Home Goods Store Industry in Levanger: A Comprehensive Analysis

Levanger has an active home goods store sector with 9 registered companies in 2025, employing 47 people. The industry has experienced both growth and decline over the years, with a sales peak of NOK 53.9 million in 2023 followed by a sharp decline to NOK 32.6 million in 2025. The most stable companies are J K E Design Levanger AS and Kid Interiør AS, which have positive EBITDA and high sales growth. At the same time, data shows that some companies, such as Feel Levanger and Kremmerhuset, have negative results and low margins. The industry is concentrated in Levanger, with a focus on shopping centers such as Magneten.

Sales and employees over time:

The industry reached a sales peak in 2021 (NOK 50.0M) and 2023 (NOK 53.9M), but has since experienced a sharp decline of 26.2% from 2024 to 2025. The number of employees grew from 36 in 2016 to 47 in 2025, with a decline of 12.8% in 2026. The most stable period was between 2020 and 2022, with an average annual growth of 12.5% in employees and 12.4% in sales.

Levanger has 9 companies in home goods retail, distributed as follows:

• AS (6 companies, 40 employees): Dominates the industry with companies such as J K E Design Levanger AS (founded 2005), Kid Interiør AS (founded 2006), and Princess AS (founded 2001).
• ENK (3 companies, 0 employees): Bisan Alhamzah (founded 2025), Rune Lyngen (founded 2006), and Interiørsenteret Trøndelag AS (founded 2012).

Key companies:

• Kid Interiør AS: Has the highest EBITDA margin (14%) and positive sales growth (4%) in 2025.
• Princess AS: Stable with positive EBITDA (NOK 146,800) and 2% margin.
• Feel Levanger AS: Has negative EBITDA (-NOK 520,200) and 0% sales growth in 2025.

All 9 home goods retail companies in Levanger are registered in Levanger Municipality, with the following distribution:

• Magneten Shopping Center (6 companies): J K E Design, Nille, Kid Interiør, Princess, Kremmerhuset, and Interiørsenteret Trøndelag.
• Moafjæra 14 (1 company): Feel Levanger.
• Ankolmvegen 18 (1 company): Bisan Alhamzah.
• Torhaugen 21, Åsen (1 company): Rune Lyngen.

Shopping centers like Magneten are the most important neighborhood for home goods retail in Levanger.

Bankruptcies and financial challenges:

• No companies are registered as bankrupt in home goods retail in Levanger.
• Negative EBITDA is observed in the following companies:
• Feel Levanger AS (-6% margin)
• Kremmerhuset Ting & Sånt AS (-4% margin)
• Nille Levanger AS has 0 sales and 0 employees in 2025, which may indicate closure or transition to other operations.

Stable companies:

• Kid Interiør AS (14% EBITDA margin)
• Princess AS (2% EBITDA margin)
• J K E Design AS (2% EBITDA margin)

Outlook for Founders

Opportunities and challenges:

• Market size: Home goods retail in Levanger has a stable presence with 9 companies, but a sales decline of 26.2% from 2024 to 2025.
• Competitiveness: Companies with high EBITDA margins (such as Kid Interiør) and stable sales figures (such as J K E Design) can be models for new founders.
• Shopping centers: Magneten Shopping Center is a key location for home goods retail, with potential for collaboration and a focus on customer satisfaction.
• Cost control: Companies with negative EBITDA (such as Feel Levanger) demonstrate a need for efficiency and cost control.

Recommendation: Founders should consider focusing on innovation, customer customization, and collaboration with existing companies in shopping centers to ensure competitiveness.

Contrast with home goods retail:

• Financial services in Levanger have 13 companies, compared to 9 in home goods retail.
• Sales: Financial services had NOK 72.6M in 2023, compared to NOK 53.9M for home goods retail.
• Employees: Financial services had 62 employees in 2023, compared to 42 in home goods retail.

Peer companies in financial services:

Conclusion: Financial services have higher volume and number of companies, but home goods retail has higher margins (2% vs. 0% in financial services). Founders in home goods retail should consider combining with financial services to strengthen operations.

Levanger has a stable home goods retail industry with 9 companies and 47 employees, but with challenges in sales and margins. Companies such as Kid Interiør and J K E Design demonstrate that it is possible to achieve positive EBITDA and stable growth. Founders should consider focusing on innovation, customer customization, and collaboration with existing companies in shopping centers. At the same time, attention should be paid to financial challenges, such as negative EBITDA at some companies. SmartGrunder can help founders find optimal addresses in Levanger for home goods retail, based on data and market trends.