Home Trade in Lindesnes: Current Status and Outlook

Other Observations

• Stable Number of Companies: Although the number of employees has varied over time, there were 11 companies in the industry in Lindesnes in 2026, indicating a certain level of stability in the company structure.
• No Bankruptcies in the Industry: None of the registered companies in the industry have gone bankrupt, suggesting a relatively stable industry.
• New Companies: Several new companies were registered in 2023 and 2024, particularly in the form of ENK (sole proprietorships), which may indicate some interest in starting up in the industry.
• Inactivity Among Some Companies: Several companies have 0 employees and 0 sales, which may indicate that they are inactive or in the start-up phase.

For entrepreneurs considering starting up in the home trade industry in Lindesnes, the data indicates the following:

• Stable Market: With no bankruptcies in the industry and a relatively stable number of companies, this may indicate a stable market not marked by major crises.
• Growth in Lindesnes: The single company location in Lindesnes had a sales growth of 41% in 2026, which may indicate potential growth opportunities in this part of the municipality.
• Mandal as an Important Market: With 4 companies and 27 employees in Mandal compared to 1 company and 5 employees in Lindesnes, Mandal may be an important market advantage for new companies.
• EBITDA Margins: The most profitable companies in the industry had EBITDA margins of up to 14%, which may be an important factor to consider when planning a business model.
• SmartGrunder Can Help: SmartGrunder can help entrepreneurs find suitable locations in Lindesnes for home trade, especially in Mandal where there is greater industrial activity.

Comparison with Financial Services

• Larger Industry Group: The broader industry financial services has 19 companies in Lindesnes compared to 11 companies in home trade, showing that financial services is a larger industry group in the municipality.
• Higher Sales and Employees: In 2025, financial services had total sales of NOK 42.4 million compared to NOK 37.7 million for home trade. The number of employees in financial services was 49 in 2025, while home trade had 27 employees.
• Peer Companies in Financial Services: Current peer companies in financial services include bookstores and art galleries, such as:

• Contrast with Home Trade: While financial services has a broader variation in company forms and sizes, home trade in Lindesnes is dominated by AS companies. Financial services also had higher sales growth in 2021 (16.6%) compared to home trade's 15.9%.
• SmartGrunder Can Help: SmartGrunder can help entrepreneurs find suitable locations in Lindesnes for home trade, especially in Mandal where there is greater industrial activity.

Home trade in Lindesnes shows a stable market with no bankruptcies and some growth in parts of the municipality. Mandal stands out as an important market advantage with more companies and employees, while Lindesnes has shown high sales growth in 2026. With EBITDA margins of up to 14% at some companies, this may be an attractive industry for entrepreneurs. At the same time, the comparison with financial services shows that there is a broader industry group in the municipality, but home trade has its own stability and potential. SmartGrunder can help entrepreneurs find suitable locations in Lindesnes for home trade, especially in Mandal where there is greater industrial activity.

• Sales: In 2025, home trade in Lindesnes had total sales of NOK 37.7 million, which is an increase of 15% compared to 2024. This growth is part of a general increase in sales after a decline in 2020-2021.
• Employees: The number of employees in the industry decreased from 30 in 2024 to 27 in 2025, but increased to 30 in 2026. This shows a certain level of stability in the number of employees over time.
• Annual Development: Sales grew by 15.7% from 2016 to 2017, but declined by 16.4% from 2018 to 2019. In 2025, sales grew by 15% compared to 2024, showing a gradual increase in sales over time.
• Employee Development: The number of employees grew by 17.6% from 2016 to 2017, but declined by 27.5% from 2019 to 2020. In 2026, the number of employees increased by 11.1% compared to 2025, showing a gradual increase in the number of employees over time.

In Lindesnes, there are 11 companies registered in home trade, distributed as follows:

• AS (Anonym Aksjeselskap): 5 companies with a total of 32 employees, NOK 36.8 million in operating income, and NOK 2.7 million in EBITDA.
• ENK (Enkeltpersonsforetak): 4 companies with 0 employees and 0 sales.
• ANS (Anonyn Sammenslutning): 1 company with 0 employees and 0 sales.

The most well-known companies in the industry include:

1. Kid Interiør As 33 Avd Amfi Mandal – 8 employees, NOK 7.3 million in sales, and NOK 1.1 million in EBITDA.
2. Strai Kjøkken Lindesnes As – 5 employees, NOK 22.9 million in sales, and NOK 1.5 million in EBITDA.
3. Nille Mandal – 11 employees, NOK 0 in sales, and NOK 0 in EBITDA (the company is inactive).

There are also several new companies registered in 2023 and 2024, particularly in the form of ENK, which may indicate some interest in starting up in the industry.

Home trade in Lindesnes is distributed as follows:

1. Mandal: 4 companies, 27 employees, NOK 14.0 million in sales, and NOK 1.3 million in EBITDA.
2. Lindesnes: 1 company, 5 employees, NOK 22.8 million in sales, and NOK 1.5 million in EBITDA.

Mandal therefore has greater industrial activity compared to Lindesnes, with more companies and employees. Lindesnes, however, has a higher sales growth (41% in 2026) compared to Mandal (3% in 2026). This may indicate that Lindesnes has potential growth opportunities in the future, while Mandal is a more established market.

Home trade in Lindesnes shows a stable market with 11 companies and 27 employees in 2026. Sales grew by 15% from 2024 to 2025, showing a gradual increase in sales over time. Mandal is the most important market with 4 companies and 27 employees, while Lindesnes has shown a high sales growth of 41% in 2026. None of the companies in the industry have gone bankrupt, indicating a relatively stable industry. The most profitable companies had EBITDA margins of up to 14%, which may be an important factor to consider when planning a business model. SmartGrunder can help entrepreneurs find suitable locations in Lindesnes for home trade, especially in Mandal where there is greater industrial activity.