Home Goods Store Industry in Molde: Current Status and Outlook

Overview of the Industry

In Molde, there are 13 companies registered within the home goods store industry. In recent years, the industry has been marked by a decline in both sales and number of employees. Despite weak economic development, there are still companies with positive operations, such as Kid Interiør As and Caramel Molde As, which demonstrate profitability and stable growth. The industry is concentrated in Molde city center, with fewer activities outside the municipality. For founders, there may be opportunities to leverage the existing market and adapt to improvements in operational efficiency.

Sales and employees in the home goods store industry in Molde:

• Sales: In 2026, sales amounted to NOK 27.9 million, a decline of 27.4% compared to 2025. The most significant decline was recorded in 2022, where sales fell by 31.6%.
• Employees: The number of employees has decreased from 82 in 2016 to 39 in 2026, a decline of 52.4% over the period. The largest reduction occurred between 2023 and 2024, where the number fell by 18.6%.

Trend analysis: Although the industry has been marked by decline, there have been small improvements in 2023 and 2024. This may indicate a gradual stabilization, but the development remains weak compared to previous years.

In Molde, there are 13 companies within the home goods store industry. Most are organized as AS, and there are 5 companies of this type. The key companies include:

• Kid Interiør As (10 employees, NOK 12.2M in sales, NOK 1.8M in EBITDA)
• Caramel Molde As (7 employees, NOK 5.8M in sales, NOK 1.0M in EBITDA)
• Princess Avd 107 Molde (7 employees, NOK 9.5M in sales, NOK 220.2K in EBITDA)

Organizational form: Most companies are organized as AS, which indicates a certain level of stability and structure. However, there are also companies with ANS and ENK forms, which are often smaller and may be more vulnerable to market changes.

Home goods store industry in Molde is concentrated in Molde city center, with 13 companies registered in the municipality. There is no activity registered outside Molde. The most active areas are Lingedalsveien and Romsdalsgata, where several of the largest companies have their stores.

Geographic distribution: There are no significant differences in the distribution of companies and employees within the municipality. This indicates that the industry is well distributed in the city center, but there may be opportunities to expand to other areas in the municipality, especially if there is a need for more variety in the offerings.

Bankruptcies and operating results: There are no registered bankruptcies in the industry in Molde. However, some companies show negative operating results, such as Kremmerhuset Ting & Sånt As, which had an EBITDA of -165.9K in 2026. This indicates that there are companies facing challenges in cost management and market specialization.

Operating economics: The most profitable companies have an EBITDA margin of over 14%, while others have lower or negative values. This may indicate a large variation in operational efficiency and market situation within the industry.

Outlook for Founders

For founders considering starting a home goods store in Molde, it is important to be aware of the recent decline in both sales and number of employees. However, there are still companies showing profitability and stable growth, which indicates that there may be opportunities to establish oneself in a market niche.

Recommendation: Founders should focus on cost efficiency, differentiating the offering, and adapting to local needs. It may also be profitable to leverage the existing market and build on existing structures in Molde city center.

Financial services industry in Molde has 26 companies, which shows that this is a larger and more diversified industry compared to home goods store. Sales in financial services have also been more stable, with a decline of 10.6% in 2025 compared to 2024, while home goods store had a decline of 27.4%.

Peer companies: Examples of companies in financial services include Ark Amfi Roseby Molde Avd 7200 (NOK 14.1M in sales, NOK 2.1M in EBITDA) and Ark Storgata Molde Avd 7500 (NOK 8.0M in sales, NOK 1.2M in EBITDA). These companies show that there are opportunities for profitability in financial services, even though the development is weak.

Home goods store industry in Molde has been marked by a decline in both sales and number of employees in recent years. However, there are still companies with positive operations, which indicates that there may be opportunities for founders wishing to establish themselves in the municipality. It is important to be aware of operational efficiency and adapt to local needs. SmartGrunder can help founders find suitable addresses and develop strategies to succeed in Molde.