in 2023, with a decline to 21 employees in 2026. The industry's EBITDA margin is 6%, while the gross profit is extremely high at 10,505%, suggesting that the data may contain extreme values or registration errors.
Table: Sales and Employees in Home Trade in Grimstad (2016–2025)
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 17.7M | 20 |
| 2017 | 20.3M | 21 |
| 2018 | 16.0M | 18 |
| 2019 | 17.8M | 20 |
| 2020 | 23.4M | 19 |
| 2021 | 23.3M | 19 |
| 2022 | 32.1M | 28 |
| 2023 | 31.3M | 32 |
| 2024 | 29.2M | 25 |
| 2025 | 23.0M | 21 |
Critical observation: The extreme values for gross profit (10,505%) and EBITDA margin (6%) should be investigated further to ensure data quality.



Companies in the Industry
In Grimstad, there are 9 registered companies in home trade. The most represented legal forms are AS (4 companies), while some companies have 0 employees or revenue. The key companies include:
- Princess Avdd 128 Grimstad (Odden 1): 7 employees, 6.3M NOK in sales, EBITDA of 146.8K NOK
- Kid Interiør As Avd 5 Grimstad (Odden 4): 6 employees, 7.3M NOK in sales, EBITDA of 1.1M NOK
- Linik As (Bergemoveien 45): 1 employee, 6.5M NOK in sales, EBITDA of 173.0K NOK
Table: Legal Forms and Finances in Home Trade in Grimstad
| Legal Form | Number of Companies | Total Employees | Total Sales (NOK) |
|---|---|---|---|
| AS | 4 | 19 | 20.1M |
| ENK | 2 | 0 | 0 |
| ANS | 1 | 0 | 0 |
Key Observations:
- 3 companies have 0 revenue and employees (Nille, Bjørnshage Modello Classic, Fokus Gjenbruk As), which may indicate closure or new establishment.
- The company Littanna As has a negative EBITDA of -93.0K NOK, indicating potential losses.
Business Geography
All 9 home trade companies in Grimstad are registered in Grimstad city center or the Odden area. The distribution by district shows:
- Grimstad (city center): 4 companies, 19 employees, 20.3M NOK in sales
- Odden: 5 companies, 19 employees, 20.1M NOK in sales
Address Distribution Mapping:
- Odden 1: Princess Avdd 128, Kid Interiør As Avd 5, Nille
- Bergemoveien 45: Linik As
- Vindveien 9: Bjørnshage Modello Classic
- Storgaten 90: Fokus Gjenbruk As
- Utkikken 12: Kriag Ans
- Lindtveit 10: Littanna As
Conclusion: Home trade is concentrated in Grimstad city center and Odden, with fewer companies in peripheral areas.

Business Dynamics
Bankruptcies and Financial Challenges:
- None of the 9 companies are registered as bankrupt, but 3 companies (Nille, Bjørnshage Modello Classic, Fokus Gjenbruk As) have 0 revenue and employees, which may indicate closure or new establishment.
- Littanna As has a negative EBITDA of -93.0K NOK, indicating potential losses.
Sales and Employee Development:
- Sales experienced strong growth from 2020 to 2022 (+37.9%), but has since declined by 21.2% to 23.0M NOK in 2025.
- Employee development peaked at 32 employees in 2023, but has since declined by 16% to 21 employees in 2026.
Conclusion: The industry has shown significant variation in financial results, with both growth and decline in recent years.
Outlook
Outlook for Home Trade in Grimstad
Trend Analysis:
- Sales experienced strong growth from 2020 to 2022, but has since declined by 21.2% to 23.0M NOK in 2025. This may indicate that the market has reached a plateau or that competition has increased.
- Employee development peaked at 32 employees in 2023, but has since declined by 16% to 21 employees in 2026. This may indicate that companies have reduced costs or that the market has become more competitive.
Opportunities for Entrepreneurs:
- It is possible to find vacant premises in Grimstad city center and Odden, where home trade is concentrated.
- Companies with high EBITDA (such as Kid Interiør As Avd 5) can provide inspiration for efficient operations.
- It is possible to exploit the fewer companies in peripheral areas to establish presence in new districts.
Risk Analysis:
- The extreme values for gross profit (10,505%) and EBITDA margin (6%) should be investigated further to ensure data quality.
- Companies with negative EBITDA (such as Littanna As) may indicate potential losses.
Outlook for Financial Services
Outlook for Financial Services in Grimstad
Contrast to Home Trade:
- Financial services have 14 companies in Grimstad, compared to 9 companies in home trade. This shows that financial services are a larger and more stable industry in the municipality.
- Sales in financial services experienced strong growth from 2020 to 2022 (+37.9%), but has since declined by 21.2% to 23.0M NOK in 2025, similar to the development in home trade.
- Employee development in financial services peaked at 37 employees in 2023, compared to 32 employees in home trade, showing that financial services have a larger employee base.
Peer Analysis:
- Almeida Lien Kunst As (art gallery) has 0 employees and 0 sales, which may indicate closure or new establishment.
- Norli Oddensenteret, Grimstad (bookstore) has 7 employees and 0 sales, which may indicate potential losses.
- Makehappy.bø (newspaper/office supplies store) has 0 employees and 0 sales, which may indicate closure or new establishment.
- Trakt & Tone Ketil Rosdahl Solvang (art gallery) has 0 employees and 0 sales, which may indicate closure or new establishment.
Conclusion: Financial services are a larger and more stable industry in Grimstad compared to home trade, but both industries have shown similar developments in sales and employee trends.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Almeida Lien Kunst As | art gallery | Sundveien 33, 4885 Grimstad | NOK 0 | 0 | NOK 0 |
| Almeida Lien Kunst As | art gallery | Sundveien 33, 4885 Grimstad | NOK 0 | 0 | NOK 0 |
| Makehappy.bø | newspapers/stationery store | Lille Bergen 12, 4870 Fevik | NOK 0 | 0 | NOK 0 |
| Norli Oddensenteret, Grimstad | bookstore | Odden 1, 4876 Grimstad | NOK 0 | 7 | NOK 0 |
| Trakt & Tone Ketil Rosdahl Solvang | art gallery | Storgaten 90, 4877 Grimstad | NOK 0 | 0 | NOK 0 |
Conclusion
Home trade in Grimstad has shown both growth and decline in recent years, with strong growth from 2020 to 2022, but a subsequent decline. It is possible to find vacant premises in Grimstad city center and Odden, where home trade is concentrated. Companies with high EBITDA (such as Kid Interiør As Avd 5) can provide inspiration for efficient operations. It is also possible to exploit the fewer companies in peripheral areas to establish presence in new districts. SmartGrunder can help entrepreneurs find vacant premises and analyze the home trade market in Grimstad.
Executive Summary
Home trade in Grimstad has shown both growth and decline in recent years, with strong growth from 2020 to 2022, but a subsequent decline. It is possible to find vacant premises in Grimstad city center and Odden, where home trade is concentrated. Companies with high EBITDA (such as Kid Interiør As Avd 5) can provide inspiration for efficient operations. It is also possible to exploit the fewer companies in peripheral areas to establish presence in new districts. SmartGrunder can help entrepreneurs find vacant premises and analyze the home trade market in Grimstad.