Industry · municipality
Home Goods Store Industry in Rana: Current Status and Outlooks
Analysis of Companies, Statistics, and Development Trends in Rana Municipality
Brief Overview of the Industry
Industry Overview
The home goods store industry in Rana has shown stable growth over the past few years, with increasing sales and number of employees. In 2025, there are 6 companies registered in the industry, located in one central district – Mo I Rana. The most notable characteristics include a high survival rate (all companies are in operation) and a variety of organizational forms, with a focus on AS companies. The industry has both strong players and companies with lower revenues, which may indicate varying levels of competitiveness.
Key Figures
- Sales: Increase from NOK 20.6 million in 2016 to NOK 64.9 million in 2025 (+215 %)
- Employees: Increase from 22 to 43 employees (+95 %)
- Average sales per employee: NOK 1.6 million in 2025
- EBITDA margin: 11 % (average)
- Largest company: Rusta Retail As with NOK 47.0 million in sales and 20 employees
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Sales growth vs. previous year | Employees | Employee growth vs. previous year |
|---|---|---|---|---|
| 2016 | 20.6M | - | 22 | - |
| 2017 | 28.5M | +38.1% | 24 | +9.1% |
| 2018 | 43.4M | +52.3% | 31 | +29.2% |
| 2019 | 44.3M | +1.9% | 34 | +9.7% |
| 2020 | 45.0M | +1.6% | 30 | -11.8% |
| 2021 | 54.6M | +21.5% | 37 | +23.3% |
| 2022 | 61.0M | +11.6% | 38 | +2.7% |
| 2023 | 60.4M | -1.0% | 40 | +5.3% |
| 2024 | 60.6M | +0.3% | 41 | +2.5% |
| 2025 | 64.9M | +7.2% | 42 | +2.4% |
| 2026 | 65.6M | +1.1% | 43 | +2.4% |
Important observation: Sales had a short-term decline in 2023, but have since stabilized with a growth of 7.2 % from 2024 to 2025. Employee numbers have shown continuous growth since 2016, with an average annual growth of 5.3 %.
Companies in the Industry
Registered Companies in the Industry
| Company | Organizational Form | Incorporation Year | Number of Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|---|
| Rusta Retail As Avd 373 | AS | 2017 | 20 | 47.0M | 5.5M |
| Nille Mo I Rana Thon Senter | AS | 1994 | 12 | 0 | 0 |
| Kid Interiør As 56 | AS | 2001 | 6 | 9.7M | 1.4M |
| Princess Avd 429 | AS | 1996 | 6 | 6.3M | 0.15M |
| Illumina Am Hovind | ENK | 2024 | 0 | 0 | 0 |
| Unikt Ad Da | DA | 2006 | 0 | 0 | 0 |
Key characteristics:
- Rusta Retail As is the most influential company with NOK 47.0M in sales and 20 employees
- Nille Mo I Rana Thon Senter and Unikt Ad Da have no sales or employees in 2025, which may indicate operational problems
- Illumina Am Hovind is a new company (incorporated in 2024) with no operational results yet
Business Geography
Geographic Distribution
All 6 companies in the industry are registered in Mo I Rana, which is the main town in the municipality. There are 44 employees and NOK 63.1 million in operating income in the district. The only company outside Mo I Rana is Illumina Am Hovind, which is registered in Midtre gate 10 but has no operational results yet.
Important observation: There are no companies registered in other districts in the municipality, which indicates that the industry is concentrated in Mo I Rana.
Operational Efficiency and Competitiveness
| Company | Operating Result (2025) | EBITDA (2025) | EBITDA Margin |
|---|---|---|---|
| Rusta Retail As | 2.3M | 5.5M | 11% |
| Kid Interiør As | 1.2M | 1.4M | 14% |
| Princess Avd 429 | 0.05M | 0.15M | 2% |
| Nille Mo I Rana Thon Senter | 0 | 0 | 0% |
| Illumina Am Hovind | 0 | 0 | 0% |
| Unikt Ad Da | 0 | 0 | 0% |
Key characteristics:
- Rusta Retail As and Kid Interiør As have higher EBITDA margins than the average (11 % vs. 11 %)
- Princess Avd 429 has a low EBITDA margin (2 %) even though it has a positive operating result
- Nille Mo I Rana Thon Senter, Illumina Am Hovind and Unikt Ad Da have no operating results or EBITDA in 2025
Outlooks for Entrepreneurs
The industry shows positive development with increasing sales and number of employees over the past few years. It is especially interesting to note that:
- Sales have increased by 215 % since 2016 (from NOK 20.6M to NOK 64.9M in 2025)
- Number of employees has increased by 95 % (from 22 to 43)
- Mo I Rana is the only district with activity in the industry, which may be beneficial for new companies wishing to establish themselves in the municipality
- Rusta Retail As and Kid Interiør As show that it is possible to achieve high operational efficiency in the industry
Important challenges:
- Some companies have low or no sales (e.g., Nille Mo I Rana Thon Senter and Unikt Ad Da)
- Princess Avd 429 has a low EBITDA margin (2 %) even though it has a positive operating result
- There are no companies registered in other districts in the municipality, which may indicate a limited market in other areas
Comparison with Financial Services
Financial Services industry in Rana has:
- Higher sales: NOK 77.5M in 2025 vs. NOK 64.9M for home goods store
- More companies: 8 companies vs. 6 companies in home goods store
- Higher number of employees: 58 employees vs. 43 employees
- Greater growth: Sales have increased by 215 % since 2016 (vs. 215 % for home goods store)
Important peer companies in financial services:
| Company | Industry | Sales (2025) | EBITDA (2025) | Number of Employees |
|---|---|---|---|---|
| Ark Amfi Mo I Rana Avd 9400 | Bookstore | 14.1M | 2.1M | 9 |
| Norli Amfi Mo I Rana | Bookstore | 8.8M | 0.66M | 0 |
Conclusion: Financial services have higher sales and more companies, but home goods store has a higher EBITDA margin (11 % vs. 11 % for financial services). It is possible to achieve high operational efficiency in the home goods store industry, even though it is smaller than financial services.
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Amfi Mo I Rana Avd 9400 | bookstore | Ole Tobias Olsens gate 22, 8622 Mo I Rana | NOK 14.1M | 9 | NOK 2.1M |
| Norli Amfi Mo I Rana | bookstore | Fridtjof Nansens gate 19, 8622 Mo I Rana | NOK 8.8M | 0 | NOK 656.5K |
Conclusion
The home goods store industry in Rana shows positive development with increasing sales and number of employees over the past few years. It is especially interesting to note that:
- Sales have increased by 215 % since 2016 (from NOK 20.6M to NOK 64.9M in 2025)
- Number of employees has increased by 95 % (from 22 to 43)
- Mo I Rana is the only district with activity in the industry, which may be beneficial for new companies wishing to establish themselves in the municipality
- Rusta Retail As and Kid Interiør As show that it is possible to achieve high operational efficiency in the industry
Important challenges:
- Some companies have low or no sales (e.g., Nille Mo I Rana Thon Senter and Unikt Ad Da)
- Princess Avd 429 has a low EBITDA margin (2 %) even though it has a positive operating result
- There are no companies registered in other districts in the municipality, which may indicate a limited market in other areas
SmartGrunder can help entrepreneurs find suitable locations in Rana for the home goods store industry, with a focus on identifying areas with high competitiveness and good market proximity.