Home Goods Store Industry in Melhus: Current Status and Outlook

Industry Overview

In Melhus, there are 8 companies within the home goods store industry, with a total of 7 employees in 2026. The industry has been marked by significant variations in sales and employees over time, with a sales decline of 58.6% from 2023 to 2024. This indicates a highly dynamic and unpredictable industry in the municipality. Some companies, however, have achieved stable figures, such as Princess Svd 123 Melhus, which reports sales of NOK 1.1M and EBITDA of NOK 24.5K in 2025.

Sales and Employee Development (2016–2025):

Key Points:

• Sales experienced a largest decline of 53.1% from 2018 to 2019, but a increase of 91.5% from 2021 to 2022.
• The number of employees has decreased by 42.9% from 2016 to 2023, but has increased by 33.3% from 2024 to 2025.
• Princess Svd 123 Melhus is the only company with positive EBITDA (2%) and stable sales (2% annual growth).

Registered Companies in Melhus (2025):

1. Nille Melhus (Melhusvegen 474) – AS, 5 employees, sales: 0, EBITDA: 0.
2. Princess Svd 123 Melhus (Melhustorget) – AS, 2 employees, sales: NOK 1.1M, EBITDA: NOK 24.5K.
3. Andrea Horg Engan (Lundamovegen 139, Ler) – ENK, 0 employees, sales: 0.
4. H. Larssen Beauty (Løvsethaugen 21A) – ENK, 0 employees, sales: 0.
5. Namsen Auto Invest As (Øysandvegen 239) – AS, 0 employees, sales: NOK 2.4M, EBITDA: -NOK 333K.

Organizational Forms:

• AS (2 companies): 7 employees, EBITDA: NOK 24.5K.
• ENK (6 companies): 0 employees, sales: 0.

Bankruptcy Security:

• No companies are registered as bankrupt in the industry.

Distribution of Activity in the Municipality (2025):

Important Observations:

• Melhus is the main hub for the industry, with 6 companies and 7 employees.
• Princess Svd 123 Melhus (Melhustorget) is the only company with stable sales and EBITDA in Melhus.
• Ler and Kvål have no activity in the industry, except for Andrea Horg Engan and Torun Hokseggen, which have 0 employees and sales.

Bankruptcy Security and Operational Results:

• No companies are registered as bankrupt in the industry in Melhus.
• Namsen Auto Invest As has negative EBITDA (-11%) and sales of NOK 2.4M, but no employees.
• Princess Svd 123 Melhus is the only company with positive EBITDA (2%) and stable sales (2% annual growth).

Operational Results:

• Gross margin is 61349% for Princess Svd 123 Melhus, but 0% for most companies.
• Operating margin is 0% for most companies, except for Princess Svd 123 Melhus (0%).

Outlook for Entrepreneurs

Expectations for New Companies in the Industry:

• Small market size: The industry has 8 companies and 7 employees, indicating a very small market size in Melhus.
• Large variation in operational results: Most companies have 0 employees and sales, while Princess Svd 123 Melhus has stable figures.
• Competitiveness: It is possible to start a company in the industry, but it is important to have a unique value proposition to compete with existing companies.
• Stable market: No companies are registered as bankrupt, indicating a stable market size in the municipality.

Contrast Between Financial Services and Home Goods Store:

• Financial services have 9 companies in Melhus, while home goods store has 8 companies.
• Sales in financial services have a greater variation (NOK 15.9M in 2016 to NOK 12.8M in 2025), while home goods store has a greater decline (NOK 10.7M in 2016 to NOK 1.8M in 2025).
• Employee numbers in financial services have a greater variation (18 in 2016 to 14 in 2026), while home goods store has a greater decline (14 in 2016 to 7 in 2026).

Peer Companies in Financial Services:

Conclusion:

• Financial services have a larger market size and more stable operational results than home goods store in Melhus.

Summary of the Industry in Melhus:

• The home goods store industry in Melhus has 8 companies and 7 employees, with a greater variation in sales and operational results.
• Princess Svd 123 Melhus is the only company with stable sales and EBITDA.
• Financial services have a larger market size and more stable operational results than home goods store.
• For entrepreneurs: It is possible to start a company in the industry, but it is important to have a unique value proposition to compete with existing companies.

SmartGrunder can help entrepreneurs find addresses in Melhus for the home goods store industry where it is natural to start a company.