Industry · municipality
Home Goods Store Industry in Lillesand: Current Status and Outlook
Analysis of companies, sales, employees, and development trends in Lillesand for the home goods store industry, with a comparison to the financial services group.
Executive Summary
Industry Overview
In Lillesand, there are 3 companies registered within the home goods store industry. The industry has shown both strong growth and significant fluctuations over time, with a sales growth of 15.7% in 2023 followed by a decline of 11.2% in 2024. Employment trends have been even more volatile, with an increase from 42 to 45 employees in 2022–2023, followed by a sharp decline to 10 employees in 2024. There are no registered bankruptcies in the industry, but there is a clear variation in company size and organizational forms.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Annual Growth |
|---|---|---|
| 2016 | 3.6M | - |
| 2017 | 4.1M | +12.1% |
| 2018 | 4.4M | +6.4% |
| 2019 | 0.33M | -92.3% |
| 2020 | 3.8M | +1038.7% |
| 2021 | 3.9M | +1.5% |
| 2022 | 5.2M | +35.1% |
| 2023 | 6.0M | +15.7% |
| 2024 | 5.3M | -11.2% |
| 2025 | 5.3M | -0.3% |
Employment Development (2016–2026):
| Year | Number of Employees | Annual Growth |
|---|---|---|
| 2016 | 11 | - |
| 2017 | 8 | -27.3% |
| 2018 | 4 | -50.0% |
| 2019 | 4 | +0.0% |
| 2020 | 10 | +150.0% |
| 2021 | 9 | -10.0% |
| 2022 | 42 | +366.7% |
| 2023 | 45 | +7.1% |
| 2024 | 10 | -77.8% |
| 2025 | 12 | +20.0% |
| 2026 | 10 | -16.7% |
The industry experienced strong growth in 2020–2022, but has since been marked by instability. The most dramatic sales decline occurred in 2019, while the employment increase in 2022 was extremely high (366.7%).
Companies in the Industry
The following companies are registered in the home goods store industry in Lillesand:
- Nille Lillesand (Senterveien 30) – AS, 6 employees, established 2008-06-16
- Princess Avd 509 Lillesand (Senterveien 30) – AS, 5 employees, established 2019-08-01
- Larsen Sales (Seljelia 18) – ENK, 0 employees, established 2023-01-30
Organizational Forms:
- AS (Joint Stock Company): 2 companies, 11 employees total
- ENK (Sole Proprietorship): 1 company, 0 employees
None of the companies are registered bankrupt, but Larsen Sales has no reported financial data. Princess Avd 509 had an EBITDA of NOK 122.4K and sales of NOK 5.3M in 2023.
Business Geography
All 3 companies in the industry are registered in the Lillesand city center, with the following distribution:
- Lillesand (city center): 3 companies, 11 employees total, sales of NOK 5.3M (2023)
No activity is registered in other districts or municipalities. The companies are concentrated in Senterveien 30 and Seljelia 18, indicating a focus on central business areas.
Business Dynamics
Bankruptcy Statistics:
- No bankruptcy registrations in the industry in Lillesand over the analysis network.
Company Dynamics:
- Princess Avd 509 has been the most stable company, with continuous sales and employees since 2019.
- Nille Lillesand has no reported sales or EBITDA in 2023, which may indicate a decline or lack of reporting.
- Larsen Sales (established 2023) has no financial data, which may indicate a new start-up or limitations in reporting.
The industry has been marked by larger fluctuations in both sales and employees, especially during the period 2019–2022.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the home goods store industry in Lillesand, there are both opportunities and challenges:
- Opportunities:
- Higher sales in 2022–2023 (NOK 6.0M) show potential for growth in a stable market key.
- Concentration of companies in the city center can provide benefits from existing customer networks and infrastructure.
- Challenges:
- Large volatility in sales and employees (e.g., -92.3% in 2019, +366.7% in 2022) can make it difficult to plan long-term strategies.
- Missing financial data for some companies may indicate uncertainty or limitations in reporting.
Recommendation: Entrepreneurs should consider establishing themselves in central locations and focus on stable sales channels to handle market fluctuations.
Outlook for Financial Services
Outlook for Financial Services (Parent Industry)
The financial services group in Lillesand has 5 companies, compared to 3 companies in the home goods store industry. The development shows similarity in sales growth, but differences in employment development:
- Sales (2025): NOK 5.3M for both the industry and parent group.
- Employment Development: The parent group had 50 employees in 2023, while home goods store had 45 employees in the same year.
Peer companies in financial services:
| Name | Address | Sales | EBITDA | Employees |
|---|---|---|---|---|
| Liv Og Lek Liv Astrid Aartun | Rosenberg Ringgate 22A, 4790 Lillesand | NOK 0 | NOK 0 | 0 |
| Norli Ringo Lillesand Senter | Storgata 6, 4790 Lillesand | NOK 0 | NOK 0 | 7 |
The parent group has a higher number of companies, but a lower employment level compared to the home goods store industry.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Liv Og Lek Liv Astrid Aartun | newspapers/stationery store | Rosenberg Ringgate 22A, 4790 Lillesand | NOK 0 | 0 | NOK 0 |
| Norli Ringo Lillesand Senter | bookstore | Storgata 6, 4790 Lillesand | NOK 0 | 7 | NOK 0 |
Conclusion
The home goods store industry in Lillesand has shown both strong growth and instability over time. With 3 companies and a concentration in the city center, it is possible to utilize existing infrastructure. Entrepreneurs should be aware of market fluctuations, but there is potential for growth in a stable market key. At the same time, comparisons with the financial services group should be considered to identify strategic opportunities. SmartGrunder can help find optimal locations in Lillesand for this industry.