Home Goods Store Industry in Kinn: Current Status and Outlook

In Kinn, the home goods trade sector is a relatively small but dynamic sector with 7 registered companies. Most of the companies are AS entities, and the activity is concentrated in Florø, where 2 companies and 16 employees are registered. Måløy has a smaller presence with 1 company and 7 employees. The industry has experienced both rising and falling trends over the years, with a significant decline in sales and employees in 2019, but a gradual increase from 2022 onwards. This shows a certain degree of instability, but also potential for growth in certain areas.

Sales and employees in home goods trade in Kinn have shown variations over the years. Sales reached a maximum of NOK 15.6 million in 2017, but fell to NOK 6.3 million in 2020 before a gradual increase to NOK 10.7 million in 2023. Employee numbers have varied between 15 and 28, with stabilization at 28 employees in 2024. The most significant decline in sales was recorded in 2019 (-44.5%), while employee numbers had a strong increase from 2021 to 2022 (+30.0%).

The following companies are registered in the home goods trade sector in Kinn:

Most companies are AS entities, and there is a mix of active and inactive companies. Inn Interiør As and Per Og Roger Fisk Da have no employees or sales, which may indicate previous startup activity or economic challenges.

Activity in home goods trade in Kinn is concentrated in Florø and Måløy:

• Florø: 2 companies, 16 employees, sales of NOK 8.4 million, operating income of NOK 8.4 million.
• Måløy: 1 company, 7 employees, sales and operating income of 0.

Florø has a clearly dominant role in the sector, with both more companies and higher economic activity. Måløy has a very low presence, with one company that does not report sales or employees.

There are no registered bankruptcies in the home goods trade sector in Kinn in recent years. However, data shows that some companies have very low or no economic activity. For example, Nille Måløy and Nille Florø Thon Senter have no sales or employees. This may indicate that the companies are in a transitional phase, have specialized in other areas, or are facing challenges. There is also a gradual decline in employee numbers in 2025 (-7.1%), which may be an indication of economic pressure.

For entrepreneurs in home goods trade in Kinn, it is important to be aware of both opportunities and challenges. Florø has a clearly stronger foundation with existing companies and economic activity, which can provide opportunities for collaboration or market share. Måløy, however, has a very low presence, which can be an opportunity for new companies. It is also important to be aware of the large variations in sales and employees over the years, which may indicate an uncertain market development. SmartGrunder can help entrepreneurs find suitable locations in Kinn for home goods trade, with a focus on areas with natural development.

In comparison to the broader category of financial services in Kinn, which has 12 companies, the home goods trade sector shows less activity. Financial services had higher sales in 2018 (NOK 30.1 million) compared to home goods trade (NOK 14.8 million). However, home goods trade had a stronger increase in sales from 2022 to 2023 (+28.1%) compared to financial services (+15.9%). Peer companies in financial services include, for example, Norli Thon Senter Florø (sales NOK 8.8 million, EBITDA NOK 656.5K) and Nordvest Bokhandel As Nb Måløy (6 employees, but no sales). This shows that financial services have a more varied structure, with both high and low activity levels.

Home goods trade in Kinn is an industry with both opportunities and challenges. With a concentration of activity in Florø and a gradual increase in sales and employees in recent years, it can be an attractive sector for entrepreneurs. However, it is important to be aware of the large variations in economic data and the weak presence in Måløy. Compared to financial services, home goods trade shows less activity, but a stronger increase in certain periods. SmartGrunder can help find suitable locations and strategies for growth in this industry.