Industry · municipality
home goods store in Porsgrunn
Analysis of companies, statistics, and outlook for the industry in the municipality of Porsgrunn
Executive Summary
Overview of the Industry
In Porsgrunn, there are 15 companies registered within the home goods store industry, with a total of 44 employees in 2026. The industry has shown variation in sales development, with an increase of 9.5% from 2024 to 2025. The most active companies are AS-organizations, which dominate both the number of employees and sales value. There are no registered bankruptcies in the industry, but some companies have lower activity or no sales (such as Nille and By Baasold).
Economic Overview
Sales Development:
- 2016: NOK 39.3M
- 2025: NOK 42.2M (increase of 9.5% from 2024)
Employee Development:
- 2018: 46 employees (highest level)
- 2026: 44 employees (increase of 15.8% from 2025)
The industry has had variations in sales and number of employees over time, but there is a positive trend in recent years. Sales and number of employees have both shown an increase from 2024 to 2025, indicating an improvement in the industry's economic health.
Companies in the Industry
Key Companies in Porsgrunn:
| Company | Number of Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Kid Interiør As 83 Avd Down Town Porsgrunn | 12 | NOK 17.0M | NOK 2.5M |
| Princess Avd 409 Porsgrunn | 10 | NOK 7.4M | NOK 171.3K |
| Kid Interiør As 43 Avd Porsgrunn | 9 | NOK 14.6M | NOK 2.1M |
Inactive Companies:
- Nille Down Town Porsgrunn (0 employees, 0 sales)
- Nille Hovenga Porsgrunn (0 employees, 0 sales)
- By Baasold Bente Østbakken Aasoldsen (0 employees, 0 sales)
The most active companies are AS-organizations, which have higher sales and EBITDA than ENK-organizations.
Business Geography
Activity Distributed Across Locations in Porsgrunn:
| Location | Number of Companies | Number of Employees | Sales (2025) |
|---|---|---|---|
| Porsgrunn | 5 | 46 | NOK 39.0M |
The industry is most active in the center of Porsgrunn, with companies such as Kid Interiør As and Princess Avd. There are no significant levels of activity in other parts of the municipality.
Business Dynamics
Bankruptcy Statistics:
- There are no registered bankruptcies in the industry in Porsgrunn.
- Most companies are still in operation, although some have lower activity (such as Nille and By Baasold).
Development Over Time:
- Sales and number of employees have shown variations, but there is a positive trend in recent years.
- The most stable companies are Kid Interiør As and Princess Avd, which have higher sales and EBITDA than other companies.
Outlook
Outlook for the Industry
Positive Development:
- Sales have increased by 9.5% from 2024 to 2025, indicating an improvement in the industry's economic health.
- The number of employees has also increased, with a rise of 15.8% from 2025 to 2026.
Potential Challenges:
- Some companies have lower activity or no sales, which could affect the industry's future development.
- It is important to monitor bankruptcy statistics and sales development to identify potential risk factors.
Outlook for Financial Services
Contrast Between Industries:
- Financial Services has a lower sales development compared to the home goods store industry, but similar development in the number of employees.
- Financial Services has a lower sales total (NOK 84.4M in 2025) compared to home goods store (NOK 42.2M in 2025), but a higher number of employees (67 in 2026).
Peer Companies in Financial Services:
| Company | Industry | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Ark Down Town Porsgrunn Avd 5400 | Bookstore | NOK 14.1M | NOK 2.1M |
| Outland Porsgrunn | Bookstore | NOK 12.1M | NOK 0.87M |
Conclusion:
- Financial Services has a more stable development in the number of employees, but lower sales compared to the home goods store industry.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Down Town Porsgrunn Avd 5400 | bookstore | Kulltangvegen 70, 3921 Porsgrunn | NOK 14.1M | 8 | NOK 2.1M |
| Outland Porsgrunn | bookstore | Down Town|Kulltangvegen 70, 3921 Porsgrunn | NOK 12.1M | 7 | NOK 874.5K |
| Vest Telemark Bok Og Papir As Avd Porsgrunn | bookstore | Augestadvegen 7, 3914 Porsgrunn | NOK 1.6M | 4 | NOK 116.0K |
| Elis Galleri Og Verksted V/ Eie | art gallery | Storgata 172D, 3915 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Kunstinvestering Sjur Ajer | art gallery | Vetle Mules veg 16, 3944 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Mullens Personlige Barneprodukter | bookstore | Mosevegen 5B, 3930 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Osebro Antikvariat Da | bookstore | Storgata 163, 3915 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Studentsamskipnaden I Sørøst Norge Bøker Porsgrunn | bookstore | Kjølnes ring 56, 3918 Porsgrunn | NOK 0 | 5 | NOK 0 |
| Tonje Markset Lia | newspapers/stationery store | Elgfaret 26, 3930 Porsgrunn | NOK 0 | 0 | NOK 0 |
Conclusion
The home goods store industry in Porsgrunn has shown positive development in recent years, with increasing sales and number of employees. The most active companies are AS-organizations, which have higher sales and EBITDA than ENK-organizations. There are no registered bankruptcies, but it is important to monitor the development to identify potential risk factors. Financial Services has a more stable development in the number of employees, but lower sales compared to the home goods store industry. SmartGrunder can help entrepreneurs find suitable addresses in Porsgrunn for this industry.