Industry · municipality
The Home Trade Industry in Ringerike: A Detailed Analysis
Economic Trends, Company Profiles, and Opportunities for Entrepreneurs in the Ringerike Municipality
Brief Industry Overview
Other Observations
- Hønefoss is the most important center for this industry in the municipality, with 7 companies and 75 employees.
- Rusta Retail As and Kid Interiør As are two of the most influential companies with high EBITDA margins (11% and 14%, respectively).
- Spar Kjøp As and Feel Hønefoss report negative EBITDA values, which may indicate economic challenges.
- Balvociene Design Studio and Caroline Wergeland are newly established companies (2026) with no operational results yet.
Economic Trends and Statistics
Economic Trends
- Sales: The industry had total sales of NOK 118.2 million in 2024, with an annual growth of +3.4% from 2023. However, there was a significant decline of -16.6% in 2025.
- Employees: The number of employees increased from 75 in 2026 to 84 in 2024, but dropped back to 75 in 2026. The most significant increase was +15.7% from 2022 to 2023.
- Establishments: There are 18 companies registered in the municipality, with a clear dominance of AS-form (7 companies with 75 employees).
Companies and Organizational Forms
Key Industry Players
| Company | Location | Employees | EBITDA | EBITDA Margin |
|---|---|---|---|---|
| Rusta Retail As | Hvervenmoveien 2C, Hønefoss | 23 | NOK 6.1M | 11% |
| Spar Kjøp As | Arnemannsveien 5, Hønefoss | 13 | NOK -1.3M | -6% |
| Kid Interiør As | Kong Rings gate 1, Hønefoss | 9 | NOK 2.1M | 14% |
| Den Gylne Fe As | Storgata 10, Hønefoss | 7 | NOK -0.2M | -3% |
| Princess Avd 122 | Kong Rings gate 1, Hønefoss | 6 | NOK 0.1M | 2% |
Organizational Forms: 7 of the 18 companies are AS entities with a total of 75 employees. There are no sole proprietorships (ENK) with employees in this industry.
Geographic Distribution of Activity
Geographic Distribution
- Hønefoss is the only area with activity in this industry in the municipality.
- There are 7 companies and 75 employees in Hønefoss, with a total operating income of NOK 107.5 million.
- Kong Rings gate 1 is an important address with multiple companies (Rusta Retail, Feel Hønefoss, Kid Interiør As, Princess Avd 122).
- Hallingby and Tyristrand also have some companies, but without employees.
Operational Dynamics and Bankruptcies
- Bankruptcies: No bankruptcies are registered for companies in this industry in the municipality.
- Operational Results: 3 of the 18 companies (Spar Kjøp As, Feel Hønefoss, Den Gylne Fe As) report negative EBITDA values in 2023.
- Growth: The most stable companies are Kid Interiør As (4% sales growth) and Rusta Retail As (9% sales growth).
Opportunities for Entrepreneurs
- Stable Markets: The industry had a stable period from 2021 to 2023 with annual sales growth of +1.5% to +3.4%.
- Widespread Locations: Hønefoss is the only area with activity, but there are opportunities to expand to other districts in the municipality.
- Competitiveness: Companies with high EBITDA margins (such as Kid Interiør As and Rusta Retail As) can serve as models for new entrants.
- SmartGrunder can help entrepreneurs find suitable locations in Ringerike for this industry.
Outlook in Relation to Financial Services
Comparison with Financial Services
- Financial Services industry in the municipality has 29 companies, compared to 18 in the home trade industry.
- Sales: Financial services had NOK 139.5 million in 2024, while home trade had NOK 118.2 million. This shows that financial services have a larger market share.
- Employees: Financial services had 99 employees in 2024, while home trade had 75 employees. This suggests that financial services are more labor-intensive.
- Peer Companies: Examples of companies in financial services include Ark Kuben Hønefoss Avd 2550 (bookstore) and Norli Kuben, Hønefoss (bookstore).
Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ark Kuben Hønefoss Avd 2550 | bookstore | Kong Rings gate 1, 3510 Hønefoss | NOK 10.1M | 6 | NOK 1.5M |
| Norli Kuben, Hønefoss | bookstore | Kong Rings gate 1, 3510 Hønefoss | NOK 10.5M | 7 | NOK 787.8K |
| Bruktboka Reidun Orebråten | bookstore | Søndre torv 8, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Fossekunst As Konkursbo | art gallery | Soknedalsveien 107, 3534 Sokna | NOK 0 | 0 | NOK 0 |
| Hønefoss Bokstue As | newspapers/stationery store | Stabells gate 15, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Hønefoss Lyd Og Lys Ivan Skogheim Og Morten Bjåland Ans | art gallery | Vestliveien 15B, 3517 Hønefoss | NOK 0 | 0 | NOK 0 |
| Kornbråten Trading | art gallery | Frydenhaugen 20, 3516 Hønefoss | NOK 0 | 0 | NOK 0 |
| Martines Verden Turid Kirsten Fogth | art gallery | Paludans gate 3, 3513 Hønefoss | NOK 0 | 0 | NOK 0 |
| Ms Positiv Erlandsen | bookstore | Thornes gate 19, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Ms Positiv Erlandsen | bookstore | Thornes gate 19, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Studentsamskipnaden I Sørøst Norge Bokhandel Ringerike | bookstore | Bredalsveien 14, 3511 Hønefoss | NOK 0 | 0 | NOK 0 |
Conclusion and Future Scenarios
Conclusion
The home trade industry in Ringerike has a stable approach with 18 companies and 75 employees. Hønefoss is the main center, with Rusta Retail As and Kid Interiør As as leading players. Although there are some companies with negative EBITDA values, the data shows a general stable development from 2021 to 2023. Entrepreneurs should consider opportunities in Hønefoss, with particular focus on leveraging existing infrastructure and market share. Compared to financial services, home trade has a smaller market share, but there is potential for growth in a future period.