Industry · municipality
Home Goods Store in Midt Telemark
An analytical article about the industry, companies, and prospects in the municipality
Executive Summary
Industry Overview
In Midt Telemark, there are 7 companies registered within the home goods store industry. The industry has shown a sales increase from 0 to 22.3 million NOK from 2016 to 2025, with a largest increase of 44.5% between 2024 and 2025. The number of employees has increased from 0 to 24 employees in the same period, with a largest increase of 50.0% between 2024 and 2025. Within the industry, there are no bankruptcy registrations, indicating a stable industry.
Economic Overview
Sales for the home goods store industry in Midt Telemark have shown a 44.5% increase from 2024 to 2025, with a total sales of 22.3 million NOK in 2025. Number of employees has increased by +4.2% from 2025 to 2026, reaching 25 employees. In Bø I Telemark, the most important area for the industry, there are 3 companies with 24 employees and 22.7 million NOK in operating income. The EBITDA margin is 12%, and gross profit is 9310%, indicating high efficiency.
Companies in the Industry
There are 7 companies registered in Midt Telemark within the home goods store industry, distributed across the following organizational forms:
| Organizational Form | Number of Companies | Number of Employees |
|---|---|---|
| AS | 3 | 24 |
| ENK | 4 | 0 |
The key companies include:
- Kid Interiør As Avd Bøsenteret (AS, 10 employees, operating income 19.5 million NOK)
- Nille Bø (AS, 10 employees, operating income 0 NOK)
- Princess Avd 446 Bø I Telemark (AS, 4 employees, operating income 3.2 million NOK)
Note: Nille Bø and several other companies have 0 sales and 0 employees, which may indicate inactivity or newly established companies.
Business Geography
Bø I Telemark is the most important area for the home goods store industry in Midt Telemark, with 3 companies, 24 employees, 22.7 million NOK in operating income, and 22.6 million NOK in sales. Other areas in the municipality have no activity within this industry. This indicates that Bø I Telemark is a central marketplace for the industry.
Business Dynamics
The industry has shown greater variations in sales over time, with a decrease of 17.8% from 2021 to 2022, followed by a 30.8% increase from 2023 to 2024. No bankruptcy registrations have been recorded for companies in the industry, indicating a stable industry. However, several companies have 0 sales and 0 employees, which may indicate operational challenges or recent startups.
Outlook
Outlook for Entrepreneurs
The home goods store industry in Midt Telemark shows a sales and employee increase, with a largest increase of 44.5% from 2024 to 2025. The EBITDA margin of 12% and a gross profit of 9310% indicate high efficiency. Entrepreneurs should consider the market demand and competition in Bø I Telemark, where the industry is concentrated. It is also possible to leverage stable economic conditions and lack of bankruptcy registrations to establish new companies.
Outlook for Financial Services
Financial Services industry in Midt Telemark has 11 companies, compared to 7 companies in the home goods store industry. Sales for financial services have shown a largest increase of 111,736.4% from 2019 to 2020, with a total sales of 32.9 million NOK in 2025. Number of employees has increased by +44.4% from 2024 to 2025, reaching 39 employees. Peer companies in financial services include:
| Name | Address | Sales | EBITDA | Employees |
|---|---|---|---|---|
| Galleri Nyhuus As | Nyhusvegen 9, 3810 Gvarv | NOK 43.0K | NOK 77.0K | 0 |
| Bø Bok Og Papir As | Bøgata 52, 3800 Bø I Telemark | NOK 0 | NOK 0 | 7 |
Contrast: Financial services have higher sales and more variable number of employees compared to the home goods store industry.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Galleri Nyhuus As | art gallery | Nyhusvegen 9, 3810 Gvarv | NOK 43.0K | 0 | NOK 77.0K |
| Bø Bok Og Papir As | bookstore | Bøgata 52, 3800 Bø I Telemark | NOK 0 | 7 | NOK 0 |
| Norli Bøsenteret, Bø I Telemark | bookstore | Stasjonsvegen 28, 3800 Bø I Telemark | NOK 0 | 5 | NOK 0 |
| Studentsamskipnaden I Sørøst Norge Bøker Bø | bookstore | Bøgata 52, 3800 Bø I Telemark | NOK 0 | 4 | NOK 0 |
Conclusion
The home goods store industry in Midt Telemark shows a sales and employee increase, with a largest increase of 44.5% from 2024 to 2025. Bø I Telemark is a central marketplace for the industry, with 3 companies and 24 employees. Entrepreneurs should consider the market demand and competition in the area, as well as stable economic conditions and lack of bankruptcy registrations. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.