Industry · municipality
home goods store in Kristiansund
An analysis of the industry, companies, and development in the municipality
Brief Industry Overview
Industry Overview
In Kristiansund, 11 companies operate within the home goods store industry, employing a total of 77 people and generating combined sales of NOK 70.5 million in 2025. The industry has experienced both strong growth and downturns, with a peak in 2021 (NOK 90.1 million) and a decline of 5.6% from 2024 to 2025. There is a clear variation in company size and financial health, with some companies reporting negative EBITDA values.
Economic Development
Sales Development (2016–2025):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 39.7M | - |
| 2017 | 39.7M | +0.1% |
| 2018 | 41.1M | +3.4% |
| 2019 | 54.0M | +31.4% |
| 2020 | 78.4M | +45.4% |
| 2021 | 90.1M | +14.8% |
| 2022 | 84.4M | -6.3% |
| 2023 | 82.6M | -2.1% |
| 2024 | 74.6M | -9.7% |
| 2025 | 70.5M | -5.6% |
Employees (2016–2026):
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 54 | - |
| 2017 | 59 | +9.3% |
| 2018 | 57 | -3.4% |
| 2019 | 71 | +24.6% |
| 2020 | 74 | +4.2% |
| 2021 | 73 | -1.4% |
| 2022 | 73 | 0.0% |
| 2023 | 75 | +2.7% |
| 2024 | 69 | -8.0% |
| 2025 | 70 | +1.4% |
| 2026 | 76 | +8.6% |
The industry experienced strong growth from 2019 to 2020, but has since faced a continuous decline in sales. Employee numbers have been more stable, with an increase of 8.6% from 2025 to 2026.
Companies in the Industry
List of Companies in Kristiansund (2025):
| Company | Legal Form | Number of Employees | EBITDA (NOK) | Notes |
|---|---|---|---|---|
| Rusta Retail As Avd 380 | AS | 24 | 5.5M | Largest company with high EBITDA margin (11%) |
| Feel Futura | AS | 11 | -485.5K | Negative EBITDA, but stable sales (NOK 7.4M) |
| Kid Interiør As 16 Avd | AS | 8 | 2.1M | High EBITDA margin (14%) |
| Nille Futura | AS | 8 | 0 | Inactive company |
| Nille Storkaia | AS | 7 | 0 | Inactive company |
| Princess Avd 410 | AS | 7 | 122.4K | Small, but positive EBITDA |
| Kremmerhuset Ting & Sånt | AS | 4 | -181.0K | Negative EBITDA, but high sales (NOK 3.8M) |
| Nordmøre Kjøkken | AS | 3 | 0 | Inactive company |
| Hilde Naas | ENK | 0 | 0 | New company with no activity |
| Vintage Treasures Isaksen | ENK | 0 | 0 | New company with no activity |
Legal Form: 9 of 11 companies are AS, while 2 are ENK (sole proprietorships). AS companies dominate with higher EBITDA and sales, but some face financial challenges.
Geographic Distribution
Activity in Kristiansund:
- Industriveien 17 is the headquarters for 7 of 11 companies, including Rusta Retail, Feel Futura, Kid Interiør, and Princess.
- Arnulf Øverlands gate 2 is home to Nille Storkaia and Princess Avd 432.
- Frei has two companies (Hilde Naas and Vintage Treasures), but they have no activity yet.
The concentration on Industriveien 17 indicates a cluster formation, which can provide both advantages through collaboration and challenges through competition.
Business Dynamics and Bankruptcy Statistics
Bankruptcy: None of the 11 companies are bankrupt, but several have negative EBITDA values (e.g., Feel Futura and Kremmerhuset). This may indicate financial challenges in some companies.
Operating Results:
- Rusta Retail has the highest EBITDA (NOK 5.5M) and highest EBITDA margin (11%).
- Nille Futura and Nille Storkaia have no sales or operating results.
Conclusion: The industry has a mix of stable and unstable companies, with a need for increased efficiency and cost management.
Outlook for Entrepreneurs
Short-Term Challenges:
- Sales have fallen by 5.6% from 2024 to 2025, and there is a risk of further decline.
- Competition is highly concentrated on Industriveien 17, which may make it difficult to establish oneself.
Long-Term Opportunities:
- There are 11 companies in the industry, showing a stable presence in the municipality.
- New companies (e.g., Hilde Naas and Vintage Treasures) may provide opportunities for specialization or unique offerings.
Recommendation: Entrepreneurs should consider differentiating themselves through unique products or services, as well as leveraging the existing cluster on Industriveien 17.
Outlook for Financial Services
Outlook for Financial Services (Parent Industry)
Contrast to home goods store:
- Financial services have 19 companies in Kristiansund, compared to 11 in home goods store.
- Sales in financial services reached NOK 102.0 million in 2021, while home goods store had NOK 90.1 million.
- Employees in financial services have been more stable (83 in 2021) compared to home goods store (73 in 2021).
Peer Companies in Financial Services:
| Company | Industry | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|
| Ark Amfi Futura Kristiansund Avd 7600 | Bookstore | 8.0M | 1.2M |
| Ark Storkaia Brygge Kristiansund Avd 7800 | Bookstore | 0 | 0 |
| Nordic Light International Festival Of Photography As | Art Gallery | 0 | 0 |
Conclusion: Financial services are more established in the municipality, with higher sales and more companies. This can present a challenge for home goods store entrepreneurs, but also opportunities for collaboration.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Amfi Futura Kristiansund Avd 7600 | bookstore | Industriveien 17, 6517 Kristiansund | NOK 8.0M | 5 | NOK 1.2M |
| Ark Storkaia Brygge Kristiansund Avd 7800 | bookstore | Arnulf Øverlands gate 2-6, 6509 Kristiansund | NOK 0 | 0 | NOK 0 |
| Chirsten Hagland | bookstore | c/o Chirsten Hagland|Peter Rosentræders gate 3, 6508 Kristiansund | NOK 0 | 0 | NOK 0 |
| Chirsten Hagland | bookstore | c/o Chirsten Hagland|Peter Rosentræders gate 3, 6508 Kristiansund | NOK 0 | 0 | NOK 0 |
| Nordic Light International Festival Of Photography As | art gallery | Konsul Knudtzons gate 4B, 6509 Kristiansund | NOK 0 | 0 | NOK 0 |
| Norli Alti Futura, Kristiansund | bookstore | Industriveien 17, 6517 Kristiansund | NOK 0 | 6 | NOK 0 |
| Skribella Eikrem | bookstore | Omagata 32, 6516 Kristiansund | NOK 0 | 0 | NOK 0 |
| Vintage & Boutique Guitars As | art gallery | Sommerroveien 11A, 6518 Kristiansund | NOK 0 | 0 | NOK 0 |
Conclusion
The home goods store industry in Kristiansund has a mix of stable and unstable companies, with a concentration on Industriveien 17. Although sales have declined in recent years, there are still 11 companies in the industry, showing a visible presence. Entrepreneurs should consider differentiating themselves and leveraging the existing cluster, but be aware of competition and financial challenges. SmartGrunder can help find optimal addresses and strategies for establishment in the municipality.