Home Goods Store Industry in Kongsvinger: Current Status and Outlook

In Kongsvinger, 9 companies are registered within the home goods store industry, with a total of 32 employees and combined sales of NOK 27.7 million in 2025. The industry has been marked by significant variations over time, with a sharp sales decline in 2019 and a rebound in 2021. The most stable companies have higher EBITDA margins and better sales growth, while some companies have experienced quiet declines or activity halts. The industry has a clear focus on AS organizational form, and there are no registered bankruptcies in the municipality.

Sales and employee development (2016–2025):

Sales declined sharply by 36.4% in 2019, but recovered with a 70.0% growth in 2021. The number of employees has been more stable, with an average value of 32–36 in recent years. The most stable period has been from 2021 to 2025, with an average annual sales growth of 4.5%.

There are 9 companies registered in Kongsvinger within the home goods store industry, with the following selected examples:

1. Princess Avd 605 Kongsvinger (AS, 11 employees, sales NOK 8.4M, EBITDA margin 2%)
2. Kid Interiør As 112 Avd Kongsvinger (AS, 8 employees, sales NOK 12.2M, EBITDA margin 14%)
3. Nille Kongsvinger (AS, 8 employees, sales NOK 0, EBITDA margin 0%)
4. Hage & Motor As (AS, 5 employees, sales NOK 16.6M, EBITDA margin 8%)
5. Guri Malla As (AS, 4 employees, sales NOK 4.8M, EBITDA margin 0%)

Most companies are AS-organized, and there are no bankruptcy registrations. Kid Interiør As stands out as one of the most profitable with a high EBITDA margin of 14%.

All 9 companies in the industry are registered in Kongsvinger municipality, with a focus on central areas such as Tommelstads gate 1 and Otto Wengs veg 8. No activity is registered in other districts or municipalities. There are 6 companies and 37 employees in Kongsvinger, with combined sales of NOK 42.0 million and an operating margin of 6%.

Bankruptcies and stabilization:

No companies in the industry are registered as bankrupt, but several companies have experienced quiet declines or activity halts. For example, Nille Kongsvinger and Ad Trykk Og Brodering As have no sales or employees, which may indicate temporary or permanent decline. At the same time, companies such as Kid Interiør As and Hage & Motor As have shown stable or growing sales over time, with higher EBITDA margins.

Organizational form:

All companies are AS-organized, with an average total equity of NOK 4.5 million and debt of NOK 10.8 million.

Outlook for Entrepreneurs

For entrepreneurs in the home goods store industry in Kongsvinger, there are both opportunities and challenges. The industry has shown greater stability in recent years, with a 17.3% sales growth from 2024 to 2025. Companies with high EBITDA margins (such as Kid Interiør As) can provide a good starting point for new companies. However, it is important to be aware of the greater variations in sales and operating results, which can be influenced by local market conditions and competitive situations.

SmartGrunder can help entrepreneurs find suitable locations in Kongsvinger, with a focus on areas with high customer traffic and existing business activity.

Financial services group in Kongsvinger has 12 companies, which is more than the 9 companies in the home goods store industry. Sales in financial services have been more stable, with an average annual growth of 4.5% from 2016 to 2025. Compared to the home goods store industry, financial services have a lower operating margin, but a higher number of employees (average 55 in 2025 vs. 32 in home goods store).

Peer companies in financial services:

Financial services have a broader industry scope, but the home goods store industry has a higher EBITDA margin in its most profitable companies.

Home goods store industry in Kongsvinger has a stable, but variable development. With 9 companies and an average sales of NOK 3.1 million per company, there are growth opportunities, especially for companies with high EBITDA margins and stable operations. However, it is important to be aware of the greater variations in sales and operating results, which can be influenced by local market conditions and competitive situations. SmartGrunder can help entrepreneurs find suitable locations in Kongsvinger, with a focus on areas with high customer traffic and existing business activity.