Home Goods Store Industry in Indre Østfold: A Comprehensive Overview

Indre Østfold has an active home goods store industry with 23 companies registered in the municipality, distributed across three central neighborhoods: Askim, Slitu, and Mysen. In recent years, the industry has shown strong growth in sales and number of employees, with a 92.6% increase in sales from 2023 to 2024 and +16.1% increase in employees in 2025. Askim and Slitu dominate with 4 and 3 companies respectively, while Mysen has a single company that does not report activity. The industry has no bankruptcies, but some companies have zero sales or employees, which may indicate potential challenges for new entrants.

Economic Overview

Sales and employees in the home goods store industry in Indre Østfold:

The industry has had a sales increase of 41.2% from 2024 to 2025, showing a marked improvement after a decline in 2019. The number of employees has also increased continuously since 2020, with a largest increase of 16.1% in 2025. This indicates stable growth in the industry, even though there have been variations in previous years.

Companies in the Industry

In Indre Østfold, AS is the most common organizational form, with 8 companies and 71 employees. The key companies include:

• Rusta Retail As (Slitu): 15 employees, 47M in sales, 5.5M in wages
• Bryggerhuset På Jahren As (Askim): 11 employees, 6M in sales, 2.2M in wages
• Kid Interiør As (Askim): 10 employees, 12.2M in sales, 2.3M in wages

Several companies have zero sales or employees, such as Nille Mysen and Nille Askim, which may indicate inactivity or newly established companies. There are also a number of companies with 0 employees, such as Christine Levin Eriksen and Ds Investments As, which may be registered companies without operations.

Business Geography

Askim and Slitu are the most actively operated neighborhoods in the industry:

• Askim: 4 companies, 35 employees, 24.4M in sales
• Slitu: 3 companies, 29 employees, 52.2M in sales
• Mysen: 1 company, 0 employees, 0 in sales

Askim and Slitu have higher sales and more employees compared to Mysen, which has no activity. This indicates that Askim and Slitu are the most attractive locations for new companies in the industry, with good infrastructure and existing business activity.

Business Dynamics

The industry has no bankruptcies, which shows a stable business environment. However, there are several companies with zero sales or employees, such as Nille Mysen and Nille Askim, which may indicate inactivity or companies that have not started operations. This could be a challenge for new entrants who must compete with existing companies that have higher sales and employees.

Outlook for Entrepreneurs

For entrepreneurs in the home goods store industry in Indre Østfold, there are positive signals. Sales have increased by 41.2% from 2024 to 2025, and the number of employees has increased by 16.1% in 2025. Askim and Slitu are the most attractive locations with high sales and employees. However, the competition from existing companies such as Rusta Retail As and Bryggerhuset På Jahren As could be challenging. Entrepreneurs should consider differentiating themselves through unique product offerings or customer services to create a unique market positioning.

Outlook for Financial Services

Financial services are a broader industry in Indre Østfold with 40 companies, compared to 23 companies in home goods store. Sales in financial services have increased by 31.1% from 2024 to 2025, while home goods store has increased by 41.2%. This shows that home goods store has stronger growth in recent years. Peer companies in financial services include bookstores and art galleries, which could be potential partners for home goods store companies.

Conclusion

The home goods store industry in Indre Østfold has shown strong growth in sales and employees, with particularly high activity in Askim and Slitu. This makes the municipality an attractive place for new companies in the industry. However, there is competition from existing companies and potential challenges with companies having zero sales or employees. Entrepreneurs should consider focusing on Askim and Slitu and differentiating themselves through unique offerings to create a unique market positioning. SmartGrunder can help entrepreneurs find suitable locations and strategies to succeed in this industry.