Home Goods Store Industry in Moss: A Comprehensive Analysis

Industry Overview

The home goods store industry in Moss is an important part of the local business structure. In 2025, there are 25 registered companies in this industry, with a total of 104 employees. In recent years, the industry has shown variations in both sales and number of employees, with a growth of 2.9% in 2026 compared to 2025. This shows that the industry has some dynamism, but also challenges in the form of variations in economic results.

Industry characteristics:

• Number of companies: 25
• Number of employees: 104
• Sales in 2025: NOK 98.0 million
• Annual sales growth (2024–2025): +2.2%
• Annual employee growth (2024–2025): +10.6%

Sales and employee development:

Development trends:

• Sales had a sharp decline from 2018 to 2019 (-18.6%), but stabilized again from 2020 and grew until 2022 (+8.2%). After that, there has been weaker growth.
• The number of employees had a sharp decline from 2018 to 2019 (-6.9%), but grew from 2021 to 2022 (+14.8%) and continued with growth in 2025 (+10.6%).

List of companies in the home goods store industry in Moss:

Organizational forms:

• AS (Stock company): 12 companies, 111 employees, sales of NOK 105.9M, EBITDA of NOK 8.2M.
• ENK (Sole proprietorship): 1 company, 0 employees, sales of NOK 0.

Distribution of companies in Moss:

Important addresses for companies in the industry:

• Carlbergveien 2, Moss: Rusta Retail As Avd 358 Rygge, Kid Interiør As 127 Avd Rygge Storsenter, Feel Rygge, Nille Rygge Thon Senter.
• Dronningens gate 3A, Moss: Nille Moss Thon Senter, Kid Interiør As 47 Avd Amfi Moss.
• Patterødveien 2, Moss: Kremmerhuset Ting & Sånt As Avd 247 Mosseporten, Nille Mosseporten Thon Senter, Princess Avd 431 Moss Amfi.
• Varnaveien 35, Moss: Lille Interiør As.
• Storgata 41, Moss: Princess Avd 431 Moss Amfi.
• Dronningens gate 4, Moss: Fru Lyng As Avd Moss.
• Røysveien 47C, Moss: Boutique1855 As.
• Vålerveien 88, Moss: Garnsjappa As.
• Helgerødgata 19, Moss: A Blazun.
• Kulpeveien 19A, Moss: Atelièr Agapi As.

Bankruptcies and economic challenges:

• Number of companies in bankruptcy: 0 companies in the industry are in bankruptcy.
• Companies with negative EBITDA:
• Kremmerhuset Ting & Sånt As Avd 247 Mosseporten: EBITDA -4%.
• Feel Rygge: EBITDA -6%.
• Fru Lyng As Avd Moss: EBITDA 0%.

Economic challenges:

• Some companies have negative or weak EBITDA margins, which may indicate economic challenges.
• Companies such as Nille Moss Thon Senter, Nille Rygge Thon Senter and Nille Mosseporten Thon Senter have 0 sales and 0 employees, which may indicate that they are in operational suspension or have ceased operations.
• There is some variation in economic results between companies, which may be a challenge for new actors in the industry.

Outlook for Entrepreneurs

Opportunities and challenges for new actors in the industry:

• Opportunities:
• There is some growth in sales and number of employees in 2025 and 2026, which may indicate growth in the industry.
• There is a good distribution of companies in Moss, with several companies in central areas such as Carlbergveien 2 and Dronningens gate 3A.
• There are opportunities to develop new stores in areas with high customer traffic, such as Thon Senter and Amfi Moss.

Challenges:

• Some companies have negative or weak EBITDA margins, which may indicate economic challenges.
• There is some variation in economic results between companies, which may be a challenge for new actors in the industry.
• There is some bankruptcy and operational suspension in the industry, which may indicate that there is some risk for new actors.

Recommendation:

• Entrepreneurs should consider establishing themselves in areas with high customer traffic and good access to customers.
• It is important to have a good financial plan and understanding of the industry, especially regarding EBITDA margins and operating results.
• It may be beneficial to collaborate with existing companies in the industry to gain insight and support.

Comparison between home goods store and financial services:

Development trends:

• Home goods store:
• Sales had a growth of +2.2% from 2024 to 2025, and the number of employees had a growth of +10.6%.
• There is some variation in economic results, but there is some growth in sales and number of employees.
• Financial services:
• Sales had a decline of -9.2% from 2024 to 2025, and the number of employees had a growth of +5.9%.
• There is some variation in economic results, but there is some decline in sales.

Peer companies in financial services:

• Ark Rygge Storsenter Avd 1400: Sales NOK 18.1M, EBITDA NOK 2.7M, 11 employees.
• Ark Amfi Moss Avd 1420: Sales NOK 12.1M, EBITDA NOK 1.8M, 4 employees.
• Audiatur Bokhandel As: Sales NOK 5.9M, EBITDA NOK 999.0K, 13 employees.
• Norli Thon Senter Mosseporten, Moss: Sales NOK 8.8M, EBITDA NOK 656.5K, 7 employees.
• Norli Thon Senter Moss: Sales NOK 7.0M, EBITDA NOK 525.2K, 8 employees.
• Cewe Norge As Avd 20: Sales NOK 5.3M, EBITDA NOK 195.2K, 5 employees.
• Moss Kunst Ramme As: Sales NOK 303.0K, EBITDA NOK 22.0K, 0 employees.
• Animals Of Norway Beasche: Sales NOK 0, EBITDA NOK 0, 0 employees.
• Filmdistributøren Ans: Sales NOK 0, EBITDA NOK 0, 0 employees.
• Galleri Arctandria Solstad: Sales NOK 0, EBITDA NOK 0, 0 employees.
• Norli Thon Senter Rygge, Moss: Sales NOK 0, EBITDA NOK 0, 7 employees.
• Røed Café & Galleri As: Sales NOK 0, EBITDA NOK 0, 18 employees.
• Saft Suse! Hjernefabrikken Anne Lene Johnsen: Sales NOK 0, EBITDA NOK 0, 0 employees.
• Thorby Retail: Sales NOK 0, EBITDA NOK 0, 0 employees.
• Len Invest As: Sales NOK 0, EBITDA NOK -2.0K, 0 employees.
• Stordahl Musikk As: Sales NOK 12.9M, EBITDA NOK -111.0K, 5 employees.

Conclusion:

• The home goods store industry has some growth in sales and number of employees, but there is some variation in economic results.
• The financial services industry has some decline in sales, but there is some growth in the number of employees.
• There is some variation in economic results between companies in both industries, which may be a challenge for new actors.

Summary of the analysis:

• The home goods store industry in Moss has shown some growth in sales and number of employees in recent years, but there is some variation in economic results.
• There is some bankruptcy and operational suspension in the industry, which may indicate that there is some risk for new actors.
• There is some variation in economic results between companies, which may be a challenge for new actors in the industry.
• There are opportunities to establish oneself in areas with high customer traffic and good access to customers.
• It is important to have a good financial plan and understanding of the industry, especially regarding EBITDA margins and operating results.
• It may be beneficial to collaborate with existing companies in the industry to gain insight and support.

Recommendation:

• Entrepreneurs should consider establishing themselves in areas with high customer traffic and good access to customers.
• It is important to have a good financial plan and understanding of the industry, especially regarding EBITDA margins and operating results.
• It may be beneficial to collaborate with existing companies in the industry to gain insight and support.

SmartGrunder can help entrepreneurs find the right addresses in Moss for this industry, where it is natural and possible to establish oneself.