Industry · municipality
Home Goods Store Industry in Karmøy: A Comprehensive Overview
Economic Trends, Company Landscape, and Future Outlook for Founders and Local Decision-Makers in Karmøy, Norway
Executive Summary
Karmøy has an active home goods store sector with 16 registered companies in 2025, distributed across four central areas in the municipality. Sales grew by 18.2% from 2023 to 2024, but fell by 4.8% in 2025. Employment has shown a weak upward trend, with 67 employees in 2026. The most prominent companies are Hth Haugesund AS and Kid Interiør AS, which have high EBITDA margins. Karmøy has growth potential, especially in Karmsund and Åkrehamn, but challenges related to competition and economic factors must be considered.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Annual Change |
|---|---|---|
| 2016 | 77.4M | - |
| 2017 | 78.9M | +1.9% |
| 2018 | 72.6M | -7.9% |
| 2019 | 63.9M | -12.0% |
| 2020 | 55.6M | -13.0% |
| 2021 | 75.5M | +35.9% |
| 2022 | 85.9M | +13.8% |
| 2023 | 86.8M | +1.0% |
| 2024 | 102.7M | +18.2% |
| 2025 | 97.7M | -4.8% |
Employment (2016–2026):
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 80 | - |
| 2017 | 73 | -8.8% |
| 2018 | 75 | +2.7% |
| 2019 | 79 | +5.3% |
| 2020 | 68 | -13.9% |
| 2021 | 64 | -5.9% |
| 2022 | 67 | +4.7% |
| 2023 | 64 | -4.5% |
| 2024 | 66 | +3.1% |
| 2025 | 67 | +1.5% |
| 2026 | 69 | +3.0% |
Sales experienced a significant increase from 2020 to 2021 (+35.9%), but declined in 2025. Employment has shown a weak upward trend, with an increase from 64 to 69 employees from 2023 to 2026.



Companies in the Industry
Karmøy has 16 registered companies in home goods retail, distributed across various organizational forms. The most common forms are AS (10 companies, 69 employees). Key companies include:
- Hth Haugesund AS (Norevegen 4, Karmsund): 12 employees, EBITDA margin of 0%.
- Kid Interiør AS (Norheimstien 10, Karmsund): 8 employees, EBITDA margin of 14%.
- Princess AS (Austbøvegen 16, Karmsund): 8 employees, EBITDA margin of 2%.
Some companies have negative EBITDA or zero sales, such as Nille Oasen Haugesund AS and Doris By Vivian AS. It is important to note that the organizational form AS dominates, with 10 companies and 69 employees in total.
Business Geography
Home goods retail in Karmøy is most active in Karmsund and Åkrehamn, with four companies and 34/29 employees respectively. Kopervik and Skudeneshavn have only one company each, with zero employees and sales. There is a clear geographical concentration in the two most populated areas:
| Location | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| Karmsund | 4 | 34 | 82.1M |
| Åkrehamn | 4 | 29 | 12.6M |
| Kopervik | 1 | 4 | 0 |
| Skudeneshavn | 1 | 2 | 0 |
Karmsund and Åkrehamn are the most relevant areas for new companies, with higher activity and more stable economics.

Business Dynamics
The industry has relatively stable dynamics, with few bankrupt companies reported. Most companies are not bankrupt, but some have negative EBITDA or zero sales, such as Nille Oasen Haugesund AS and Doris By Vivian AS. It is important to note that companies with a low number of employees (such as Alvestein Vikingsmykker AS and Hveding Movements) have very low or negative EBITDA margins. This shows that small companies may face challenges with economic stability.
Outlook
Outlook for Founders
Home goods retail in Karmøy shows potential for growth, especially in Karmsund and Åkrehamn, where there are more companies and higher sales. Sales experienced a significant increase from 2020 to 2021 (+35.9%), and it is possible to leverage this trend. However, competition in these areas is high, and companies with a low number of employees or negative EBITDA may be a challenge. Founders should consider locating companies in Karmsund or Åkrehamn, where there are better economic conditions and higher sales.
Outlook for Financial Services
Financial services in Karmøy have a larger number of companies (31) than home goods retail (23), and sales have grown by 5.1% from 2023 to 2024. The EBITDA margin for financial services is higher (not provided in data) compared to home goods retail. Peer companies in financial services include:
- Hillesland Eiendom AS (Skudeneshavn): 0 employees, 0 sales.
- Hillesland As Avd Skudeneshavn (Skudeneshavn): 7 employees, 15.0M sales.
- Hillesland As Avd Karmsund (Karmsund): 8 employees, 11.7M sales.
Financial services have a more stable economy compared to home goods retail, with higher sales and fewer companies with zero sales.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Hillesland Eiendom As | bookstore | Kirkevegen 12, 4280 Skudeneshavn | NOK 0 | 0 | NOK 834.0K |
| Hillesland As Avd Skudeneshavn | bookstore | Kirkevegen 12, 4280 Skudeneshavn | NOK 15.0M | 7 | NOK 8.4K |
| Hillesland As Avd Karmsund | bookstore | Austbøvegen 16, 5542 Karmsund | NOK 11.7M | 8 | NOK 6.5K |
| Hillesland As Avd Kopervik | bookstore | Hovedgaten 46, 4250 Kopervik | NOK 9.3M | 5 | NOK 5.2K |
| Hillesland As Avd Åkrehamn | bookstore | Tungarden 1, 4270 Åkrehamn | NOK 8.6M | 5 | NOK 4.8K |
| Hg Fjell | art gallery | Selvåg 1, 4280 Skudeneshavn | NOK 0 | 0 | NOK 0 |
| Hg Fjell | art gallery | Selvåg 1, 4280 Skudeneshavn | NOK 0 | 0 | NOK 0 |
| Hillesland Holding As | bookstore | Kirkevegen 12, 4280 Skudeneshavn | NOK 0 | 0 | NOK -32.0K |
Conclusion
Karmøy has an active home goods retail industry with growth potential, especially in Karmsund and Åkrehamn. Sales grew significantly from 2020 to 2021, but there are challenges related to competition and economic factors. Founders should consider locating companies in Karmsund or Åkrehamn, where there are better economic conditions and higher sales. Financial services in Karmøy have a more stable economy compared to home goods retail, and this can be an important factor for founders to consider.