Industry · municipality
Home Goods Store Industry in Lyngdal: Current Status and Outlook
Analysis of Companies, Economy, and Development Trends in Lyngdal for Entrepreneurs and Local Decision-Makers
Executive Summary
Industry Overview
In Lyngdal, there are 5 companies registered within the home goods store industry. In recent years, the industry has shown stable to growing development, with an increase in both sales and number of employees. Although some companies have negative EBITDA values, most show positive results. The industry is concentrated in the Lyngdal town center, with a focus on Fiboveien and Kirkeveien. This is an important observation for entrepreneurs considering establishing themselves in the municipality.
Economic Overview
Sales and employee development:
- Sales: From NOK 42.1 million in 2016 to NOK 89.7 million in 2025, with an average annual growth of approximately 6.5%.
- Employees: Increasing trend from 34 in 2016 to 49 in 2025, with a growth of approximately 44%.
Annual growth:
- Sales had a growth of +47.5% from 2017 to 2018, and stable growth of +9.6% from 2023 to 2024.
- Employees had a growth of +25% from 2017 to 2018, and a weak decline of -4.1% from 2025 to 2026.
Margins: The EBITDA margin for the industry is 4%, with variations between companies. Spar Kjøp As has a negative EBITDA margin of -6%, while Rusta Retail As has a strong margin of 11%.
Companies in the Industry
Registered companies:
| Company | Legal Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Spar Kjøp As Avd Lyngdal | AS | 20 | 37.0M | -2.3M |
| Rusta Retail As Avd 375 Lyngdal | AS | 15 | 33.9M | 4.0M |
| Kid Interiør As 100 Avd Amfi Lyngdal | AS | 12 | 14.6M | 2.1M |
| Broderistua As | AS | 3 | 1.8M | -84.0K |
| Bradriv Nils Brastad | ENK | 0 | 0 | 0 |
Legal forms: All companies are AS entities, except Bradriv Nils Brastad, which is an ENK. Most companies have been in operation since 2012–2018, with an average age of approximately 7 years.
Business Geography
Distribution of activity:
- Lyngdal: 4 companies, 50 employees, sales of NOK 87.4 million.
- Konsmo: 1 company (Bradriv Nils Brastad), 0 employees, 0 sales.
Important addresses:
- Fiboveien 6, 13c, and 1 in Lyngdal are main locations for companies.
- Kirkeveien 17 in Lyngdal is another important address.
Conclusion: The industry is strongly concentrated in the Lyngdal town center, with little presence in Konsmo. This can be an advantage for entrepreneurs seeking to leverage existing infrastructure and customer bases.
Business Dynamism
Bankruptcies and financial health:
- No bankruptcies: None of the 5 companies are bankrupt, indicating stable financial health.
- Negative EBITDA: Spar Kjøp As and Broderistua As have negative EBITDA values, which may indicate economic challenges.
Growth and challenges:
- Rusta Retail As has strong growth of +9% in sales and +11% in EBITDA margin.
- Broderistua As has negative sales growth of -15%, which may be a warning for entrepreneurs.
Outlook
Outlook for Entrepreneurs
Growth potential: The industry has shown stable growth in sales and employees, with an average annual growth of approximately 6.5% in sales and 4.4% in employees. This shows that there is potential for further development.
Critical points: Some companies have negative EBITDA values, which can be a challenge for new entrepreneurs. It is important to carefully analyze market position and costs.
Recommendation: Entrepreneurs should consider establishing themselves in the Lyngdal town center, where there is existing infrastructure and customer bases. Collaboration with local companies can also be a strategy to increase the probability of success.
Outlook for Financial Services
Comparison with the broader industry:
- Financial services have 11 companies in Lyngdal, compared to 5 in the home goods store industry.
- Sales: Financial services had NOK 95.0 million in 2024, while home goods store had NOK 87.2 million.
- Employees: Financial services had 57 employees in 2024, while home goods store had 48 employees.
Peer companies:
- Norli Alti Lyngdal (bookstore): NOK 8.8M in sales and NOK 656.5K in EBITDA.
- Kyte Bok As Avd Lyngdal (bookstore): NOK 1.5M in sales and NOK 75.3K in EBITDA.
Conclusion: Financial services have a larger market share and higher sales than home goods store. Entrepreneurs should consider analyzing both industries to find synergies.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Norli Alti Lyngdal | bookstore | Fiboveien 1, 4580 Lyngdal | NOK 8.8M | 7 | NOK 656.5K |
| Kyte Bok As Avd Lyngdal | bookstore | Kirkeveien 10, 4580 Lyngdal | NOK 1.5M | 8 | NOK 75.3K |
| Boklykke As | bookstore | Hamranveien 27D, 4580 Lyngdal | NOK 29.0K | 0 | NOK 0 |
| Boklykke As | bookstore | Hamranveien 27D, 4580 Lyngdal | NOK 29.0K | 0 | NOK 0 |
| Ådne Fardal Klev | bookstore | Eierslandsveien 468, 4580 Lyngdal | NOK 0 | 0 | NOK 0 |
| Egeland Service As | art gallery | Å gate 2, 4580 Lyngdal | NOK 0 | 0 | NOK -63.0K |
Conclusion
Summary: The home goods store industry in Lyngdal shows stable growth in sales and employees, with a concentration in the Lyngdal town center. Although some companies have negative EBITDA values, there are no bankruptcies, indicating stable financial health. Entrepreneurs should consider establishing themselves in the Lyngdal town center and carefully analyze market position.
SmartGrunder: SmartGrunder can help entrepreneurs find optimal addresses in Lyngdal for this industry, based on data and local conditions.