Industry · municipality
The Home Trade Industry in Haugesund: A Detailed Analysis
Economic trends, companies, and opportunities for entrepreneurs in Haugesund's home trade industry in 2025 and future development in the Rogaland county.
Brief overview of the home trade industry in Haugesund
Haugesund has an active home trade industry with 22 registered companies in the municipality, although only 16 of these are actively reporting. The industry has shown variations in sales and number of employees over time, with a peak in 2022 and a decline in 2025. The most prominent companies are Rusta Retail As and Nytt & Nyttig As, which have higher sales and employees than the smaller companies. The industry has not experienced bankruptcy, but some companies have negative EBITDA values, which may indicate economic challenges for certain businesses.
Economic overview of the home trade industry
Sales and employees over time
| Year | Sales (NOK) | Change from previous year | Number of employees | Change from previous year |
|---|---|---|---|---|
| 2016 | 143,4M | -15,9% | 136 | -10,3% |
| 2017 | 120,6M | +11,5% | 122 | -8,2% |
| 2018 | 134,5M | +13,3% | 112 | -19,6% |
| 2019 | 152,4M | -10,7% | 134 | +19,6% |
| 2020 | 136,0M | +13,4% | 127 | -5,2% |
| 2021 | 154,2M | +4,2% | 129 | +1,6% |
| 2022 | 160,6M | -6,6% | 116 | -10,1% |
| 2023 | 150,0M | +2,0% | 115 | -0,9% |
| 2024 | 153,1M | -12,9% | 119 | +3,5% |
| 2025 | 133,3M | -11,5% | 113 | -5,0% |
The industry had its highest sales in 2022 with 160.6 million NOK, but there has been a significant decline since then, with a reduction of 12.9% in 2025. The number of employees has also shown a decline over time, with a reduction of 11.5% from 2024 to 2026. This indicates that the industry has been affected by economic challenges in recent years.
Companies in the home trade industry
Registered companies in the industry
The home trade industry in Haugesund includes the following companies:
- Rusta Retail As Avd 377 Haugesund – 28 employees, sales of 67.9 million NOK, EBITDA of 7.9 million NOK.
- Nytt & Nyttig As Avd Salg – 19 employees, sales of 32.9 million NOK, EBITDA of -1.7 million NOK.
- Kid Interiør As 55 Avd Raglamyr – 13 employees, sales of 26.8 million NOK, EBITDA of 3.9 million NOK.
- Trendhuset As – 11 employees, sales of 10.8 million NOK, EBITDA of -0.5 million NOK.
- Princess Avd 412 Amanda – 10 employees, sales of 7.4 million NOK, EBITDA of 0.2 million NOK.
- Kremmerhuset Ting & Sånt As Avd 228 Amanda – 7 employees, sales of 4.4 million NOK, EBITDA of -0.2 million NOK.
- Oss2 As – 4 employees, sales of 1.5 million NOK, EBITDA of 0.2 million NOK.
- Norema Kjøkkenstudio – 2 employees, sales of 0 NOK, EBITDA of 0 NOK.
- 11th Moon As – 0 employees, sales of 0 NOK, EBITDA of -0.08 million NOK.
- Bjørg Grov – 0 employees, sales of 0 NOK, EBITDA of 0 NOK.
Organizational forms
Most companies in the industry are registered as AS (Anonyme Selskaper), with 8 companies and 94 employees. There are also some companies registered as ENK (Enkeltmannsbedrifter), but these have no employees or sales.
Business geography in Haugesund
Distribution of business in the municipality
All companies in the home trade industry in Haugesund are registered in Haugesund itself. There are 8 companies with 94 employees in the municipality, and no activity in other districts or municipalities. This indicates that the industry is concentrated in the center of Haugesund, with a focus on local business areas.
Business dynamics and stability
Dynamics in the industry
The industry has not experienced bankruptcy in recent years, but there are some companies with negative EBITDA values, which may indicate economic challenges. For example, Nytt & Nyttig As Avd Salg has a negative EBITDA of -1.7 million NOK, and Trendhuset As has a negative EBITDA of -0.5 million NOK. This may indicate that some companies are having difficulty maintaining profitability in the current market economy. However, there are also companies such as Rusta Retail As and Kid Interiør As that have higher EBITDA margins and positive operating results.
Outlook for entrepreneurs in the home trade industry
Outlook for entrepreneurs
For entrepreneurs considering starting a home trade business in Haugesund, it is important to be aware of the recent decline in sales and number of employees. The industry had its highest sales in 2022, but there has been a significant decline since then, with a reduction of 12.9% in 2025. This may indicate that market conditions have been unfavorable for some businesses. However, there are still opportunities to establish oneself in Haugesund, especially with a focus on local business areas and concentration in the center of the municipality. Entrepreneurs should also be aware of the economic challenges some companies have experienced and consider how they can ensure profitability in a competitive market economy.
Outlook for financial services compared to home trade
Comparison with financial services
The broader category financial services in Haugesund has 29 companies, showing that this category is more developed than the home trade industry. Sales in financial services reached their highest level in 2022 with 189.5 million NOK, while the home trade industry had its highest sales in 2022 with 160.6 million NOK. The number of employees in financial services has also shown a more stable development over time, with a decline of 7.2% from 2025 to 2026, compared to a decline of 11.5% in the home trade industry. This indicates that financial services have a more stable market position in Haugesund than the home trade industry. However, there are opportunities to establish oneself in the home trade industry, especially with a focus on local business areas and concentration in the center of the municipality.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Amanda Haugesund Avd 6000 | bookstore | Longhammarvegen 27, 5536 Haugesund | NOK 16.1M | 7 | NOK 2.4M |
| Norli Ringo Haraldsgata, Haugesund | bookstore | Haraldsgata 134, 5527 Haugesund | NOK 12.3M | 10 | NOK 919.1K |
| Ark Haraldsgata Haugesund Avd 6200 | bookstore | Haraldsgata 159, 5527 Haugesund | NOK 6.0M | 5 | NOK 884.9K |
| Galleri Hantho As | art gallery | Sørhauggata 131, 5527 Haugesund | NOK 5.3M | 6 | NOK 95.0K |
| Aarø Kurator/kunstformidling | art gallery | Strandgata 57, 5528 Haugesund | NOK 0 | 0 | NOK 0 |
| Bibelbutikken Haugesund | bookstore | Haraldsgata 119, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Marcoart Libor Marco Francesco | art gallery | Haglandsvegen 108, 5514 Haugesund | NOK 0 | 0 | NOK 0 |
Conclusion and future opportunities
The home trade industry in Haugesund has shown variations in sales and number of employees over time, with a peak in 2022 and a decline in 2025. The industry has not experienced bankruptcy, but some companies have negative EBITDA values, which may indicate economic challenges for certain businesses. For entrepreneurs, it is important to be aware of the recent decline in sales and number of employees, but there are still opportunities to establish oneself in Haugesund, especially with a focus on local business areas and concentration in the center of the municipality. SmartGrunder can help entrepreneurs find suitable addresses in Haugesund for home trade businesses, with a focus on natural business areas and potential development opportunities.