Home Goods Store in Harstad: Companies, Statistics, and Outlook

Industry Overview

In Harstad, there are 13 companies registered within the home goods store industry, employing a total of 61 people in 2026. The industry has shown stable growth in employment over time, although sales have been more variable. There are no bankrupt companies registered in the industry, indicating a relatively stable sector. Among the most well-known companies are Nille Harstad Sentrum and Kremmerhuset Ting & Sånt, which have been operational since 2023 and 2004, respectively. However, some companies have negative EBITDA values, which could pose a challenge for future growth.

Economic Overview

Sales Development (2016–2026):

• Sales reached a minimum of NOK 37.6 million in 2016, before rising to NOK 46.8 million in 2023. Sales then fell to NOK 39.6 million in 2025.
• The most significant increase occurred between 2017 and 2018 (+14.9%), while the largest decline happened between 2024 and 2025 (-14.9%).

Employee Development (2016–2026):

• The number of employees increased from 42 in 2016 to 61 in 2026, representing a growth of +40.5% over the period. The most significant increase occurred between 2022 and 2023 (+9.8%), while a short decline was recorded between 2023 and 2024 (-3.6%).

Companies in the Industry

In Harstad, there are 13 companies registered within the home goods store industry, with the following organizational forms:

• AS (10 companies): These dominate the industry with 61 employees and total sales of NOK 92.1 million in 2026.
• ENK (3 companies): These have no employees or sales and are most likely sole proprietorships.

Key Players:

• Nille Harstad Sentrum (founded 2023, 9 employees, sales of NOK 54.9 million in 2026)
• Kremmerhuset Ting & Sånt AS (founded 2004, 9 employees, sales of NOK 4.1 million in 2026)
• Kid Interiør AS (founded 2001, 7 employees, sales of NOK 7.3 million in 2026)

Different Sizes and Ages: The companies vary in size and founding years, ranging from newly established companies (e.g., Candles With A Kick AS, founded 2022) to older companies such as Nille Kanebogen Thon Senter (founded 1991).

Business Geography

All companies within the home goods store industry in Harstad are registered in the Harstad area. The activity is spread across several central locations, including:

• Kanebogen Senter (Kremmerhuset Ting & Sånt AS, Kid Interiør AS)
• Harstad Sentrum (Nille Harstad Sentrum)
• Storgata (Hjerter Dame AS, Candles With A Kick AS)

There are no specific sub-areas or neighborhoods that dominate, but the most well-known locations are Kanebogen and Harstad Sentrum, which are recognized commercial centers in the municipality.

Business Dynamics and Bankruptcy Statistics

Bankruptcy Statistics:

• There are no bankrupt companies registered in the industry in Harstad, indicating a stable industry with low risk of bankruptcy.

EBITDA and Profit Margins:

• Some companies have negative EBITDA values, such as Interiør Harstad AS (-NOK 160,000) and Hjerter Dame AS (-NOK 329,000), which could be a challenge for future growth.
• The most profitable companies are Nille Harstad Sentrum (EBITDA margin of 5%) and Kid Interiør AS (EBITDA margin of 14%).

Sales and Profit Development:

• The most profitable companies have higher sales and better margins, while some companies have lower sales and negative results. This may indicate that market share and efficiency vary between companies.

For entrepreneurs considering starting a home goods store in Harstad, there are several factors to consider:

• Market Share: There are already 13 companies in the industry, indicating a competitive market. Entrepreneurs must therefore find a unique differentiation to stand out.
• Stable Labor Market: The number of employees has increased over time, indicating a growing need for labor in the industry.
• Sales Variability: Sales have been more variable than the number of employees, which could be a challenge for new companies needing to ensure stable income.
• Low Bankruptcy Risk: There are no bankrupt companies, indicating a stable industry with good survival rates.

Recommendation: Entrepreneurs should focus on creating unique value, improving efficiency, and ensuring stable income to compete with existing companies.

Financial Services is a broader industry group that includes home goods store and other sectors such as bookstores and art galleries. In Harstad, this group has the following trends:

• Sales: NOK 64.2 million in sales were recorded in 2023, but a significant decline occurred to NOK 42.4 million in 2025.
• Employees: The number of employees increased from 62 in 2016 to 83 in 2026, representing a growth of +33.9%.

Peer Companies in Financial Services:

• Norli Bertheustorget, Harstad (bookstore, sales of NOK 8.8 million, EBITDA of NOK 656,500)
• Norli Thon Senter Kanebogen, Harstad (bookstore, sales of NOK 8.8 million, EBITDA of NOK 656,500)
• Paletten AS (art gallery, sales of NOK 2.8 million, EBITDA of NOK 247,000)

Contrast with Home Goods Store:

• Financial Services has a larger number of companies (18) compared to home goods store (13), and has more variable sales development.
• Home goods store has more stable employee growth, while financial services has more variable sales development.

Home goods store industry in Harstad has shown stable growth in the number of employees, although sales have been more variable. There are no bankrupt companies, indicating a stable industry. Entrepreneurs should consider finding a unique differentiation to compete with existing companies. SmartGrunder can help entrepreneurs find suitable addresses and locations in Harstad to start a home goods store.