The Home Goods Store Industry in Nordre Follo: An Analysis of Companies, Statistics, and Outlooks

Industry Overview

In Nordre Follo, 24 companies are registered within the home goods store industry, but only 16 of these report current data. The industry has been marked by significant variations in sales and employees over time, with a sharp decline in 2020 (67.5%) followed by a gradual increase since. In 2025, the industry had 208 employees, a 3.5% increase compared to 2024. Sales reached NOK 156.6 million in 2025, a 7.6% increase from 2024. The industry shows signs of stabilization after a sharp decline during the pandemic, but variations between companies are significant.

Sales and Employee Development (2016–2025):

Key Figures:

• Sales experienced a sharp decline of 67.5% in 2020, but have since increased by 7.6% in 2025.
• The number of employees had a decline of 7.4% in 2020, but has since increased by 3.5% in 2025.
• The industry shows stabilization after 2020, but variations between companies are significant.

Registered Companies (16 reported):

Key Observations:

• AS is the most common organizational form (10 companies).
• Nille Kolbotn Torg and Nille Ski Thon Senter have no reported sales or employees, which may indicate inactivity or closure.
• Princess Avd Hovedk and Nille Hovedkontor are the largest companies in the industry with high sales and EBITDA.

Differences Between Neighborhoods in Nordre Follo (2025):

Analysis:

• Ski is the most active neighborhood with 5 companies, 116 employees, and NOK 89.6 million in sales, but with a lower EBITDA margin (4%) compared to Trollåsen.
• Trollåsen has one major player (Nille Hovedkontor) with NOK 469 million in sales and NOK 27.5 million in EBITDA, but with a lower EBITDA margin (5%) compared to Kolbotn.
• Kolbotn has the highest EBITDA margin (10%), but with fewer companies and employees.

Bankruptcies and Activity (2025):

• No companies in the industry are registered as bankrupt according to data from 2025.
• Nille Kolbotn Torg, Nille Ski Thon Senter, and Anne Mette Rosell have no reported sales or employees, which may indicate inactivity or closure.
• Nille Hovedkontor and Princess Avd Hovedk are the most stable companies in the industry with high sales, employees, and EBITDA.
• Kid Interiør As Avd 59 and Kid Interiør As Avd 168 have a high EBITDA margin (14%), but with a low number of employees (12 and 10).

Outlook for Entrepreneurs

Trend Analysis and Opportunities:

• The industry shows stabilization after 2020, with increasing sales and employees since 2021.
• Ski and Trollåsen are the most active neighborhoods with high sales and employees, which can be an advantage for new companies.
• Nille Hovedkontor and Princess Avd Hovedk are the most stable companies in the industry, indicating a strong market position.
• The decline in 2020 (67.5%) was a challenge, but the industry has shown gradual growth since.
• High EBITDA margins (up to 14%) at some companies indicate potential improvement opportunities for new entrants.

Comparison Between Financial Services and Home Goods Store:

Peer Companies in Financial Services (Top 3 by EBITDA):

Analysis:

• Financial Services has more companies (39) and higher sales (NOK 229.2 million in 2025) compared to home goods store (NOK 156.6 million in 2025).
• Home goods store has higher EBITDA margins (up to 14%) compared to financial services (up to 5%).
• Ski is an important neighborhood for both home goods store and financial services, with more companies and higher sales.

The home goods store industry in Nordre Follo shows signs of stabilization after a sharp decline during the pandemic, with increasing sales and employees since 2021. Ski and Trollåsen are the most active neighborhoods, with high sales and employees. Nille Hovedkontor and Princess Avd Hovedk are the most stable companies in the industry. Financial Services has more companies and higher sales, but home goods store has higher EBITDA margins. SmartGrunder can help entrepreneurs explore addresses in Nordre Follo for this industry, focusing on neighborhoods with high activity and potential improvement opportunities.