The Home Trade Industry in Horten

Other Observations

Horten has a relatively stable industrial structure for home trade stores, with 12 registered companies in 2025. This is a mix of AS companies (7 companies) and ENK companies (5 companies), indicating a diversified organizational structure. Several of the companies have negative EBITDA values, but there are no registered bankruptcies in the industry. This suggests that although some companies are experiencing losses, there is no overall decline in the industry as a whole.

There is a clear concentration of activity in the Horten city center, with 6 companies and 41 employees in the city district, while Skoppum has only one company. This can be an advantage for new players looking to leverage existing core areas with customer bases.

For entrepreneurs, it may be interesting to note that companies such as Kid Interiør As have a positive EBITDA margin of 14%, showing that it is possible to achieve profitability in the industry. At the same time, data shows that there is some volatility in sales, with a drop of 24.8% from 2024 to 2025. This can be a warning that the market is sensitive to external factors such as economic downturns or competitive pressure.

SmartGrunder can help entrepreneurs find suitable locations in Horten for home trade stores, with a focus on areas with good natural development and potential customer groups.

Economic Trends

The home trade industry in Horten has shown uneven development over the years. Sales had a sharp decline of 24.8% from 2024 to 2025, which is one of the most significant changes in the data. In 2023, sales increased by 12.3%, but this was followed by a decline in 2024 and 2025. There is also a clear variation in the number of employees, with an increase from 36 to 48 employees from 2016 to 2024, followed by a decline to 44 employees in 2026.

The table below shows sales and number of employees per year:

This shows that the industry has had both increases and declines over time, but there is a clear decline in recent years. This can be a warning for new players that the market may be sensitive to external factors.

Companies in the Industry

There are 12 companies registered in the home trade industry in Horten. Most of these are AS companies, with 7 companies, while there are 5 ENK companies. The most important companies include:

• Nille Horten (Teatergata 6, Horten): AS, 13 employees, founded 2001-04-19
• Feel Horten (Teatergata 6, Horten): AS, 8 employees, founded 2021-09-09
• 18 Cafe Og Interiør As (Apotekergata 18, Horten): AS, 7 employees, founded 2020-11-19
• Kid Interiør As 51 Avd Sjøsiden Senter Horten (Teatergata 6, Horten): AS, 6 employees, founded 2001-04-19
• Gunnestad Trevare As (Grøstadbakken 5, Skoppum): AS, 4 employees, founded 1965-12-31

There are no bankruptcy registrations for companies in the industry, which suggests that most companies have managed to maintain operations. This can be an advantage for new players looking to establish themselves in the area.

Business Geography

The home trade industry in Horten is most concentrated in the city district of Horten, with 6 companies and 41 employees. Skoppum has only one company, Gunnestad Trevare As, with 4 employees. This shows that there is a clear concentration of activity in the Horten city center, which can be an advantage for new players looking to leverage existing core areas with customer bases.

The table below shows the distribution of companies and employees per city district:

This shows that there is a clear concentration of activity in the Horten city center, which can be an advantage for new players looking to establish themselves in the area.

Business Dynamics

The home trade industry in Horten has shown relatively stable development over the years, with no bankruptcy registrations for companies in the industry. This suggests that most companies have managed to maintain operations. However, data shows that there is some variation in financial results, with some companies having negative EBITDA values.

For example, Feel Horten had an EBITDA of -450.8K and an EBITDA margin of -6%, while Teppemagasinet As had an EBITDA of -633.0K and an EBITDA margin of -14%. This shows that there is some financial uncertainty in the industry, even though there are no registered bankruptcies.

At the same time, Kid Interiør As had a positive EBITDA of 1.4M and an EBITDA margin of 14%, showing that it is possible to achieve profitability in the industry. This can be an important indicator for new players looking to establish themselves in the area.

Outlook for Entrepreneurs

For entrepreneurs considering establishing themselves in the home trade industry in Horten, it is important to be aware of the recent years of declining sales, especially from 2024 to 2025. This may indicate that the market is sensitive to external factors such as economic downturns or competitive pressure.

At the same time, data shows that it is possible to achieve profitability in the industry, as demonstrated by the company Kid Interiør As with an EBITDA margin of 14%. This can be an important indicator for new players looking to establish themselves in the area.

There is also a clear concentration of activity in the Horten city center, which can be an advantage for new players looking to leverage existing core areas with customer bases. SmartGrunder can help entrepreneurs find suitable locations in Horten for home trade stores, with a focus on areas with good natural development and potential customer groups.

Outlook for Financial Services

The broader category of financial services in Horten has 20 companies, showing that this is a larger and more diversified industry than the home trade industry. Sales in financial services had a sharp decline of 45.7% from 2024 to 2025, which is one of the most significant changes in the data. This shows that financial services have also been affected by external factors, even though they have a larger number of companies.

For comparison, the home trade industry had a decline of 24.8% from 2024 to 2025, showing that financial services have been affected to a greater extent. This can be an important indicator for new players looking to establish themselves in the area.

The table below shows some of the most important companies in financial services in Horten:

This shows that financial services have a broader variation in companies and industries, which can be an advantage for new players looking to establish themselves in the area.

The home trade industry in Horten has shown relatively stable development over the years, with a clear concentration of activity in the Horten city center. There are no bankruptcy registrations for companies in the industry, which suggests that most companies have managed to maintain operations. However, data shows that there is some variation in financial results, with some companies having negative EBITDA values.

For entrepreneurs, it may be interesting to note that companies such as Kid Interiør As have a positive EBITDA margin of 14%, showing that it is possible to achieve profitability in the industry. At the same time, data shows that there is some volatility in sales, with a decline of 24.8% from 2024 to 2025. This can be a warning that the market is sensitive to external factors such as economic downturns or competitive pressure.

SmartGrunder can help entrepreneurs find suitable locations in Horten for home trade stores, with a focus on areas with good natural development and potential customer groups.