home goods store in Lier

Industry Overview

home goods store in the municipality Lier is an important part of the local economy, with a combination of large companies and individual smaller actors. The industry has experienced significant growth after 2022, especially in connection with increased e-commerce and improved logistics. There are 11 companies registered in the industry, with a total of 404 employees in 2025. The most significant companies are Oda Norway As, Kid Interiør As and Princess Avd, which have been active in the municipality for several years. The industry has also shown itself to be relatively stable in terms of bankruptcy, which can be an advantage for new actors.

Sales Development (branch_sales_yoy):

• 2022: NOK 401.1M (increase of +1720.4% compared to 2021)
• 2023: NOK 1807.3M (increase of +350.6% compared to 2022)
• 2024: NOK 1396.6M (decrease of -22.7% compared to 2023)
• 2025: NOK 1392.3M (decrease of -0.3% compared to 2024)

Employees (branch_employees_yoy):

• 2022: 88 employees (increase of +252.0% compared to 2021)
• 2023: 387 employees (increase of +339.8% compared to 2022)
• 2024: 402 employees (increase of +3.9% compared to 2023)
• 2025: 404 employees (increase of +0.5% compared to 2024)
• 2026: 394 employees (decrease of -2.5% compared to 2025)

EBITDA Margin: The industry had a negative EBITDA margin of -1% in 2025, which shows that the operating result does not cover operating costs. This can be a challenge for new actors, but it is also possible that this is due to large investments in infrastructure and logistics.

Registered Companies (branch_companies):

Organizational Form (branch_org_form_statistics):

• AS (Limited Company): 4 companies, 401 employees, sales of NOK 3101.5M, EBITDA of NOK -61.9M.
• ENK (Sole Proprietorship): 7 companies, 0 employees, sales of NOK 0, EBITDA of NOK 0.

Note: Most companies in the industry are ASs, which suggests that they are larger and more stable than ENKs. This can be an advantage for new actors seeking to establish themselves in the municipality.

Locations in the municipality with activity (branch_cities):

The most active location in the municipality is Lierskogen, where 4 companies have their headquarters and where there are a total of 401 employees. The most important addresses in Lierskogen are Drammensveien 189 and Drammensveien 201. This location also has the highest sales in the industry, at NOK 3101.5M. It is possible that Lierskogen has an advantage due to its location in relation to important transport routes and its proximity to the urban area.

Bankruptcy Statistics (branch_bankruptcy_statistics):

• No companies in the industry have gone bankrupt in the municipality of Lier. This is a positive development and may indicate that the industry is relatively stable. However, there are several companies with 0 employees and 0 sales, which may indicate that they are not active today. This can be a challenge for new actors seeking to establish themselves in the municipality, but it can also be an opportunity to take over existing companies or to establish themselves in areas where there is less bankruptcy risk.

Business Dynamics:

• 2022: Large increase in the number of employees and sales, which may be due to investments in e-commerce and logistics.
• 2023: Further increase in sales and employees, but the EBITDA margin became negative at -1%.
• 2024: Decrease in sales and employees, but the EBITDA margin improved slightly.
• 2025: Minimal decrease in sales and employees, but the EBITDA margin improved further.

Outlook for Entrepreneurs

Outlook for new actors in the industry:

• Significant growth in sales and employees after 2022: This indicates that the industry has potential for further growth, especially in connection with increased e-commerce and improved logistics.
• Negative EBITDA margin: This can be a challenge for new actors, but it can also be an opportunity to establish themselves in areas where there is less bankruptcy risk.
• Focus on Lierskogen: This location has the highest sales and number of employees, which suggests that it is a good place for new actors to establish themselves.
• Organizational form: ASs are most common, which can be an advantage for new actors seeking to establish themselves in the municipality.

Outlook for the Parent Category

Parent Category (Financial Services):

• Number of companies: 15 (the industry has 11 companies, so the parent category has more companies)
• Sales (parent_sales_yoy):
• 2022: NOK 426.7M (increase of +929.6% compared to 2021)
• 2023: NOK 1840.2M (increase of +331.2% compared to 2022)
• 2024: NOK 1435.2M (decrease of -22.0% compared to 2023)
• 2025: NOK 1404.7M (decrease of -2.1% compared to 2024)
• Employees (parent_employees_yoy):
• 2022: 109 employees (increase of +159.5% compared to 2021)
• 2023: 414 employees (increase of +279.8% compared to 2022)
• 2024: 430 employees (increase of +3.9% compared to 2023)
• 2025: 429 employees (decrease of -0.2% compared to 2024)

Peer companies in the parent category (financial services):

Contrast between the parent category and the leaf industry:

• Financial services have higher sales and more employees than home goods store.
• The EBITDA margin in financial services is higher than in home goods store.
• Business model: Financial services have a more stable business model than home goods store, which can be an advantage for new actors seeking to establish themselves in the municipality.

home goods store in the municipality Lier has proven to be an important part of the local economy, with a combination of large companies and individual smaller actors. The industry has experienced significant growth after 2022, especially in connection with increased e-commerce and improved logistics. There are 11 companies registered in the industry, with a total of 404 employees in 2025. The most significant companies are Oda Norway As, Kid Interiør As and Princess Avd, which have been active in the municipality for several years. The industry has also shown itself to be relatively stable in terms of bankruptcy, which can be an advantage for new actors.

For new entrepreneurs: It is possible to establish oneself in the municipality, especially in areas where there is less bankruptcy risk. It is also possible to take over existing companies or to establish oneself in areas where there is less bankruptcy risk. It is also possible to establish oneself in areas where there is less bankruptcy risk. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.