Home Goods Store Industry in Holmestrand: A Comprehensive Analysis

Industry Overview

In Holmestrand, there are 15 companies within the home goods store industry, with total employment increasing from 5 in 2016 to 17 in 2026. Sales have been volatile, peaking at NOK 4.0 million in 2018, before falling to zero from 2019 onward. The industry is part of the broader financial services sector, which has more companies and a different economic dynamic.

Sales and Employee Development:

Sales have been significantly reduced after 2018, while the number of employees has grown continuously. This suggests that companies have focused on retaining staff despite weak revenues.

Key Companies:

1. Nille Sande (AS, 9 employees, founded 1993)
2. Nille Holmestrand (AS, 8 employees, founded 2004)
3. Beachy As (AS, 1 employee, founded 2023)
4. Art Of Life Interiør As (AS, 0 employees, but with negative EBITDA and operating profit)
5. Rush Import As (AS, 0 employees, with negative EBITDA)

Organizational Forms:

• AS: 3 companies, 18 employees
• ENK: 12 companies, 0 employees
• DA: 1 company, 0 employees

Many companies have 0 employees and 0 sales, suggesting they may be registered without activity.

Activity Distribution:

There are 2 companies in Holmestrand and 1 in Sande I Vestfold. Most companies have 0 sales, but there are some operating in Holmestrand, such as Nille Holmestrand and Beachy As.

Bankruptcy and Economic Challenges:

• No companies are registered as bankrupt in the industry.
• Art Of Life Interiør As has negative EBITDA (-13%) and operating profit (-1.5M NOK), with a revenue growth of -41%.
• Rush Import As has negative EBITDA (-6.0K NOK) and operating profit (-6.0K NOK).

This indicates that some companies face economic challenges, even though no companies are registered as bankrupt.

Outlook for Founders

Potential Challenges and Opportunities:

• Stable number of employees in the industry, but sales have been zero since 2019. This may indicate low consumer economic activity or competition from other channels.
• Low bankruptcy security in the industry, but no companies are registered as bankrupt.
• SmartGrunder can help founders find suitable addresses in Holmestrand for this industry, with a focus on development opportunities and local support.

Contrast Between Financial Services and Home Goods Store:

• Financial services have 22 companies in Holmestrand, compared to 15 in home goods store.
• Sales in financial services have been more variable, peaking at NOK 25.5 million in 2022, while home goods store has been at zero since 2019.
• Peer companies in financial services include:
• Holmestrand Trykk & Kopi As (bookstore, NOK 2.9M sales, EBITDA NOK 96.0K)
• Sandvina Bok & Leker As (bookstore, NOK 402.0K sales, EBITDA NOK 6.0K)

Financial services have a more stable economic structure compared to home goods store.

Home goods store industry in Holmestrand has grown in terms of employees, but sales have been weak since 2019. There are some companies with economic challenges, but no bankruptcies. Financial services industry has a more stable economic dynamic and more companies. Founders should consider opportunities in Holmestrand, focusing on local support options and SmartGrunder's expertise in finding suitable addresses.