Industry · municipality
Home Goods Store Industry in Kragerø: A Comprehensive Analysis
Insights into Companies, Statistics, and Future Prospects
Executive Summary
Industry Overview
In Kragerø, there are 10 companies registered within the home goods store industry. In recent years, the industry has shown variations in sales and number of employees, with a significant decline in 2019 and a gradual increase since 2022. There are no bankruptcy registrations among companies in the industry, indicating a stable industry. The most active companies are found in Sannidal and Jomfruland, while Kragerø center has lower activity.
Economic Trends
Sales:
- 2016: NOK 10.6M
- 2017: NOK 12.3M (+16.2%)
- 2018: NOK 12.6M (+2.4%)
- 2019: NOK 6.2M (-50.7%)
- 2020: NOK 5.5M (-10.7%)
- 2021: NOK 4.8M (-13.6%)
- 2022: NOK 4.4M (-8.3%)
- 2023: NOK 5.0M (+13.3%)
- 2024: NOK 5.9M (+19.2%)
- 2025: NOK 5.2M (-13.0%)
Employees:
- 2016: 17
- 2017: 23 (+35.3%)
- 2018: 23 (0.0%)
- 2019: 18 (-21.7%)
- 2020: 15 (-16.7%)
- 2021: 17 (+13.3%)
- 2022: 23 (+35.3%)
- 2023: 23 (0.0%)
- 2024: 20 (-13.0%)
- 2025: 18 (-10.0%)
- 2026: 17 (-5.6%)
Sales have been marked by a sharp decline in 2019, but have since shown gradual improvement. Employees have shown more variation, with a peak in 2022 and a decline in 2025.
Companies in the Industry
In Kragerø, there are 10 companies registered within the home goods store industry. The most important organizational forms are AS (4 companies, 19 employees) and ENK (6 companies, 0 employees). Examples of companies:
- Nille Sannidal (AS, 7 employees, Sannidal)
- Princess Avd 210 Kragerø (AS, 6 employees, Sannidal)
- Brand Dialog As (AS, 1 employee, Jomfruland)
Many companies have 0 employees or 0 sales, which may indicate registrations without activity. The most profitable company is Brand Dialog As in Jomfruland, with 23% revenue growth and 19% EBITDA margin.
Business Geography
| Place | Number of Companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Sannidal | 2 | 13 | 4.2M | 97.9K |
| Kragerø | 1 | 5 | 0 | 0 |
| Jomfruland | 1 | 1 | 704.0K | 144.0K |
Sannidal is the most active area with 2 companies and 13 employees. Kragerø center has one company with 0 sales, while Jomfruland has one company with positive operating results and a high EBITDA margin.
Business Dynamics
- Bankruptcy Statistics: No companies in the industry are registered for bankruptcy.
- Operating Results: Most companies have 0 sales or 0 operating results, but Brand Dialog As in Jomfruland has positive operating results (NOK 123.0K) and a high EBITDA margin (19%).
- Development: Sales and number of employees have been unstable, with a sharp decline in 2019 and a gradual increase since 2022. This may indicate challenges with operating economics and market share.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the home goods store industry in Kragerø, there are both challenges and opportunities:
- Opportunities:
- Jomfruland has shown positive development with 23% revenue growth and a high EBITDA margin (19%).
- Sannidal has a good foundation with 2 companies and 13 employees.
- Challenges:
- Sales and number of employees have been unstable, with a sharp decline in 2019.
- Many companies have 0 employees or 0 sales, which may indicate registrations without activity.
Entrepreneurs should consider focusing on areas with positive operating results and high EBITDA margins, as well as leveraging local market conditions.
Outlook for Financial Services
Financial Services industry in Kragerø has 15 companies, which is more than the home goods store industry (10 companies). The main trends:
- Sales:
- 2016: NOK 19.5M
- 2017: NOK 21.8M (+11.6%)
- 2018: NOK 24.5M (+12.5%)
- 2019: NOK 11.5M (-52.9%)
- 2020: NOK 13.4M (+16.4%)
- 2021: NOK 13.1M (-2.1%)
- 2022: NOK 13.5M (+2.7%)
- 2023: NOK 17.6M (+30.7%)
- 2024: NOK 15.8M (-10.5%)
- 2025: NOK 16.4M (+3.8%)
- Employees:
- 2016: 37
- 2017: 40 (+8.1%)
- 2018: 38 (-5.0%)
- 2019: 32 (-15.8%)
- 2020: 22 (-31.2%)
- 2021: 21 (-4.5%)
- 2022: 26 (+23.8%)
- 2023: 32 (+23.1%)
- 2024: 26 (-18.8%)
- 2025: 28 (+7.7%)
- 2026: 27 (-3.6%)
Financial Services has a more stable development compared to the home goods store industry, with higher sales and number of employees. This may indicate that financial services have a better market share and operating economics.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Anne Lene Groven | art gallery | Rørvikveien 3, 3770 Kragerø | NOK 0 | 0 | NOK 0 |
| Ark Kragerø Sentrum | bookstore | Storgata 14, 3770 Kragerø | NOK 0 | 6 | NOK 0 |
| Havgap Tone Sunde Sanchez | art gallery | Storgata 10, 3770 Kragerø | NOK 0 | 0 | NOK 0 |
| L Lerin As | art gallery | Torvgata 3, 3770 Kragerø | NOK 0 | 7 | NOK 0 |
| Galleri Nicolines Hus As | art gallery | Stines Bakke 5, 3770 Kragerø | NOK 1.8M | 1 | NOK -232.0K |
Conclusion
Home goods store industry in Kragerø has shown variations in sales and number of employees, with a sharp decline in 2019 and a gradual increase since 2022. There are no bankruptcy registrations, indicating a stable industry. The most active companies are found in Sannidal and Jomfruland, while Kragerø center has lower activity. For entrepreneurs, opportunities exist in areas with positive operating results and high EBITDA margins, as well as leveraging local market conditions. SmartGrunder can help entrepreneurs find suitable addresses in Kragerø for this industry.