Home Goods Store Industry in Hamar: An Analysis of Companies, Statistics, and Outlooks

Hamar has an active home goods store industry with 11 registered companies, most of which are AS entities. The industry has experienced both growth and decline over the past few years, peaking in 2022 and declining in 2025. The most profitable companies have high EBITDA margins (up to 14%), while some companies are experiencing losses. The industry is concentrated in Hamar's city center, and there are no bankruptcy registrations. For entrepreneurs, the industry offers opportunities in areas with positive EBITDA, but competition is strong.

Sales Development (NOK):

Employees (Number):

The industry reached a peak in 2022 but has since experienced a significant decline in 2025. Employee numbers have been more stable, with a decline in 2025 and 2026.

Hamar has 11 companies in the home goods store industry, most of which are AS entities. Key players include:

• Rusta Retail As (20 employees, 9% revenue growth, 11% EBITDA margin)
• Kid Interiør As (14 employees, 4% revenue growth, 14% EBITDA margin)
• Hth Kjøkkenforum Hamar As (7 employees, 21% revenue growth, 1% EBITDA margin)

Organizational Forms:

• AS: 6 companies, 65 employees, 7.8M EBITDA
• ANS: 1 company, 0 employees
• ENK: 1 company, 0 employees

Some companies, such as Feel Cc and Kremmerhuset Ting & Sånt As, have negative EBITDA, while Nille Maxi Hamar and Åre Norge As Avd Hamar have no revenue or employees.

All companies in the home goods store industry in Hamar are registered in Hamar's city center. There is no activity in other city districts or municipalities. Key figures for Hamar:

• Number of companies: 6
• Number of employees: 65
• Sales: 100.4M NOK
• EBITDA: 7.8M NOK
• Average EBITDA per employee: 150.3K NOK

The industry is heavily concentrated in Hamar's city center, which can be both an advantage and a challenge for new companies.

Bankruptcy Statistics:

• No companies in the industry are registered in bankruptcy.

Elaboration:

• Although there are no bankruptcies, some companies have negative EBITDA (e.g., Feel Cc and Kremmerhuset Ting & Sånt As).
• Nille Maxi Hamar and Åre Norge As Avd Hamar have no revenue or employees, which may indicate inactivity or closure.

The industry is stable, but some companies are facing economic challenges.

Outlook for Entrepreneurs

Opportunities:

• Companies with high EBITDA margins (such as Kid Interiør As and Rusta Retail As) demonstrate that profitability is achievable in the industry.
• Hamar's city center is a concentrated market, which can provide advantages for new companies.

Challenges:

• Competition is strong, with 11 companies in a small municipality.
• Recent sales declines (2025) may signal market changes.

Recommendation:

• Focus on differentiation and effective cost management is critical for future success.

Financial Services group in Hamar has 26 companies, showing that it is broader than the home goods store industry. Key data:

• Sales (2025): 102.5M NOK
• Employees (2025): 100
• EBITDA (2025): Not specified, but the group's companies include bookstores, art galleries, and office supply stores.

Peer companies in financial services:

Contrast:

• Financial Services has more variation in company size and income levels, while the home goods store industry is more concentrated in Hamar's city center.
• Home goods store companies have higher EBITDA margins in some cases, but financial services has more companies and broader activity.

Home goods store industry in Hamar has both opportunities and challenges. With 11 companies and a concentration in Hamar's city center, it can be an attractive market for entrepreneurs, especially in areas with positive EBITDA. At the same time, competition is strong, and recent sales declines (2025) should be carefully considered. SmartGrunder can help entrepreneurs find optimal addresses and strategies to compete effectively in this industry.