Industry · municipality
Home Goods Store Industry in Namsos: An Analysis of Companies, Statistics, and Outlooks
A detailed assessment of the industry in Namsos focusing on economic indicators, company structure, and future opportunities for entrepreneurs and local decision-makers in the Namsos municipality in the Trøndelag county of Norway.
Executive Summary
Industry Overview
In Namsos, there are 7 companies registered within the home goods store industry, with a total of 41 employees in 2026. The industry has shown strong growth in sales and employees over the past few years, with an annual sales growth of +6.4% from 2023 to 2024. The EBITDA margin for the industry stands at 7%, indicating relatively good profitability. However, there are variations between companies, with some achieving high EBITDA margins (e.g., Kid Interiør with 14%) and others experiencing losses (e.g., Feel Namsos with -6% EBITDA margin).
Economic Overview
Sales and Employee Development:
- Sales: The industry had total sales of NOK 70.1 million in 2024, with an annual growth of +6.4% compared to 2023. However, a decline of -22.2% was recorded in 2025, which may be due to market fluctuations or specific company challenges.
- Employees: The number of employees increased from 38 in 2025 to 44 in 2026, with an annual growth of +15.8%. This shows a positive trend in employment within the industry.
Key Financial Indicators:
- EBITDA margin: 7% for the industry in 2024, with variations between companies.
- Gross margin: Up to 5174% for individual companies, indicating high product margins.
- Total debt: Up to NOK 20.1 million for the industry, with variations between companies.



Companies in the Industry
In Namsos, there are 7 companies registered within the home goods store industry, with the following organizational forms and key figures:
| Company | Organizational Form | Employees | Sales (NOK) | EBITDA (NOK) | EBITDA Margin |
|---|---|---|---|---|---|
| Rusta Retail As Avd 307 Namsos | AS | 19 | 33.9M | 4.0M | 11% |
| Feel Namsos | AS | 11 | 7.4M | -485.5K | -6% |
| Princess Avd 209 Namsos | AS | 8 | 5.3M | 122.4K | 2% |
| Kid Interiør As 75 Avd Namsos | AS | 6 | 7.3M | 1.1M | 14% |
| Interiørsenteret Trøndelag As Avd Namsos | AS | 3 | 5.0M | -432.8K | -8% |
| Hasfjord Ecommerce | ENK | 0 | 0 | 0 | 0% |
| Kine Wahl | ENK | 0 | 0 | 0 | 0% |
Observations:
- Most companies are AS entities, with an average of 6 employees per company.
- Hasfjord Ecommerce and Kine Wahl are ENK entities with no employees or sales, which may indicate newly established or recently registered companies.
Business Geography
Activity distributed across locations in the municipality:
- Namsos: 5 companies, 47 employees, sales of NOK 59.0 million, EBITDA of NOK 4.2 million.
Concentration of activity:
- There is a clear concentration of companies in Namsos, with no activity registered in other parts of the municipality. This indicates that Namsos is the main hub for the industry within the municipality.

Business Dynamics
Bankruptcies and company stability:
- No companies in the industry are registered as bankrupt, indicating a relatively stable industry.
Growth and decline:
- Rusta Retail As Avd 307 Namsos has shown strong growth of +9% in sales and +21.7% in the number of employees from 2021 to 2022.
- Feel Namsos has however experienced a negative EBITDA of -485.5K and a 0% sales decline in 2024.
- Interiørsenteret Trøndelag As Avd Namsos had a significant sales decline of -26% in 2025, which may be due to market challenges or internal issues.
Outlook
Outlook for Entrepreneurs
Growth Potential:
- The industry has shown strong growth in sales and employees over the past few years, with an annual growth of +6.4% from 2023 to 2024. This indicates a positive development in market key indicators.
- There are opportunities for new companies, especially with the presence of Hasfjord Ecommerce and Kine Wahl, which are ENK entities with no employees or sales.
Risks:
- There is a risk of sales decline recorded in 2025, which may affect future growth. Entrepreneurs should consider market strategies and cost control to ensure profitability.
- Competition between companies can be strong, especially with variations in EBITDA margins and sales development.
Outlook for Financial Services
Contrast between industries:
- The Financial Services industry has more companies (9) than the home goods store industry (7), indicating a broader industry structure.
- Sales: Financial Services had total sales of NOK 78.7 million in 2024, with an annual growth of +4.4% compared to 2023. This is higher than the home goods store industry (NOK 70.1 million in 2024).
- Employees: Financial Services had 47 employees in 2024, with an annual growth of +6.8% compared to 2023. This is higher than the home goods store industry (41 employees in 2024).
Peer companies in financial services:
- Ark Namsos Storsenter Avd 8000 (bookstore): Sales of NOK 10.1 million, EBITDA of NOK 1.5 million, 6 employees.
- Galleri Kvalstad (art gallery): Sales of NOK 0, EBITDA of NOK 0, 0 employees.
Conclusion:
- Financial Services has higher sales and employee numbers than the home goods store industry, indicating a more stable and development-oriented industry. Entrepreneurs should consider potential synergies between the industries.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Namsos Storsenter Avd 8000 | bookstore | Verdtgata 2 - 4, 7800 Namsos | NOK 10.1M | 6 | NOK 1.5M |
| Galleri Kvalstad | art gallery | Namsegata 1, 7800 Namsos | NOK 0 | 0 | NOK 0 |
Conclusion
The home goods store industry in Namsos shows positive development in sales and employees, with variations between companies. There are opportunities for new companies, especially with the presence of Hasfjord Ecommerce and Kine Wahl. However, it is important to be aware of potential challenges such as sales declines and competitiveness. SmartGrunder can help entrepreneurs explore addresses in Namsos for this industry, with a focus on natural conditions and market prospects.